01 The top 5 mistakes beginners make when starting an optimization program with Matthew Pezzimenti

Hey Everyone, in this week's episode of Test Everything we have Julian Weber of Cleverbridge and Conversion Gorilla explaining the best practices for optimizing that all-important last click, the checkout experience. Some of the things that Julian will share are: - How to optimize the checkout process for mobile. - How to effectively introduce a coupon offer. - Some hard lessons learned from a surprising losing test. - Why small changes can be more effective than complete overhauls. - Julian also shares what he believes is bad advice for optimizing the checkout experience.

Welcome to Test Everything, the podcast dedicated to conversion rate optimization,  A/B split testing, and making decisions with data. Today’s guest is someone that is very much a leader in the CRO industry in both Australia and thought the Asia Pacific. He has worked with some of the biggest companies in Australia many of those being household names. During that time he has conducted over 8000 split tests with over 250 different companies, with results that have transformed many of Australias biggest names.