
In this episode of The 40/40 Vision podcast, host Khaled Abdallah welcomes back Edreece Arghandiwal, co-founder and CMO of Oakland Roots and Oakland Soul sports clubs. They discuss the significant changes at the clubs, including the move to the Oakland Coliseum, the challenges of managing a larger venue, and the importance of community engagement.
Edreece shares insights on creating unique fan experiences for the Roots, the balance between branding and on-field performance, and the aspirations for a future stadium. The conversation highlights the growth of soccer in Oakland and the commitment to making the sport accessible and enjoyable for the community.
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