The Pubcast with Jon Loomer podcast

Incremental Attribution Explained

9/10/2025

The Pubcast with Jon Loomer

0:00

6:35

Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.

More episodes from "The Pubcast with Jon Loomer"

Incremental Attribution Explained
9/10/2025
6:35
Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.
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Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what this actually means with Andromeda's launch and why you need to abandon the 6-ad limit mindset for something much bigger.
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