#21 - Joel Klettke on understanding your customer

Tami has built a successful and inspiring career from Nigeria. In this episode, we talk about she found content marketing, how she built a remote career, how she handles unreliable internet and electricity, and more. I'm so inspired by Tami and I think you will be too. You can connect with Tami on LinkedIn and Twitter.

Mark Kilens in the VP of Content and Community at Drift. In this episode, we talk about the intersection of content and community, learn about the skills needed to become a VP and talk about Mark's early days at Hubspot. You can connect with Mark on LinkedIn and Twitter. Check out Drift Insider to see all the resources we talked about.

Nelson Jordan is a full-time freelance content strategist and copywriter (https://nelson-jordan.com/), but he has experience in e-commerce, paid acquisition and the agency world. In this episode, we focus on "soft skills"—i.e. all the ways you advance your career that have nothing to do with writing, coding, designing, etc. Nelson also runs the Working From Home podcast. You can follow him on Twitter at @wfhpodcasthost.

Blake Thorne is a product marketing manager at Atlassian, but he previously worked in journalism and content marketing. For those interested in product marketing, Blake says it's not *that* different from content. "Same bow, different arrow," he says.  In this episode, we talk about his career and hear his thoughts on the state of both product and content marketing. Check out his recent post Head of Product Content is the missing role on your marketing team and follow him on Twitter at @blakethorne.

Joel Klette is a well-known copywriter and entrepreneur. He currently runs two businesses. He's also a prolific writer and educator. I don't know anyone who has shared as much knowledge on copywriting as Joel. Check out Joel's businesses, Business Casual Copywriting and Case Study Buddy, as well as his fantastic Twitter account. This is a preview of Superpath Pro. If you want a whole lot more of this, check out https://pro.superpath.co/membership.

Margaret Kelsey Tatkow is the Director of Marketing at OpenView. So far in her successful marketing career, she's worked in brand, PR, communications, community and content marketing. The throughline is storytelling. In this episode, we explore this idea. What is storytelling? How can brands do it well? How does it help your career? Here are a few of the links we mentioned: A Study on Content Team Structure OpenView's podcast Margaret's Twitter Margaret's LinkedIn

Ty Magnin can create content, but he jumped into management early in his career. He describes himself as a T-shaped marketer—he knows content, but has experience in many other areas of marketing too. In this episode, we talk about Ty's transition from on-the-ground marketing to management. Here are some of the links we mentioned: The 5 Levels of Leadership: Proven Steps to Maximize Your Potential The Making of a Manager High-Output Management Leading by Design You can follow Ty on Twitter at @tymagnin.

We're trying something a little different this week. This episode is an audio version of our most recent blog post. If you want to see the visuals and some resources to help improve each skill discussed, check out the full post here: https://superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-work

Liz Huang leads content marketing at Truework. Previously, she worked at Carta and Pivotal Software. During her time at Pivotal, the company IPO'd and was acquired. We talk all about that experience, as well as the skills she relies on to be successful in content. She encourages folks to be agile, to try new things and to learn to read their internal "barometer." You follow Liz on Twitter at @lizrhuang.

Tracey Wallace has a diverse and fascinating career history. Today, she's the Director of Marketing at MarketerHire but she's previously run content marketing at BigCommerce, Eterneva and Umbel. She also started a DTC brand called Doris Sleep where she sells pillows made from recycled plastic. In this episode, we talk about Tracey's experience in media, e-commerce and B2B. Tracey shares some great insights from her eventful career and offers some great tips for folks who are earlier in their content journey. You can follow Tracey on Twitter at @TraceWall.