The Real Reason Amazon Spends $14 Billion on Advertising (ep307)

In this raw and unfiltered episode of Let's Talk Marketing with NDUB, Nathan breaks down the pressure of social media perfectionism and why the "illusion of success" might actually be hurting your business, your relationships, and your marketing. Nathan shares his message of how to "show up" by "Keeping Social Media Real." If you've ever felt the pressure to compete with everyone else's fake reality on your feed, this episode is for you.   Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.   Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/

Ever wonder how Amazon dominates almost every market it enters? It all comes down to a simple yet incredibly powerful strategy that Jeff Bezos used in early board meetings- the "Empty Chair." In Episode 311 of the Let's Talk Marketing Podcast, Nathan Webster (NDUB) breaks down the concept of the Empty Chair, which represents your ultimate target customer, and explains why leaving a seat open for your "Client Avatar" can completely revolutionize your decision-making and marketing psychology. If you're tired of shouting into the void and want your marketing to generate real leads and conversions, you need to understand exactly who you are talking to. Strategyzer: https://youtu.be/wlKP-BaC0jA?si=g32i9qps7yAsLwaB Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/

Is your SEO strategy stuck in the past? In this episode of Let's Talk Marketing with NDUB, Nathan sits down with Scott Shockney from Sydekar to demystify the evolving world of Search Engine Optimization (seo)and the rise of Generative Engine Optimization (GEO and AISEO). As we move through 2026, simply "ranking" isn't enough. You need to understand how AI is changing the way users find your brand and why authenticity is your greatest competitive advantage. Connect with Scott Shockney: https://sydekar.com/  Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/

In this video, we dive into effective marketing strategies for small business owners operating on a tight marketing budget. Learn how to cultivate a strong business mindset and discover practical business tips for success. We also touch upon principles from Robert Cialdini to help you understand customer psychology. Nathan dives into the psychology of the close, revealing why 70% of buying decisions are purely emotional. If you want to scale your business without breaking the bank, you need to understand how to leverage your smartphone to build trust, why the "Pratfall Effect" makes you more relatable, and how using a CRM separates the broke founders from scalable businesses. Plus, Nathan announces the upcoming launch of the DIY Marketing Kit! Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/

Does your personal brand feel like a disorganized mess? In this episode of Let's Talk Marketing with NDUB, Nathan breaks down why a CRM (Customer Relationship Management) is no longer "optional" for creators and entrepreneurs heading into 2026. If you want to scale your influence and actually own your audience data, you need to stop relying on spreadsheets and start automating your workflow. Reference:  #personalbranding #marketingstrategy #crm Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/

How does a global giant like Amazon justify spending $14 Billion on advertising? In this episode of Let's Talk Marketing with NDUB, I'm telling why they say "Content is King." More importantly, you can apply these same principles to grow your small business or personal brand. You're not stuck. https://youtu.be/alxUGK0Jxyg Marketing isn't just about spending money; it's about understanding customer lifetime value, brand positioning, and consistency. Whether you are a marketing consultant, a content creator, or a business owner, these insights will help you stop guessing and start growing. 13:10 - How Small Businesses Can Compete (the video I was referring to about my employer: https://youtu.be/LFSHBsCy7sc) Learn more about our YouTube Coaching program and email: https://ndubbrand.com/our-services/youtube-coaching. Resources American Express History and Origin: https://www.americanexpress.com/en-us/company/who-we-are/ Amazon top advertiser: https://adage.com/datacenter/aa-top-advertisers-marketing-spend-2025-overview JP Morgan Chase Bank states that approximately 9% of small businesses achieve $1 million or more in revenue, while approx 4% achieving this through self-employment: https://www.jpmorganchase.com/content/dam/jpmc/jpmorgan-chase-and-co/institute/pdf/1-million-annual-revenues-as-a-small-business-milestone.pdf Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/

"You need to stop being a nice guy." That was the wake-up call I got from CJ (CEO of  @etthehiphoppreacher ), and it changed everything. In this episode of Let's Talk Marketing, I share the 5 reasons why entrepreneurs are stuck in a death trap- and I just got out of mine. Trying to be "polished" and "nice" is actually a marketing trap that keeps you stuck in a small pond. If you've been copying someone else's business model—whether it's Eric Thomas, Grant Cardone, or Dean Graziosi—like I mentioned, STOP. In this episode, you have permission to stop. Please understand the importance of aligning your business with your actual lifestyle, and why you must move from an employee mindset to an entrepreneur mindset. Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/

In this LTM Podcast w/NDUB, Nathan breaks down the exact framework for creating 100 pieces of content in just 30 days without burning out. He gives 3 tips and a BONUS to build the skills needed to create content as a content creator, leading to significant personal growth. The mindset shifts and success habits that come with consistently creating content will ultimately foster discipline and motivation in your life and be a game-changer. Whether you're a small business owner or a solo creator, this strategy is designed to build your authority and keep your brand top-of-mind. Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/

In this podcast, I reflect on the significant personal growth I've experienced over the past year, largely due to my journey as a content creator on YouTube (and social media). It's truly amazing how much creating content changed my life, pushing me to embrace new challenges and opportunities. I discuss the impact of this journey and how it has contributed to my self-improvement and overall YouTube growth. Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/

EP 303 - Market evolution and AI impact on finance In this insightful conversation, we dive deep into the world of personal finance, emphasizing the crucial difference between being sold investments and actively engaging in how to invest. Learn why a proactive approach to your financial planning, guided by a trusted investment advisor, is far more beneficial than passively accepting what's offered. This discussion will reshape your perspective on wealth management and empower you to make informed decisions for your future. Chris Magaña | LinkedIn: https://www.linkedin.com/in/chrismagana/ Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/ Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.