Doug Garnett | The Rocket Scientist Who Became a Marketer | Talking Business E3

Alan Charlesworth has been in the field of digital marketing since 1996. He's got a unique POV as a practitioner, consultant, and former lecturer. Mr. Charlesworth makes difficult-to-understand concepts, easy and intuitive. He's also written twelve books on the subject which you can check out on his website below. MORE ON ALAN CHARLESWORTH • Website: https://www.alancharlesworth.com/ • Twitter: https://twitter.com/thatAlanCh YR STUFF • Paid Stuff: https://www.younglingresearch.com/paidstuff • Twitter: https://twitter.com/YounglingAndCo

Dr. Fou has been on the front lines of digital marketing for 25 years. It is from that vantage point that he studied and documented the nexus of cybercrime and ad fraud.  As an investigator, Dr. Fou assists government and regulatory bodies; as a consultant, he helps clients strengthen cybersecurity, and mitigate threats and risks, including the flow of ad dollars that fund further criminal activity.  MORE ON DR. FOU • Dr. Fou's Twitter: https://twitter.com/acfou • Dr. Fou's LinkedIn: https://www.linkedin.com/in/augustinefou/ • Fou Analytics: https://fouanalytics.com/ YR STUFF • Paid Stuff: https://www.younglingresearch.com/paidstuff • Twitter: https://twitter.com/YounglingAndCo

Chika Umeadik is a product manager at Google and helps runs Tiphub Capital and Parallel Score inc. Tiphub partners with African and African diaspora founders globally to build companies at the intersection of impact and technology. Parallel Score is a product development firm obsessed with emerging technology. MORE ON CHIKA • Chika's Twitter: https://twitter.com/ChikaUmeadi • Tiphub: https://twitter.com/tiphubcapital • Parallel Score: https://twitter.com/ParallelScore YR STUFF • Paid Stuff: https://www.younglingresearch.com/pai... • Twitter: https://twitter.com/YounglingAndCo

Dr Tanusondjaja is Senior Marketing Scientist at the Ehrenberg-Bass Institute. He has qualifications in Computer Science (Honours), Applied Economics (Grad Dip), and Marketing (PhD). His research is in the area of brand portfolio, on how portfolio size and its composition are related to the brand's market share and penetration. Arry also holds a Qualified Practising Market Researcher (QPMR) status and is a Full Member of the Institute of Analytics Professionals of Australia. MORE ON DR. TANUSONDJAJA • LinkedIn: https://www.linkedin.com/in/arryt/ • Twitter: https://twitter.com/dr_ArryT • Blog: https://www.arry-tanusondjaja.info YR STUFF • Site: https://YounglingResearch.com • Twitter: https://twitter.com/YounglingAndCo • Products: https://www.younglingresearch.com/paidstuff

Marketing shenanigans & Debauchery with friends. GUESTS RORY SUTHERLAND • New course: https://mailchi.mp/madfestlondon.com/madmasters-register-your-interest • Twitter: https://twitter.com/rorysutherland PROFESSOR DOUG GARNETT • Site: https://douggarnett.com/ PROFESSOR TOM ELMER • Twitter: https://twitter.com/MbaElmer • LinkedIn: https://www.linkedin.com/in/tomelmer • YouTube: https://www.youtube.com/user/philaelm/videos YR SOCIALS & PRODUCTS • Site: https://YounglingResearch.com • Twitter: https://twitter.com/YounglingAndCo • YRC: https://younglingresearch.gumroad.com/l/yrcbootcamp  • YRC Deep: https://younglingresearch.gumroad.com/l/yrcdeep  BOOKS MENTIONED • Marketing Metrics 4th edition Neil Bendle • Positioning Workbook Uli Applebaum  • Positioning For Advantage Kimberley W • Obviously Awesome April Dunford • Obliquity John Kay • Positioning: The Battle for Your Mind Al Ries and Jack Trout • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No Alex Hormoz

Stef Hamerlinck is a branding specialist & podcast host. He helps you solve problems in marketing & branding. MORE ON STEF • Stef's Courses: https://let-s-talk-branding.teachable... • Stef's Twitter: https://twitter.com/stefhamerlinck • Stef's Podcast: https://www.letstalkbranding.be YR SOCIALS • Site: https://YounglingResearch.com • Twitter: https://twitter.com/YounglingAndCo

David Smith is the Vice President of Customer Acquisition at Go City®. He's a digital marketing veteran with over a decade of experience. Commercially focused, passionate thought-leader, and polymathic innovator. Backed by a strong portfolio of strategic growth through efficient return on investment. MORE ON DAVID • David's LinkedIn: https://www.linkedin.com/in/davidantoniosmith/ • David's Twitter: https://twitter.com/davidsmithplus YR SOCIALS • Site: https://YounglingResearch.com • Twitter: https://twitter.com/YounglingAndCo

Cam Doody is the co-founder of Bellhop, the fastest-growing moving brand in the U.S. He's also just started an early-stage venture fund that simultaneously offers the sickest place to work for founders. I really can't do it justice, just check out the links below. Beyond being incredibly knowledgeable, Cam's also the kindest dude you'll ever meet. Absolutely love this guy and I'm sure you'll enjoy this chat. If you're raising, go check out Brickyard. MORE ON CAM • Cam's new fund: https://www.justlaybrick.com • Cam's moving-made-modern business: https://www.getbellhops.com • Cam's Twitter: https://twitter.com/camdoody • Cam's LinkedIn: https://www.linkedin.com/in/cam-doody-b489a124/ YR SOCIALS • Site: https://YounglingResearch.com • Twitter: https://twitter.com/YounglingAndCo

Phillip is a writer and a member of the PAC Global Leadership Awards International Judging Commission. He has 20+ years of experience working in the creative industry with a specialty in Brand Design & Development. MORE ON PHILLIP • Phillip's LinkedIn: https://www.linkedin.com/in/phillipjclayton/ • Phillip's Twitter: https://twitter.com/clayton_phillip YR SOCIALS • Site: https://YounglingResearch.com • Twitter: https://twitter.com/YounglingAndCo

Doug Garnett is a former rocket scientist turned marketer. After working on rockets, missiles, and the Space Shuttle in the 80s and with a math degree in his pocket (finite element analysis) he moved into marketing, sales, and innovation for new products. He's sold supercomputers, and pretty much all types of consumer products, owned his own ad agency, and directed national television commercials. His agency, Atomic Direct, Direct, introduced new products for 20 years including handling Lowe’s Kobalt Tools introductions from 2010 to 2018. He now focuses on Complexity Science in Business and teaches as an Adjunct Educator at Portland State University’s School of Business Administration. MORE ON DOUG • Doug's Website: https://douggarnett.com YR SOCIALS • Site: https://YounglingResearch.com • Twitter: https://twitter.com/YounglingAndCo