How to Build Loyal Customers in a Noisy Market with Kurt Luidhardt

What does it actually cost to win at work while slowly losing everything that matters most? I've been sitting with that question since this conversation ended. My guest today, Josh Kosnick, was at the absolute peak of his career, leading a firm of 250 people, hitting every metric, checking every box, and in one morning at a Marriott, it was gone. A fabricated lawsuit from someone he mentored. A company he loved that chose the easy way out. And a drive home where he had to pull over and fall apart in a parking lot because his whole world had just collapsed. But here's what got me. It wasn't the betrayal that broke him open. It was going down to his basement months later, opening boxes of trophies and accolades, and realizing, none of it meant anything. His marriage, his kids, his faith, his health, all still intact. Everything else? Just stuff. That moment is where the LQ Blueprint was born. And honestly, this framework might be the most practical, honest roadmap for high-achieving men that I've ever heard laid out in a single conversation. We go deep on why your priorities are probably in the wrong order, what it really means to lead yourself before you lead anyone else, the difference between being kind and being nice, why vulnerability isn't weakness, it's actually your strongest leadership tool, and the question that stopped me cold: are you chasing your wife the way you're chasing your goals? I PROMISE you, you need to hear Josh's story. Listen all the way through. The framework at the end alone is worth it. Connect with Josh Kosnick: Book: The Kairos Code, Amazon & Barnes & Noble Website: https://joshkosnick.com/ Follow Stephen: Website → stephenscoggins.com Instagram → @stephen_scoggins TikTok → @stephen_scoggins Enjoyed this episode? Leave a review and share it with someone who needs to hear it. It takes 30 seconds and it genuinely helps us reach more people who are ready to do the work! 

He was 33, healthy, building a mental health company from scratch, and a routine mole check came back stage three cancer. Four years later, it came back stage four. What he built in the middle of that will change how you think about leadership, faith, and what you're actually standing on. Buddy Clay is the founder of New Hope Institute, a multi-seven-figure mental health and addiction recovery organization, and he built it while battling cancer twice, delivering his daughter on his kitchen floor two weeks before opening his doors, and learning to lead a team through the most vulnerable season of his life. After corporate norms, health crises, and moments of pure overwhelm, he chose to stop performing and start leading from the truth of his story. This conversation is about what it actually looks like to lead through the fire, build with faith, and come out on the other side more whole than when you went in. If you're scaling a business while carrying something heavy, wondering if your team can survive without you, or just trying to stay anchored when nothing feels stable, this one is going to shift something in you. In this episode, you'll learn: Why minimizing your first crisis almost guarantees a bigger one, and what to do differently when the storm first hits How a stage four cancer diagnosis forced Buddy to stop being the bottleneck and finally build a team that runs without him The difference between motivational speaking and real authority, and why the people you lead can always tell which one you are What stress does to cancer, cortisol, and your company at the same time, and why "pushing through" is often the most dangerous choice Why identity isn't something you find, it's something you surrender to, and how crisis strips away the performance to reveal who you actually are How to show up for your team when you don't have the answers, don't have the energy, and aren't sure of the outcome The three steps Buddy uses to lead through any crisis: authenticity, boundaries, and building the foundation before the storm arrives Connect with Buddy Clay: Website: buddyclay.com Follow Stephen Scoggins: Website: stephenscoggins.com Instagram & TikTok: @stephen_scoggins One Part Lion One Part Lamb with Stephen Scoggins is available every week wherever you listen to podcasts. If this episode moved you, share it with someone who needs it, and leave a review to help more people find the show.

She asked his credit score on the first date. He showed up thinking it was a date, she showed up with a five-year plan. What happened next built an empire. Dedric and Krystal Polite are the husband-and-wife real estate powerhouse and stars of the hit show 50/50 Flip. After corporate layoffs, betrayal from business partners, and building from nothing, they turned their relationship into a multi-million dollar brand, without losing their marriage in the process. This conversation is about what it actually looks like to be equally yoked, build with intention, and create something that outlives you. In this episode: Why Krystal made entrepreneurship a non-negotiable on the very first date How a layoff two months into dating became the turning point that launched their first business Why most people stay stuck — and it's not strategy How paying for mentorship collapses a 10-year learning curve to 6 months How they define clear roles without stepping on each other as partners or spouses Why Dedric says "the inner me is the enemy" — and how personal development unlocks every level of business growth What it really takes to build a legacy that outlives you If you're building alongside a partner, battling the fear of investing in yourself, or wondering if your business can survive your relationship, this one will shift something in you. Connect with Dedric & Krystal: Instagram: @bepoliteproperties | Website: www.dedricandkrystal.com Follow Stephen Scoggins: Instagram: @stephen_scoggins | Website: stephenscoggins.com

Chris Sain built a million-subscriber community and retired at 37, starting with just $250 a month. No inheritance. No silver spoon. Just consistency, faith, and a refusal to run in the victim Olympics. In this episode, Stephen and Chris go beyond the tactics and into the real conversation behind wealth, the mindset traps, the biblical principles, the emotional discipline required, and why being generous can sometimes do more harm than good. What you'll take away: - Why 80% of pro athletes go broke 3–5 years after their playing career ends - How to start building real wealth with whatever you have right now - The asset classes Chris is investing in for the next 5 years (AI, quantum computing & more) - The dangerous downside of generosity nobody talks about - Why stewardship always has to come before abundance Find Chris: chrissain.com | @chris_sain Find Stephen: stephenscoggins.com | @stephen_scoggins

What if everything you've achieved is still leaving you empty, and it has nothing to do with mindset? MJ Gordon is a world-class strategist and performance coach who has worked with Super Bowls, Adidas, and elite executives worldwide. After nearly losing her marriage, burning out her adrenals, and discovering she was autistic and ADHD, she found the missing piece that no one in the high-performance space was talking about: your nervous system runs the show, not your mindset. Today, she helps high performers, business owners, and leaders finally regulate their physiology so they can access real flow, presence, and fulfillment. without blowing up their health or relationships in the process. If you're winning on paper but losing on the inside, this one is going to change the game for you. 🧠 WHAT YOU'LL LEARN IN THIS EPISODE: ✅ Why nervous system dysregulation, not lack of discipline, is the real reason high achievers hit the wall ✅ The difference between rest and recovery, and why scrolling your phone is not either ✅ How neurodivergence (ADHD, autism, OCD) shows up in entrepreneurs, and why it's actually a superpower with the right system ✅ What adrenal fatigue actually does to your cortisol, drive, and relationships ✅ How MJ and her husband nearly divorced, and the physiological system that saved their marriage ✅ Why your sympathetic nervous system is destroying your vision and blocking your flow state ✅ The "progressive flow" framework: how to structure your day around brainwave cycles instead of willpower ✅ How to separate your identity from your performance, and finally feel safe in your own skin 📲 SUBSCRIBE:  @LionLambWithStephen  |  @Stephen_Scoggins  Listen on Apple: https://podcasts.apple.com/us/podcast/one-part-lion-one-part-lamb-with-stephen-scoggins/id1557786484  Listen on Spotify: https://open.spotify.com/show/0GS73Oo2UY9FcGvBS1ahm7 🎙️ Follow Stephen Scoggins: Website → https://stephenscoggins.com Instagram → https://www.instagram.com/stephen_scoggins TikTok → https://www.tiktok.com/@stephen_scoggins Facebook → https://www.facebook.com/stephenscoggins LinkedIn → https://www.linkedin.com/in/stephenscoggins Connect with MJ Gordon YouTube: https://www.youtube.com/@marinjayden/featured Instagram: https://www.instagram.com/marinjayden/ Facebook: https://www.facebook.com/marinjayden/ Website: https://www.mj-gordon.com/ 🚀 FREE VIRTUAL EXPERIENCE WITH STEPHEN Want to go deeper? Join Stephen's FREE live virtual experience and get the tools to rise, lead, and last. 👉 https://resources.onepartliononepartlamb.com/5CrticaltoBuild?utm_source=ig&utm_medium=social&utm_content=link_in_bio 0:00 – Intro: What happens when success feels hollow 2:00 – MJ's story: Beachfront Hawaii, high achievement, and a husband who said "I want a divorce" 6:00 – Why high performers' nervous systems are completely dysregulated 11:00 – Parasympathetic vs. sympathetic: the science of presence practices 15:00 – Neurodivergence explained: why entrepreneurs aren't neurotypical 18:00 – Physiology over mindset: when positive thinking stops working 22:00 – Homeostasis, identity, and why chaos feels "safe" 25:00 – Breathwork and the brain: how to stop a survival spiral in real time 29:00 – MJ's burnout story: zero cortisol, ADHD diagnosis, and getting her life back 36:00 – The Level Up System: biomarker testing, progressive flows, and recovery strategy 40:00 – Rest vs. recovery: why your phone is wrecking your nervous system 44:00 – Flow state, dopamine loops, and the entrepreneur's "busy work" trap 48:00 – Marriage, forgiveness, and using ClickUp for relationship guardrails 53:00 – The 5 constraints: arrogance, ignorance, fear, impatience, insecurity 56:00 – MJ's app, free audit, and who the Level Up System is built for 58:00 – What the world needs to hear about caregivers and first responders 1:02:00 – The oxygen mask principle: you can't pour from an empty tank #NervousSystemRegulation #HighAchiever #BurnoutRecovery #Entrepreneur #MindsetShift #PersonalDevelopment #NervousSystem #Burnout #Productivity #SuccessMindset #OneParthLionOnePartLamb #StephenScoggins #MJGordon #IntegratedLeader

What happens when you've built the career, hit the numbers, and still feel completely empty inside? Kristy Kuhl was a top medical device sales executive, platinum handcuffs, big paychecks, and a soul that was running on empty. She walked away from all of it to find out who she actually was. Today, she coaches some of the most elite executives and entrepreneurs in the world, and she's bringing everything she learned into this conversation. If you're a high achiever who's winning on paper but losing meaning in the process, this one's for YOU. 🧠 WHAT YOU'LL LEARN IN THIS EPISODE: ✅ Why "success without fulfillment" is the ultimate failure, and how to recognize it before burnout forces the decision ✅ The difference between physical burnout and soul burnout (and why nobody talks about the second one) ✅ How your nervous system sabotages your next level, and how to raise your internal thermostat ✅ How to operationalize your core values so misalignment shows up as data, not a breakdown ✅ The personal & professional scorecard system that replaces anxiety with daily direction ➡️ SUBSCRIBE:  @LionLambWithStephen   @Stephen_Scoggins  Listen on Apple: https://podcasts.apple.com/us/podcast/one-part-lion-one-part-lamb-with-stephen-scoggins/id1557786484 Listen on Spotify: https://open.spotify.com/show/0GS73Oo2UY9FcGvBS1ahm7 ⏱️ TIMESTAMPS 3:23 – The journey to fulfillment 20:30 – Using alter egos 37: 00 – Designing your life to show your core values 40: 00 – When it's time to rise and grow, your nervous system is going to keep your 53:30 – Fear will keep you 1:06:00 – Scaling peace through data and scorecards 🎙️ Follow Stephen Scoggins: Website → https://stephenscoggins.com Instagram → https://www.instagram.com/stephen_scoggins TikTok → https://www.tiktok.com/@stephen_scoggins Facebook → https://www.facebook.com/stephenscoggins LinkedIn → https://www.linkedin.com/in/stephenscoggins Connect with Kristy Kuhls: Youtube: https://www.youtube.com/@kristy_kuhl/featured Instagram: https://www.instagram.com/kristy_kuhl/ Website: https://kristykuhl.com/ —————————————————————————— 🚀 FREE VIRTUAL EXPERIENCE WITH STEPHEN Want to go deeper? Join Stephen's FREE live virtual experience and get the tools to rise, lead, and last. 👉 https://resources.onepartliononepartlamb.com/5CrticaltoBuild?utm_source=ig&utm_medium=social&utm_content=link_in_bio #LionandLamb #StephenScoggins #PersonalDevelopment #HighAchiever #Burnout #BurnoutRecovery #MindsetShift #ElitePerformance #ExecutiveCoaching #EntrepreneurMindset #BusinessGrowth #LeadershipDevelopment #SelfAwareness #ValueAlignment #SuccessWithFulfillment #NervousSystemHealing #SoulBurnout #WomenInBusiness #FemaleEntrepreneur #ScalingYourBusiness #PodcastForEntrepreneurs #ChristianEntrepreneur #FaithAndBusiness #PurposeDriven #TransformationCoach #MindsetCoach #BusinessCoach #GrowthMindset #OvercomingBurnout #KristyKuhl

What does it take to break the cycle your family handed you, and build something they never could have imagined? Dr. Bobby Grossi didn't come from money. His dad left when he was young. He was voted least likely to succeed. He flunked out of dental school. He almost lost his home, his marriage, and everything he'd fought to build. And then, he chose differently. Today, Dr. Bobby Grossi has built one of the largest dental practices in Michigan, completed a full IRONMAN triathlon, coaches dentists and business owners to scale and exit, and lives by one unshakable truth: Destiny is NOT hereditary. 🧠 WHAT YOU'LL LEARN IN THIS EPISODE: ✅ Why your results are a direct reflection of YOU, and how to stop the blame cycle for good ✅ The $200K investment that returned $1.6M in one year and the mindset shift that made it possible ✅ How to redefine INCOME, it's not what you think (and this one concept changes everything) ✅ The one question every leader is too afraid to ask their team, and why it's the most powerful one ✅ What completing an IRONMAN taught him about commitment, fear, and finishing what you start ✅ How to make your team, clients & family feel seen, heard, and valued, without spending a dime ⏱️ TOP TIMESTAMPS: 02:30 — Where Commitment Was Born: Growing Up Without a Father 09:23 — Rock Bottom: Flunking Out & Losing Everything 15:17 — The $200K Bet That Changed His Business Forever 22:10 — The Leadership Question Nobody Wants to Ask 36:33 — IRONMAN Mindset: Your Body Won't Quit — Your Mind Will ➡️ SUBSCRIBE:  @LionLambWithStephen   @Stephen_Scoggins  Listen on Apple: https://podcasts.apple.com/us/podcast/one-part-lion-one-part-lamb-with-stephen-scoggins/id1557786484 Listen on Spotify: https://open.spotify.com/show/0GS73Oo2UY9FcGvBS1ahm7 🎙️ Follow Stephen Scoggins: Website → https://stephenscoggins.com Instagram → https://www.instagram.com/stephen_scoggins TikTok → https://www.tiktok.com/@stephen_scoggins Facebook → https://www.facebook.com/stephenscoggins LinkedIn → https://www.linkedin.com/in/stephenscoggins Connect With Bobby J Grossi: Instagram: https://www.instagram.com/bobbygrossidds/ LinkedIn: https://www.linkedin.com/in/dr-bobby-j-grossi/ —————————————————————————— 🚀 FREE VIRTUAL EXPERIENCE WITH STEPHEN Want to go deeper? Join Stephen's FREE live virtual experience and get the tools to rise, lead, and last. 👉 https://resources.onepartliononepartlamb.com/5CrticaltoBuild?utm_source=ig&utm_medium=social&utm_content=link_in_bio #LionAndLamb #StephenScoggins #DrBobbiGrossi #IntegratedLeadership #BusinessGrowth #Commitment #IronMan #GenerationalCycles #DentalPractice #Entrepreneurship #Leadership #PersonalDevelopment #ScaleYourBusiness #MindsetShift #ResilienceMatters #ServantLeadership #DestinyIsNotHereditary #TheIronDentist #RiseLeadLast #FaithAndBusiness

You don't have a strategy problem. You have a leadership problem. In this episode, Stephen sits down with elite operator and leadership expert Mick Hunt to expose the hidden ceiling that keeps most entrepreneurs stuck, and the inner work required to break through it. Your business will only grow as deep as your inner world. If you're scaling revenue but shrinking as a human, this conversation is for you. 🎯 WHO THIS IS FOR - Entrepreneurs grinding hard but not growing - Leaders dealing with burnout, distraction, or overwhelm - High performers who feel empty despite external success - Founders ready to make the shift from operator to true CEO 🔑 WHAT YOU'LL LEARN - Why ego and busyness are your biggest leadership threats - How to lead with presence instead of an open-door policy - The delegation framework that creates real freedom - Why emotional intelligence is the #1 leadership skill in 2026 ⏱️ TIMESTAMPS 05:30 – Evolving leadership standards 09:50 – The power of strategy and depth 24:48 – Presence OVER open-door policy 27:17 – Delegation and growth 38:53 – Knowing yourself makes it easy to become the leader ➡️ SUBSCRIBE: @LionLambWithStephen @Stephen_Scoggins Listen on Apple: https://podcasts.apple.com/us/podcast/one-part-lion-one-part-lamb-with-stephen-scoggins/id1557786484  Listen on Spotify: https://open.spotify.com/show/0GS73Oo2UY9FcGvBS1ahm7 🎙️ Follow Stephen Scoggins: Website → https://stephenscoggins.com Instagram → https://www.instagram.com/stephen_scoggins TikTok → https://www.tiktok.com/@stephen_scoggins Facebook → https://www.facebook.com/stephenscoggins LinkedIn → https://www.linkedin.com/in/stephenscoggins Connect with Mick Hunt: Instagram: https://www.instagram.com/mickunplugged Share this with a leader who's scaling the business but losing themselves in the process.

He built millions. He influenced campaigns. He "made it." …And still almost lost everything that mattered. In this powerful conversation, Kurt Luidhardt shares a conversation with Stephen Scoggins, to reveal the real story behind his success, the grind, the burnout, the identity crisis, and the wake-up call that changed everything. From sleeping in cars chasing opportunities, to discovering why success without purpose feels empty, to revealing the exact marketing framework that attracts aligned customers at scale. If you want to grow without losing your soul, DON'T SKIP THIS. Key takeaway: You don't need more success. You need alignment. 🔥 ➡️ SUBSCRIBE:  @LionLambWithStephen   @Stephen_Scoggins  Listen on Apple: https://podcasts.apple.com/us/podcast/one-part-lion-one-part-lamb-with-stephen-scoggins/id1557786484?i=1000756001949 Listen on Spotify: https://open.spotify.com/episode/2noJpTtGaahMunejIYxIXq?si=1d5572a0fa284a8c 🎙️ Follow Stephen Scoggins: Website → https://stephenscoggins.com Instagram → https://www.instagram.com/stephen_scoggins TikTok → https://www.tiktok.com/@stephen_scoggins Facebook → https://www.facebook.com/stephenscoggins LinkedIn → https://www.linkedin.com/in/stephenscoggins Connect with Kurt Luidhardt: Instagram → https://www.instagram.com/kluidhardt/ 07:00 – Sleeping in cars & chasing opportunity 10:30 – Losing the spark 13:30 – Identity in success 18:40 – The wake-up call that changed everything 41:20 – Taking a stand to increase enterprise value 54:20 – How to build conviction without building arrogance 1:02:00 – The 5 P's of marketing Send this to someone building something big, but quietly struggling inside.

He went from bankruptcy to building a $1B company. The secret wasn't strategy. David Meltzer is a world-renowned entrepreneur, bestselling author, and one of the most sought-after business coaches on the planet. As the former CEO of the most notable sports agency in the world, he's advised athletes, executives, and founders, and rebuilt his entire life after losing everything. Now he teaches others how to lead from the inside out. In this conversation with host Stephen Scoggins, David gets unfiltered about identity collapse, the trap of hustle culture, and why the leaders who last are the ones who become whole. What you'll learn: - Why hustle culture burns you out, and what actually replaces it - How to stop tying your worth to money, status, or validation - The difference between discipline and devotion - How truth becomes your best filter for partnerships and relationships - The mindset shift that creates clarity, confidence, and real alignment SUBSCRIBE:  @LionLambWithStephen   @Stephen_Scoggins  Pre-order David Meltzer's "Don't Do Business with Dicks" → https://dontdobusinesswithdicks.com Listen on Apple: https://podcasts.apple.com/us/podcast/one-part-lion-one-part-lamb-with-stephen-scoggins/id1557786484?i=1000756001949 Listen on Spotify: https://open.spotify.com/episode/2noJpTtGaahMunejIYxIXq?si=1d5572a0fa284a8c 🎙️ Follow Stephen Scoggins: Website → https://stephenscoggins.com Instagram → https://www.instagram.com/stephen_scoggins TikTok → https://www.tiktok.com/@stephen_scoggins Facebook → https://www.facebook.com/stephenscoggins LinkedIn → https://www.linkedin.com/in/stephenscoggins 📲 Connect with David Meltzer: Website → https://dmeltzer.com Instagram → https://www.instagram.com/davidmeltzer TikTok → https://www.tiktok.com/@davidmeltzer Facebook → https://www.facebook.com/davidmeltzer11 LinkedIn → https://www.linkedin.com/in/davidmeltzer2 X/Twitter → https://www.twitter.com/davidmeltzer 02:40 – Why Telling the Truth Sets You Free (and Filters Your Circle) 05:23 – Authenticity vs Essence 06:25 – Turning criticism into attraction and momentum. 08:50 – The Identity Shift: "I AM" vs External Validation 11:42 – Hustle Culture vs Alignment Culture 14:01 – Discipline vs Devotion 18:40 - Trust Everyone… But Vet Them 24:47 – Foolproof template to make millions of dollars 💬 If this episode resonates with you, SUBSCRIBE & SHARE it with someone who's building something big but knows something deeper is missing.