How To Use LinkedIn To Find Guests And Clients For Your Podcast

Send us Fan MailHe’s been shot at, caught in revolutions, climbed mountains most people would not touch, and survived a ship fire in the Gulf of Alaska. But John Graham’s most important journey is the one that comes after the adrenaline, when he turns risk into a search for meaning and a life of service. We sit down with John, a former U.S. Foreign Service officer and a longtime leader of the Giraffe Heroes Project, to unpack how powerful storytelling works in modern communication strategy. John explains why he opens with adventure stories to earn attention, especially from tough business audiences, and how he uses that attention to pivot toward purpose, courage, and community impact. Along the way, he shares the moments that changed his trajectory, including Vietnam and the night he thought he might die at sea, and what those experiences taught him about values that actually last. We also dig into what “giving back” can look like in real life. John makes a case that service is not reserved for saints or retirees, and that ethical leadership, honest work, and even hard choices like whistleblowing can be acts of service. He also talks about reaching a new generation through podcasts and short-form video on TikTok, Instagram, and YouTube, plus what he’s learned from replying to thousands of comments from people trying to find courage in their own lives. If you get something from this conversation, subscribe, share it with a friend, and leave a review so more people can find it. What’s one small way you could stick your neck out this week?Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us Fan MailPodcast growth gets a lot easier the moment you stop trying to be everywhere and start getting clear. We’re joined by Ben Albert, owner of Belbert Marketing LLC and host of multiple shows including Real Business Connections, to talk about what actually moves the needle when you’re juggling recording, promotion, guest outreach, and the never-ending to-do list that comes with podcasting.We dig into LinkedIn for podcasters and why the platform works so well when you use it with intention. Instead of posting links and hoping, Ben explains how to define your audience, understand your purpose, and use LinkedIn as a networking tool to meet business owners, find guests, and create real professional relationships. From there, we get into niching and search discoverability: how a tight podcast niche helps algorithms understand you, helps listeners trust you faster, and gives you a foundation you can expand later.Then we go deep on podcast pitching. Ben shares his “anti-pitch” approach that respects a host’s time, starts a conversation, and offers topics that actually match the show. We also look ahead at podcasting trends over the next few years: video, more immersive experiences, and the biggest shift of all, building community beyond the feed through bonus content, meetups, and stronger audience connection. If you want practical strategy with a human feel, press play, then subscribe, share this with a fellow podcaster, and leave us a review with your biggest takeaway.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us Fan MailMost people treat a stage like a once-a-year test. Veena Jetti treats it like a skill you can train every week and she has the reps to prove it.We sit down with Veena, founding partner of Vive Funds and a seasoned commercial real estate and multifamily investing operator, to talk about what really builds trust with an audience. She shares how a tax wake-up call pushed her from a corporate W-2 career into investing, how she scaled through over $1B USD in multifamily transactions, and why she still thinks the most important part of growth is staying consistent when it would be easier to quit. If you care about entrepreneurship, investor education, or building credibility in the real estate industry, you’ll hear the practical mindset behind long-term momentum.Then we get tactical about communication strategies for public speaking and podcasting. Veena explains why she uses podcasts and Instagram Lives to practise stories, sharpen delivery, and learn what lands emotionally before stepping onto paid stages. We also unpack a painful early keynote lesson: trying to memorise a “perfect” speech, overloading slides with text, and getting her time cut at the last minute. Her fix is simple and powerful: tell real stories, use slides as triggers, respect the clock, and stay authentic even when the internet gets loud.We also dig into her new podcast, Epic Failures, and why talking honestly about setbacks is essential for any entrepreneur who wants sustainable success. If you’re thinking about launching a show, we’ll help you drop the myth that you need a huge studio or flawless production to start.Subscribe, share this with a friend who needs a push, and leave a review so more listeners can find the conversation. What would you start today if you stopped waiting to feel ready?Connect with Veena:LinkedIn: https://www.linkedin.com/in/veenajetti/Websites: https://multimastermind.com/vsl-pagehttps://vivefunds.com/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us Fan MailAI is showing up in every corner of the podcasting world, and it’s bringing equal parts excitement and anxiety. We wanted an honest conversation about what’s real, what’s hype, and what actually helps working podcasters ship better work without losing their voice. So we sat down with Jonathan Green, bestselling author of 300+ books, celebrity ghostwriter, affiliate marketer, and host of an AI-focused podcast, to talk about how augmented intelligence fits into a human-first show.We start with Jonathan’s origin story, including the moment he got fired during a blizzard and decided he never wanted a boss to hold that much power over his life again. From there we dig into podcast workflow: why recording is the easy part, why post-production steals the most time, and how AI tools can handle tasks like background noise removal, editing, clip generation, scheduling, and even drafting podcast show notes. The key line we keep coming back to: AI should be an accelerant, not a replacement. If the host isn’t interesting, no tool can save the show.We also get tactical about podfade, building a show you’d actually listen to, and why guest selection matters more than booking volume. Finally, Jonathan shares a crystal-ball view of podcasting’s future, with smaller niche podcasts, deeper engagement, and fewer “bot-filled” interactions across the internet, plus a free master prompt to help creators get better results from tools like ChatGPT without becoming prompt engineers.Subscribe, share this with a creator friend, and leave a review so more podcasters can find the show. What’s one part of your process you’d happily hand off to AI?Connect with Jonathan:LinkedIn: https://www.linkedin.com/in/servenomaster/Artificial Intelligence Podcast - https://artificialintelligencepod.com/Free copy of Jonathan's master prompthttps://servenomaster.com/chatgpt-profits.htmlSupport the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us Fan MailMost people don’t fail at podcasting because they lack talent. They stall because they never start, or they quit before consistency has time to work.We sit down with Kevin Amolsch, a successful real estate investor and private capital lender, to talk about the real engine behind growth in podcasting and business: momentum. Kevin shares how he got into real estate at 21, why creative strategies like lease options can open doors when you don’t have much cash or credit, and why financing often decides whether a deal works. He also explains how his company raises private capital and funds projects like fix-and-flips and small developments, creating a win for passive investors, active operators, and the lender.Then we shift into the communication side, where podcasting becomes a practical content marketing tool. We unpack what new hosts obsess over (episode length, logos, formats) versus what actually matters (clear value, strong guests, and shipping every week). Kevin and I get real about the first rough recordings, the nerves of interviewing strangers, and the freedom you have as a podcaster to protect your audience by not publishing an episode that misses the mark. We also look ahead at where podcasting is going, why the space still rewards focused niches, and how to stop being the invisible expert no one can find.Subscribe, share this with someone who needs a push to start, and leave a review so more listeners can find the show.Connect with Kevin:LinkedIn: https://www.linkedin.com/in/kevinamolsch/Website:https://pinefinancialgroup.com/https://thepinereport.com/Podcast: Real Estate Educators PodcastSpotifyYouTubeAppleSupport the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us Fan MailMost speakers say they want more reach, more impact, and better clients. Then they ignore the one stage that never cancels, never loses your luggage, and can introduce you to the exact people you want to serve: podcasting.We sit down with Mike Handcock, Certified Speaking Professional Global and a leader in the Global Speakers Federation, to talk about what’s shifting in professional speaking and communication strategy right now. We get honest about how the market has changed as more events book subject matter experts who have information but not always the craft. We also dig into the risk of trend chasing, especially when audiences can get generic answers anywhere, and why the talks that land are still built on lived experience, clear ideas, and energy you can feel.From there, we move into practical podcast strategy for speakers, coaches, and consultants. Mike shares what hosting teaches you that directly improves your stage work: asking better questions, staying calm with tech, working to time, and reading energy before it drops. We also talk about podcast guesting as a smart way to access other people’s networks, build real relationships, and turn visibility into trust, especially when your show or your guest spots are positioned around your ideal audience.If you’ve been on the fence, you’ll hear a simple challenge: commit to 50 podcasts, learn what the process teaches you, then decide with real data. Subscribe, share this with a speaker who’s still resisting, and leave a review with your biggest takeaway or question.Connect with Mike:LinkedIn: https://www.linkedin.com/in/mikehandcock/Websites:https://www.circleofexcellence.biz/https://www.mikehandcock.net/https://www.worldwidebusinessintelligence.com/The Humor Advantage BookSupport the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us Fan MailMost podcasts don’t fail because the host isn’t talented, they fade out because the expectations are fantasy. We sit down with Jen Hardy, CEO of Hardy House Media and the award winning host of Fabulous Over 50, to talk about what podcast growth really looks like when you’re building in the real world, with real constraints, and no “instant viral” shortcut.Jen shares how she started podcasting from a hospital table beside her bed while navigating health issues and raising seven kids, then later rebranded rather than shutting the show down. That shift unlocks a powerful takeaway: your topic affects your mindset, your energy, and your consistency. We also get candid about the creator journey behind the numbers, including the unglamorous years of blogging, learning, and showing up when only a handful of people were watching.From there, we move into practical podcasting strategies that help listeners find you. We talk SEO for podcasters, why Google and YouTube are search engines first, and how tools like Google Trends can guide episode ideas that match what people already want. Jen also breaks down why guesting, networking, and simply telling people you have a show still matter more than fancy gear. If you’re worried about low downloads, we reframe it: 50 listens can be 50 real people, and that can be the right room.Finally, we look at the future of audio podcasting vs video podcasting. Jen explains why her YouTube video podcast is surging while audio has softened, and why we still believe audio remains essential for busy professionals who listen while living their lives.Subscribe for more modern communication and podcast marketing insights, share this with a creator who needs the truth, and leave a review telling us what you’re building next.Connect with Jen:https://www.linkedin.com/in/thejenhardy/Website: https://jenhardy.net/Podcast:https://www.youtube.com/channel/UCN7ftwP2u5eAWpIvbD80lfASupport the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us Fan MailBig audiences are nice, but they’re not the point. If you’ve ever stared at your podcast download numbers and wondered whether any of this is worth it, this chat with architect, entrepreneur, educator, and Inside The Firm co-host Lance Cayko will reset your definition of success and give you practical ways to think about growth.We get into Lance’s origin story, from small-town construction jobs and learning how service businesses really make money, to building an architecture practice that lasts. From there, we unpack why he started a niche podcast in 2017 when almost nobody in architecture was openly talking about running a firm. The takeaway is clear: a focused audience can outperform a massive one, especially when your podcasting strategy is aligned with real business goals like clients, referrals, partnerships, coaching, and credibility.We also talk shop on the realities of audience engagement, the 50-episode sustainability threshold, and why podcasting can be the best networking tool available. Then we look ahead at the future of podcasting and YouTube, the tension between long-form storytelling and short-form clips, and why audio quality standards will keep rising as listeners get pickier.If you enjoy honest, actionable conversations about podcast growth, podcast monetization, and modern communication strategy, subscribe, share this with a friend, and leave a review so more creators can find it.Connect with LanceLinkedIn: https://www.linkedin.com/in/lance-cayko-1227031a/Website: https://f9productions.com/https://longmontcommunitygardens.org/Podcast: https://www.insidethefirmpodcast.com/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us Fan MailA lot of podcasters say they want growth, but what they really want is fast proof that they were right to start. That pressure can turn a show into a pitch, or worse, into a numbers game that drains the joy out of creating. Carl sits down with Barry Labov, two-time Ernst & Young Entrepreneur of the Year, brand strategist, speaker, and author of The Power of Differentiation, to talk about what actually builds a lasting podcast and a lasting business: purpose, patience, and trust.Barry shares the true origin of his entrepreneurial journey, including the moment he quit his job on principle and immediately faced the double hit of losing income and losing housing. From there, we unpack resilience during recession conditions, why entrepreneurship can feel isolating, and how having the right support system changes everything. If you’ve ever wondered whether you’re the only one struggling, this conversation gives you a grounded, honest kind of hope.We also get tactical about modern podcasting strategy and thought leadership marketing. Barry explains why podcasting is like being in a band: you create, test, refine, publish, and repeat, long before anyone “discovers” you. We talk about avoiding the “sell, sell, sell” tone, asking better questions instead of using static interview scripts, and repurposing content through newsletters, clips, and thoughtful one-to-one sharing. Then we tie it back to brand differentiation: discovering what’s already unique, naming it clearly, and winning hearts and minds before chasing market share.Subscribe, share this with a friend who’s building something, and leave a review with your biggest takeaway. What’s one thing about your work that you should never change?Connect with BarryLinkedIn:  https://www.linkedin.com/in/barry-labov-6965241/Website:  https://www.labov.com/https://barrylabov.blogspot.com/https://www.barrylabov.com/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us Fan MailYour podcast can be great and still disappear, and the reason usually isn’t your mic or your guest list. It’s trust, and trust is built through specialization, clarity, and consistent marketing that proves you’re worth a listener’s time.We’re joined by Nathan Yeung, founder of Find Your Audience, a Canadian B2B marketing leader with deep experience in SEO, performance digital media, and B2B SaaS growth. Nathan walks us through why people often confuse B2B vs B2C marketing, where they truly differ, and why the core marketing approach stays the same even when the tactics change. From brand signals to positioning, he explains how being spread too thin quietly kills credibility, and why audiences rely on mental shortcuts to decide whether you’re “for real”.Then we bring it straight back to podcast marketing and podcast promotion. Nathan shares what he sees podcasters skip most often: the post-recording workflow. Repurposing short form video, pulling strong hooks, and building a repeatable distribution system isn’t “extra”, it’s the bare minimum in a crowded space. We also get into where the industry may be headed next, including more in-person events, more community-led conversations, and a potential backlash as AI-generated podcasts become harder to spot.If you want a clearer podcast growth strategy, stronger audience targeting, and marketing that actually builds momentum, hit play. Subscribe, share the episode with a friend, and leave a review so more creators can find it.Connect with NathanLinkedIn: https: https://www.linkedin.com/in/yeungnathan/Website: https://findyouraudience.online/Instagram: https://www.instagram.com/fya.marketingbytesSupport the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72