Footy, Fans and Future: Inside the AFL's Digital Playbook - Bec Haagsma, AFL

More episodes from "Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing"

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  Your Archive Is a Goldmine, Not a Storage Cost - Sean King, Veritone

  maŋit 3 beaivvit

  40:39

  Sean King from Veritone shares insights on turning sports archives into revenue, metadata as the backbone of live broadcasting, and where the ROI of AI shows up. Show notes at sportsgeekhq.com/459
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  Building an Esports Business That Actually Makes Money - Jonas Gundersen, Fusion Esports Group / Astralis

  9/2/2026

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  Jonas Gundersen shares insights on the esports business model, the Astralis turnaround, and what sports can learn from gaming culture. Show notes at sportsgeekhq.com/458
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  No Gatekeeping: Building CRM from Scratch - Destiny Castro, New York City FC

  8/26/2026

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  Destiny Castro shares insights on building fan CRM from scratch, preparing for the data shift at Etihad Park, and balancing personalisation with fan privacy. Show notes available at sportsgeekhq.com/457
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  Turning Crowd Noise Into Home Court Advantage - George Hanna, LA Clippers / Intuit Dome

  8/19/2026

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  George Hanna shares insights on building Intuit Dome, knowing your fan, and turning crowd data into home court advantage. Show notes at sportsgeekhq.com/456
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  Sponsorship From Every Side of the Table - Verity Edgell, Mastercard

  8/12/2026

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  Verity Edgell shares insights on selecting and activating major sports partnerships, turning fan passion into commercial outcomes, and advice for rights holders pitching sponsorship. Show notes at sportsgeekhq.com/455
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  Footy, Fans and Future: Inside the AFL's Digital Playbook - Bec Haagsma, AFL

  8/5/2026

  52:59

  Episode 454 features Bec Haagsma, EGM of Customer, Commercial and Technology at the AFL, and it's packed with cross-industry lessons on fans, data and technology. Learn more - sportsgeekhq.com/454
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  Transforming Motorsport: From Drive to Survive to Formula E's Future — Ellie Norman, Formula E

  7/22/2026

  52:53

  Ellie Norman shares insights on the inside story of Drive to Survive, the F1 transformation under Liberty Media, and how Formula E is building fan strategy for the future of motorsport. Show notes available at sportsgeekhq.com/453
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  Athlete Storytelling and the Road to Glasgow — Cody Lynch, Commonwealth Games Australia

  7/8/2026

  50:24

  Cody Lynch from Commonwealth Games Australia shares how to build a major event marketing campaign, tell athlete stories at scale, and capture unplanned moments.  Watch the Commonwealth Games from July 23 - https://sportsgeekhq.com/452-cody-lynch-commonwealth-games-australia
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  From Broadcast to SailGP: Building Content for a Sport Nobody Thought Was For Them — Melissa Lawton, SailGP

  6/24/2026

  57:39

  Melissa Lawton (SailGP CCO) shares how Red Bull, Meta, and SailGP shaped her content strategy, fan conversion tactics, and data-driven broadcast approach. Essential for sports content leaders. https://sportsgeekhq.com/451-melissa-lawton-sailgp
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  The Power of AI - What sports orgs need to know

  5/5/2026

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  Sean Callanan shares 18 months of live AI builds, the latest developments in agentic AI and Canva AI 2.0, and a practical triple-threat framework for sports organisations ready to get started. Show notes at sportsgeekhq.com/450.