
Breaking Barriers: Elevating Revenue and Gender Equality in Tech
Are you a female tech founder looking to take your business to new heights but finding it challenging to navigate the ever-evolving landscape of customer buying behaviors and revenue growth strategies?
Join host Zofia Morales on "STEM in Stilettos" as she sits down with Kristin Zhivago, the founder and president of Zhivago Partners and a revenue growth expert. In this enlightening conversation, they will explore the most efficient ways to increase revenue and discuss behaviors that make gender irrelevant in the workplace. Get ready to empower yourself with actionable insights and strategies to dominate the digital market.
Tune in to discover valuable tips and advice from Kristin Zhivago that you can apply to your own entrepreneurial journey, ultimately empowering you to thrive in the tech industry.
Key Takeaway: Listeners will gain practical insights and strategies to effectively boost revenue and overcome challenges as female tech founders in the digital market.
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Guest Bio:
Kristin Zhivago is the founder and president of Zhivago Partners, a revenue growth services company. She has spent decades as a "revenue coach," helping company owners and CEOs increase their sales by making it easier for customers to buy from them. She is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago is one of the leading experts on customer buying behaviors, having interviewed thousands of customers for hundreds of companies. She and her team help managers remove barriers to the sale and also take advantage of new opportunities, all of which are identified via a Revenue Growth Audit. Zhivago started her career, at the age of 17, as the first woman to sell machine-shop tools; that experience made her vow to learn everything she could about technology and marketing. She has been doing that ever since.
"Nothing matters more than the Mindset of your buyer when they set out to buy. It consists of their desires, concerns, and questions. Knowing exactly what these are and applying them will increase your revenue."
https://zhivagopartners.com/resources/mindset-driven-marketing/
Connect with Kristin Here:
Facebook: https://www.facebook.com/ZhivagoPartners/
X: https://x.com/KristinZhivago
LinkedIn: https://www.linkedin.com/in/kristinzhivago/
Opt-In: https://zhivagopartners63629.ac-page.com/email-sign-up-form
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Host Bio:
Zofia Morales, a former Fortune 100 data center manager turned leadership coach and business entrepreneur, brings a wealth of experience and strategic insight to her role as a transformational guide. With a background in science and business and a passion for empowering women, Zofia is dedicated to helping female tech founders and entrepreneurs break through barriers and achieve success on their own terms.
Connect with Zofia Here:
Youtube - https://www.youtube.com/@STEMinStilettos
LinkedIn - https://www.linkedin.com/in/zofiamorales/
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