Customer Discovery Rewind

Welcome back to "Behind the Buzzwords" with your hosts Tracy Eames, Arielle Morten, and Yanta Haynes! In today's episode, we discuss marketing strategy and digital advertising. Yanta highlights the importance of having a clear plan when using Facebook ads to avoid wasting money. Tracy reinforces the need to tailor marketing strategies to each business by truly understanding their audience.We'll also discuss the difference between tactics and strategy, explore the concept of the marketing funnel, and discuss the power of email marketing, with Arielle emphasizing its high ROI. Plus, we'll cover the essentials of SEO and the importance of continuous testing to see real results. Join us as we demystify these marketing concepts and make them more accessible and enjoyable. Don't forget to like, share, and subscribe to stay updated with our latest insights and tips!(02:15) - Arielle, Tracy, and Yanta discuss the crucial role of having a strategic game plan for your Facebook ads. Yanta spells out why throwing money at ads without a plan is like tossing cash into a black hole—ouch!(22:10) - Arielle takes the wheel to talk about the power of email marketing. From catchy subject lines to compelling content, we've got the lowdown on how to make your emails irresistible and your open rates soar.(38:50) - The spotlight's on SEO. Tracy and Yanta explain why it's not just a one-and-done task but an ongoing journey. Spoiler alert: It's worth every bit of the effort!Related Links:TEAMES & CO on Youtube - https://www.youtube.com/@teamesandcoBehind The Buzzwords on Youtube - https://www.youtube.com/@BehindTheBuzzwordsPodcastViews expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice.Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support!

In this week's episode of "Behind the Buzzwords" with your hosts Tracy Eames, Arielle Morten, and Yanta Haynes! Today, we're looking into one of the marketing world's hottest topics: Artificial Intelligence (AI). We'll explore the myths and realities of AI, its impact on marketing, and how you can leverage it to streamline your processes without losing your brand's authentic voice. Join us as we discuss practical tips on using AI for content creation, the importance of human creativity, and why AI won't replace your unique talents. So, buckle up and get ready for an informative and entertaining ride through the world of AI in marketing!(03:56) - The group explores how AI can enhance creativity and not replace human touch.(13:51) - Tracy shares her way of using AI to streamline processes and generate social media posts.(25:59) - Yanta reassures listeners that AI isn't something to fear; it's been around for a while and is here to help.Want to watch the podcasts on video? Visit Behind the Buzzwords on YouTube:https://www.youtube.com/@BehindTheBuzzwordsPodcast Views expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice.Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support!_

In this week's episode, Tracy, Arielle, and Yanta go deep into marketing strategies and the significance of research and development for success. They break down how to create a powerful plan of action by looking at industry leaders like Apple and Coca-Cola. Plus, they share some fantastic tips on email marketing and the necessity of having a strategy in place, especially for those tricky Facebook ads. You'll definitely want to tune in!Show Highlights:(05:12) Arielle, Tracy, and Yanta discuss the importance of research and development in creating a solid plan for success. Trust us, you won't want to miss this!(15:34)We jump into the nitty-gritty of dissecting industry leaders' strategies to build your personalized action plan. Spoiler: There's a lot to learn from the big guys!(25:50)The group explores the intricacies of Facebook ads, emphasizing the need for a tailored strategy, constant testing, and knowing your metrics. Keep those budgets in check, folks!(35:47)Tracy shares her insights on understanding your ideal client avatar and tailoring your marketing approach to reach your dream customers. Authenticity is key! BEHIND THE BUZZWORDS on Apple Podcasts - https://podcasts.apple.com/us/podcast/behind-the-buzzwords/id1755058256BEHIND THE BUZZWORDS on Spotify - https://open.spotify.com/show/6MZdmkSySf591ZMhNOr77z?si=edeb9ba0d0e14d8bWant to watch the podcasts on video? Visit Behind the Buzzwords on Youtube https://www.youtube.com/@BehindTheBuzzwordsPodcastFULL "Email Marketing and Strategy" EPISODE on YouTube: https://www.youtube.com/watch?v=UqvKTxf8tegViews expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice.Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support!

In this week's episode, Tracy Eames, Arielle Morten, and Yanta Haynes kick off the debut episode of "Behind the Buzzwords"! Get to know your hosts as they discuss what got them into marketing and their unique perspectives on the industry. Together, they'll dispel some common marketing myths and dive into what makes effective marketing tick.Show Highlights:(00:00:06) - Introduction: Meet your hosts Tracy Eames, Arielle Morten, and Yanta Haynes, who share their excitement about starting the podcast and their goals for the show.(00:00:45) - Journey into Marketing: Yanta, Arielle, and Tracy dive into what led them to careers in marketing and their individual journeys.(00:06:31) - The Birth of the Podcast: The hosts discuss how their coaching program sparked the idea for the podcast.(00:16:45) - Personal Branding and Authenticity: The trio explores the importance of personal branding and showing up as your authentic self in your marketing.(00:20:36) - Introductions and Backgrounds: Tracy, Arielle, and Yanta share more about their professional backgrounds and current endeavors.Related Links:Want to watch the podcasts on video? Visit Behind the Buzzwords on YouTube: https://www.youtube.com/@BehindTheBuzzwordsPodcastViews expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice.Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support!

Selina Kelley, Chief Empowerment Officer of DisruptHER joins the show to discuss business and empowerment coaching, the importance of being authentic, and her new project, The Midwest Way. Selina and our CEO, Tracy Eames discuss the importance of focusing on your personal journey and how that can impact your professional development as well.Selina describes the coaching she does through DisruptHER to help women who are going through a difficult time to rediscover their power and divine identity, so they can live a purposeful life on their own terms. Through DisruptHER’s coaching, Selina also helps her clients build toward making their professional visions become reality. Tracy and Selina also talk about building successful teams through hiring diverse skill sets and discovering the best way to build accountability and effective communication as a leader.Tune in to learn more about all of the work being done by Selina and DisruptHER. Show Highlights:Highlight: (3:28) - Selina talks about DisruptHER coaching for women as well as being the founder of a food and beverage company called The Midwest Way.Highlight: (6:51) - Tracy asks Selina about how she approaches her customer experience and how she connects with her clients to bring their vision to life.Highlight: (10:54) - Selina and Tracy dive deeper into the importance of being authentic in the way your business is being run.Highlight: (13:42) - Tracy asks Selina more about the importance of “acting your values” not only for your customers, but also your team.Highlight: (17:05) - Selina describes the two ways she likes to work with her clients to help them build the best teams to support them personally and professionally.Highlight: (25:46) - Selina mentions how much she values ownership and how constant communication with her team on owning processes.Highlight: (29:30) - Tracy and Selina discuss the importance of hiring teams that have diverse skills and backgrounds so that everyone can shine.Highlight: (32:41) - Tracy asks Selina more about how she helps her clients bring their visions into actions.Highlight: (44:36) - Selina discusses what DisruptHER is working on and how to reach out for more information as well as what her new project The Midwest Way is all about.Related Links:Learn more about how TEAMES & CO builds effective and empowered teams that deliver results at https://www.teamesandco.com/Follow TEAMES & CO on Facebook  LinkedIn, Twitter (@teamesandco) and Instagram (@teamesandco)Want to watch the podcasts on video visit TEAMES & CO on YouTube.DisruptHERLinkedIn - https://www.linkedin.com/in/selinakelley/  Facebook - https://www.facebook.com/DisruptHerCoach/ IG - https://www.instagram.com/disrupthercoach/  YouTube - https://www.youtube.com/@DisruptHerCoaching The Midwest Way - https://themidwestway.com/ LinkedIn - https://www.linkedin.com/in/selinakelley/  Facebook - https://www.facebook.com/themidwestway IG - https://www.instagram.com/themidwestway/ Views expressed by guests are their own and may not reflect the views of TEAMES & CO. Mention of particular products or services and participation of a guest does not imply an endorsement by TEAMES & CO. The information provided is for educational and entertainment purposes and should not be taken as professional advice.Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio and editing support!

In this week’s episode, we rewind as Tracy Eames, CEO of TEAMES & CO is talking about Customer Discovery.. We have received lots of questions about how we think about customer discovery, and thought we would share a bit more about our approach, along with some tips and tricks to get you started!Show Highlights:Highlight (01:36) -Tracy does a quick refresher on what is a Net Promoter Score and why you should have one Highlight (03:00) - Tracy shares how we kick off customer discovery with a few tips and tricks to get you started. Highlight (06:22) - Why you should not only interview your customers, but watch them use your product or a prototype.Highlight (7:02) - Mapping your customer’s journey and why it matters.Related Links:Learn more about how TEAMES & CO builds effective and empowered teams that deliver results at https://www.teamesandco.com/Follow TEAMES & CO on Facebook  LinkedIn, Twitter (@teamesandco) and Instagram (@teamesandco)Want to watch the podcasts on video visit TEAMES & CO on YouTube.Views expressed by guests are their own and may not reflect the views of TEAMES & CO. Mention of particular products or services and participation of a guest does not imply an endorsement by TEAMES & CO. The information provided is for educational and entertainment purposes and should not be taken as professional advice.Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio and editing support!

DisruptHR Columbia was held on Thursday, May 2nd.  Our CEO, Tracy Eames, joined the event to talk about the importance of Cross Functional Leadership. Her talk “ Mind the Gap: Why Cross-Functional Leadership Is Imperative and Most Organizations Don’t Have It” was a reminder to leaders about the risk of leading from a silo. Have you ever felt like there are invisible gaps between your teams? Those mysterious black holes where projects and initiatives seem to disappear without a trace? If so, you're not alone.While executives often emphasize the importance of fostering collaboration, empowering teams, and achieving shared success, there's a glaring discrepancy. Our reward systems and promotion criteria often prioritize individual contributions over team success. This begs the question: What can we do to bridge these gaps effectively?DUring this talk Tracy explores the critical role of cross-functional leadership in driving organizational effectiveness. Successful cross-functional leaders transcend boundaries, foster collaboration, encourage team agility, execute multi-faceted strategies, and ultimately bridge those invisible gaps that hinder progress.Discover actionable strategies for developing 360 Cross-Functional Leadership. Learn how to bridge the gap of functional silos, drive strategic alignment, and empower innovation across teams. Show Highlights:Highlight (01:00) - Tracy talks about her trip to COlumbia, SC the home of the National Champion Women’s Basketball team.Highlight (01:42) For those of you not familiar with DisruptHR,  Tracy describes a quick overview of DisruptHR and how the events are structured. Highlight (03:02) - We dive into a bit more about the DisruptHR Columbia event specifically, and the tremendous work of the organizing team!Highlight (04:17) - Tracy dives into the theme of her presentation and the importance of thinking about cross-functional leadership vs leading from a silo. Highlight (09:00) - Tracy shares a 5 ways that organizations can help foster Cross Functional leadership, and reduce the gap between their teams.  Related Links:Watch Tracy’s presentation at DisruptHR ColumbiaLearn more about how TEAMES & CO builds effective and empowered teams that deliver results at https://www.teamesandco.com/Follow TEAMES & CO on Facebook  LinkedIn, Twitter (@teamesandco) and Instagram (@teamesandco)Want to watch the podcasts on video visit TEAMES & CO on YouTube.Views expressed by guests are their own and may not reflect the views of TEAMES & CO. Mention of particular products or services and participation of a guest does not imply an endorsement by TEAMES & CO. The information provided is for educational and entertainment purposes and should not be taken as professional advice.Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio and editing support!

Last Thursday was DisruptHR New Orleans., The theme of the night was the Future of Work, and there were 10 thought provoking presentations. Among them was our CEO, Tracy Eames. This week, she shares her experience presenting, enjoying the event, and simply loving the city for a few days.  Tracy’s presentation was “Redefining Leadership: Soft Skill or Strategic Imperative”. A brief summary would be -  Let's face the truth together: leadership is anything but soft. It is quantifiable and directly influences your company's bottom line. So why do we often dismiss it as a soft skill? Because tackling the complexities of leadership is daunting, and it's easier to brush it aside. When leadership is undervalued, organizations miss out on achieving goals, struggle with high turnover rates, and face a lack of employee engagement—a costly combination. But what if we shift our perspective on leadership? What if we empowered leaders in a new way?  We will reframe leadership and discuss how leaders can unlock growth, foster effective teams, and cultivate a winning organizational culture. Don't miss out on this opportunity to revolutionize your approach to leadership and drive tangible results for your company. Show Highlights:Highlight (00:48) - For those of you not familiar with DisruptHR,  Tracy describes a quick overview of DisruptHR and how the events are structured. Highlight (01:32) - We dive into a bit more about the DisruptHR NOLA event specifically, and the tremendous work of the organizing team!Highlight (03:39) - Tracy dives into the theme of her presentation and the importance of thinking about leadership strategically vs as a soft skill. Highlight (08:28) - Tracy shares a few tips about how to build Strategic Leadership within your organization. Related Links:Learn more about how TEAMES & CO builds effective and empowered teams that deliver results at https://www.teamesandco.com/Follow TEAMES & CO on Facebook  LinkedIn, Twitter (@teamesandco) and Instagram (@teamesandco)Want to watch the podcasts on video visit TEAMES & CO on YouTube.Views expressed by guests are their own and may not reflect the views of TEAMES & CO. Mention of particular products or services and participation of a guest does not imply an endorsement by TEAMES & CO. The information provided is for educational and entertainment purposes and should not be taken as professional advice.Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio and editing support!

In this week’s episode, Tracy Eames, CEO of TEAMES & CO shares a bit of behind the scenes of a day in the life of TEAMES & CO. Today we are sharing a behind the scenes look at  a trip we took last week with the Asheville Chamber of Commerce. Each year our Chamber hosts a trip to a host city to support learning, exchange of ideas, and best practice sharing. This year I enjoyed a wonderful two days in the city of Charleston, South Carolina, where I was able to sit in on various panel discussions, learn about the King Street Business Improvement District (BID), and explore the city of Charleston with fellow leaders from Asheville. Show Highlights:Highlight (01:40) -Tracy kicks off with a bit of background about the 2024 Intercity trip hosted by the Asheville Chamber of Commerce, and why we are talking about it.  Highlight (04:18) - Tracy talks about the range of panel discussions starting with learning about how airports are planning for growth, and the various customer segments that they are taking into consideration as they expand. Highlight (5:45) -  We continue to dive into stakeholders as we learn about tourism and how both Charleston and Asheville are aiming to provide an exceptional experience for both visitors and residents. Highlight (7:34) - Tracy shares a bit about the group’s exploration of Charleston and their visit to the International African-American MuseumHighlight (8:40) - Day 2 was all about city strategic planning and the King Street Business Improvement District (BID). Tracy shares her learnings about the stakeholder engagement and experience in what seems to be a very successful initiative: the King Street BID. Related Links:Learn more about how TEAMES & CO builds effective and empowered teams that deliver results at https://www.teamesandco.com/Follow TEAMES & CO on Facebook  LinkedIn, Twitter (@teamesandco) and Instagram (@teamesandco)Want to watch the podcasts on video visit TEAMES & CO on YouTube.Views expressed by guests are their own and may not reflect the views of TEAMES & CO. Mention of particular products or services and participation of a guest does not imply an endorsement by TEAMES & CO. The information provided is for educational and entertainment purposes and should not be taken as professional advice.Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio and editing support!

In this week’s episode, Tracy Eames, CEO of TEAMES & CO covers a topic that everybody is asking about: Should my team be virtual or in-person? We walk through key questions leaders should be asking themselves, and how great leaders should be able to transcend location. The answer has shades of gray, but our goal is to share a framework with you that can help you and your team choose the best model for you. Show Highlights:Highlight (01:01) -Tracy kicks off with the 3 criteria that we find helpful when you are making a decision about work location.  Highlight (02:11) - Tracy raises why you may not have a location challenge, but really a leadership gap. Highlight (03:17) - We chat about the importance of values and having a clear mission that your team can rally around no matter their location. Highlight (5:45) -  Why knowing each person’s role can help you create a personalized approach to your work environment decisions that can also support team success. Highlight (9:12) - How your decision on in-person vs virtual can also help you offer “benefits” that your team values.Highlight (11:37) - Tracy talks about why stepping out of your role as a leader and connecting with your team can help you answer this and other big organizational questions. Related Links:Learn more about how TEAMES & CO builds effective and empowered teams that deliver results at https://www.teamesandco.com/Follow TEAMES & CO on Facebook  LinkedIn, Twitter (@teamesandco) and Instagram (@teamesandco)Want to watch the podcasts on video visit TEAMES & CO on YouTube.Views expressed by guests are their own and may not reflect the views of TEAMES & CO. Mention of particular products or services and participation of a guest does not imply an endorsement by TEAMES & CO. The information provided is for educational and entertainment purposes and should not be taken as professional advice.Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio and editing support!