Ep 262 - The Hidden Costs of Overlooking a Marketing Strategy

Nathan (NDub) invites childhood friend and entrepreneur Dan Whiteley to chat about building a profitable niche while sharing their childhood memories. Dan shares insights from his experience running A.L. Merryman Company, a specialized executive search firm in the construction industry, and discusses the impact of AI on the sector. He also covers the challenges of affordable housing and innovative construction solutions through the Community Roots Collaborative. Guest Name: Dan Whiteley Title: Executive Recruiter & President Business: A.L. Merryman (https://merrymanco.com) LinkedIn: https://www.linkedin.com/in/constructionrecruiting/

Nathan (aka, NDUB) invites Chris Magaña back on the show to discuss the steps to building wealth for beginners. Chris, the money nerd, talks on the importance of assessing one's current financial situation, understanding spending habits, and the significance of discipline in wealth building. He also touches on the need to embrace struggles and the evolving definition of wealth over time.  #wealthbuilding #financialliteracy #investmentstrategies #marketing #marketing #budgeting #financialgoals

Nathan interviews Mark Tishenko, founder of edgefi, discussing the critical intersection of cybersecurity and AI. Mark emphasizes the need for proactive measures against internal and external threats and the role of AI in shaping the future of cybersecurity. Cybersecurity is essential for protecting businesses from various threats, including phishing attacks, because most cybersecurity threats originate from within organizations, often due to human error. Guest Name: Mark Tishenko Title: Founder and CEO  Company: edgefi LinkedIn: https://www.linkedin.com/in/marktishenko/ Website: ‪https://edgefi.com/  

Nathan brings Mac Prichard back to discuss the evolving landscape of workplace culture, particularly in the context of remote work and AI. Mac emphasizes the need for clear communication of mission and values during recruitment and the significance of investing in management training to foster a healthy team culture. The conversation also touches on the challenges faced by startups in building teams and the impact of AI on job roles.   

Nathan Webster (aka, NDUB) invites Amanda Farley ( AIMClear's CMO ) to discuss the hidden costs of overlooking a marketing strategy. They cover the importance of brand authority, authenticity in marketing, and the role of social media algorithms. Amanda shares insights on humanizing content with AI, effective content distribution strategies, and the significance of building brand authority through genuine connections. The conversation emphasizes the need for marketers to focus on quality over quantity and to bring their true selves into their work.  

Nathan has Réland Logan back on they were all over the place discussing various topics ranging from community issues in Portland to marketing strategies. They delve into the impact of Prosper Portland on small businesses and the importance of understanding marketing tactics versus strategy. The conversation highlights the challenges of outreach and the frustrations of unsolicited sales pitches, culminating in a call for more meaningful connections in business.

Nathan invites Gene Slade to discuss the importance of effective sales strategies and the mindset needed to succeed in business. Gene shares his journey from working in the trades to becoming a successful sales trainer, emphasizing the significance of understanding customer needs and selling solutions rather than products. The conversation delves into the psychology of selling, the importance of communication, and the value of mentorship in achieving sales success. Gene also shares his transformative journey through mentorship, personal challenges, and the importance of reframing life's difficulties. He emphasizes the value of having mentors to compress learning time and build confidence, while also discussing how to find silver linings in setbacks. He highlights the significance of managing emotional baggage and the impact of personal growth on success.  Guest Name: Gene Slade Title: CEO Company: Lead Ninja System Website: ‪https://leadninjasystem.com/

Nathan invites Chris Magaña, a private wealth manager, to chat about the complexities of money. Chris wears many hats as a father (his favorite), husband, son, uncle, lawyer, investor, professor, author, financial management guru, and community leader, and many, many more, which is why Nathan wanted him on the show. Chris shares the impact of AI on the financial industry to using artificial intelligence on a daily basis, the state of college, the cultural stigmas surrounding money conversations, and how to build wealth beyond financial literacy. Enjoy him drop those diamonds on Let's Talk Marketing! Subscribe to our YouTube Channel  Guest Name: Chris Magaña Title: Private Wealth Manager Company: IMS Capital Website: ‪https://imscapital.com/ LinkedIn: https://www.linkedin.com/in/chrismagana/

In this episode of Let's Talk Marketing with NDUB, Luke Wagener sits down with Armando Franca, a former soccer player turned entrepreneur, to talk about his powerful journey from Brazil to the United States. They explore how Armando balanced education and competitive soccer, and how his passion led to the launch of of his own organization and business which is focused on coaching young athletes and empowering the next generation through personal growth and discipline. Armando shares valuable insights on the role of content creation, social media, and smart partnerships in building a sustainable business. From branding and marketing to consistency and community engagement, this conversation is full of practical advice for anyone interested in entrepreneurship, sports, or personal development.  Guest Name: Armando Title: Founder Company: FC Game Changer Social: https://www.youtube.com/@fcgamechanger    Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with intern Luke Wagener to explore the powerful intersection of entrepreneurship and education. Luke opens up about his journey from Germany to the U.S. He shares how his college experience helped shape his drive for personal growth and his long-term entrepreneurial ambitions. The conversation dives deep into the value of business plans, the real-life challenges of being an international student, and how building confidence, embracing mentorship, and actively networking have been crucial to Luke's success. Nathan and Luke also discuss how storytelling plays a key role in effective marketing and brand building. Guest Name: Luke Wagener  Title: Marketing Consultant LinkedIn: www.linkedin.com/in/luke-wagener-4891751b7   Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/