The Main Event

With the World Cup in everyone's minds, we look at the amazing opportunity in Welsh football. From reacting to the 2016 Euros, to developing a complex diplomatic strategy.We explore:- The birth of a global brand- Unexpected celebrity ambassadors- The opportunity at handTo find out more about Wales in Canada and the team behind it, visit:wales.com/canada

As the Welsh Women's rugby team is hosted at a rookie rugby event with Team Canada, the kids of Halifax get to run drills with their heroes. We uncover why paying attention to the grass roots is vital and how the impact it can have should never be underestimated.We explore:- The community impact - The long term effect- Why this is a strength for WalesTo find out more about Wales in Canada and the team behind it, visit:wales.com/canada

As the Welsh Women's rugby team clashes against Team Canada in Halifax, we will move between the stands and VIP boxes, to uncover the diplomatic machine in operation. With a strong Welsh showing in the crowd and a bustling atmosphere, we learn about the opportunities around us. We explore:- The opportunities at major fixtures- How an expat community rallies around sport- How these events deepen important relationshipsTo find out more about Wales in Canada and the team behind it, visit:wales.com/canada

As the Welsh Women's rugby team lands in Canada for a test match, we follow the players as they become 'diplomats in tracksuits'. As they engage in a joint training session, we explore the diplomatic opportunities happening around them. We explore: - The benefit of players experiencing new cultures - The impact a team from 'away' can have locally - Why sports stars make great diplomats To find out more about Wales in Canada and the team behind it, visit: wales.com/canada

How can diplomats use sport in practice? In this episode we speak to Andrew Wagstaff, the Head of Canada in Wales. As someone on the ground fostering relationships and ties between two nations, he shares how Welsh sport helps him reach his goals.We discuss:- Why sport can open doors- How to measure soft power- Surprise connections that spark unexpected opportunityTo find out more about Wales in Canada and the team behind it, visit:wales.com/canada

What exactly do we mean by sports diplomacy? In this episode we speak to Gavin Price, co-author of the report ‘Towards a Welsh Sports Diplomacy Strategy’. He helps us understand the meaning, history and relevance of sports diplomacy. Setting out how Wales’ sporting assets could help the country develop and strengthen its relations with the rest of the world.We discuss:- Successful examples that had huge impacts- World leaders doing it their own way- How Wales is shaping its own strategyTo find out more about Wales in Canada and the team behind it, visit:wales.com/canada

As we’re all getting excited to get behind Wales as they’re about to enter the world’s biggest football tournament, we are pleased to release this very special podcast. Welcome to Soft Power Cymru, a show about Welsh sports diplomacy. In celebration of Wales in Canada where we are looking to deepen our existing relationships and grow new ones. This podcast series focuses on the power of sports diplomacy in Wales, the connection between Wales and Canada in sports and how Wales is punching above its weight in this world. To find out more about Wales in Canada and the team behind it, visit: wales.com/canada