Brand Positioning Made Easy

This is a live client workshop where we solve real problems, with real businesses, in 60 minutes or less.In this episode, we work with MediaXchange - a television & entertainment education leader - to help them reinvent their brand after more than 30 years in the industry. Guests: Katrina Wood and Przemek Wojs of MediaXchangeHost: Kaine LevyAbout Kaine's journey from heavy metal drummer to entrepreneur.Fractional CMO ServicesMarketing Consultancy ServicesCompany: Ventur Agency

Simon Sinek said we should Start With Why. Let's find out if that's really true...By the end of this episode, you'll know all about brand purpose, what it is, and how to use it to build your brand.Host: Kaine LevyAbout Kaine's journey from heavy metal drummer to entrepreneur.Fractional CMO ServicesMarketing Consultancy ServicesCompany: Ventur Agency

If more B2B businesses understood the power of branding, they'd be making a LOT more sales. Fortunately for you, they don't, so there's a lot of gaps in the market for you to take advantage of.By the end of this episode you'll know the difference between a business and a brand, and how you can use branding to make more B2B sales.Host: Kaine LevyAbout Kaine's journey from heavy metal drummer to entrepreneur.Fractional CMO ServicesMarketing Consultancy ServicesCompany: Ventur Agency

Today we're going to find out if you're stuck in the dreaded brand echo chamber... The bottomless pit that causes lack of innovation, stagnated growth, and a short lifespan for your brand. Hint: the answer is probably yes. By the end of this episode you'll know what the brand echo chamber is, how it could be destroying your brand, and what you can do to fix it.Host: Kaine LevyAbout Kaine's journey from heavy metal drummer to entrepreneur.Fractional CMO ServicesMarketing Consultancy ServicesCompany: Ventur Agency

"Hoover", "Jeep", "Chapstick", "Biro" - these aren't product names, they're brand names. How have these brands managed to stick in our minds so well that we use their name instead of the actual item we're referring to? The answer is positioning.By the end of this episode you'll know exactly how to craft a unique positioning strategy for your business that customers remember you for.Host: Kaine LevyAbout Kaine's journey from heavy metal drummer to entrepreneur.Fractional CMO ServicesMarketing Consultancy ServicesCompany: Ventur Agency

In this episode I’ll be sharing with you the five essential elements that every brand video needs in order to captivate consumer’s attention, build hype around your brand, and encourage buying decisions.Host: Kaine LevyAbout Kaine's journey from heavy metal drummer to entrepreneur.Fractional CMO ServicesMarketing Consultancy ServicesCompany: Ventur Agency

In this episode we’re going to be answering one of the burning questions when it comes to branding and growth, and that is: “How do I know if it’s the right time to rebrand?”Host: Kaine LevyAbout Kaine's journey from heavy metal drummer to entrepreneur.Fractional CMO ServicesMarketing Consultancy ServicesCompany: Ventur Agency

In this episode you’re going to learn some of the things you’re probably getting wrong within your marketing strategy that’s affecting your lead generation and sales.Host: Kaine LevyAbout Kaine's journey from heavy metal drummer to entrepreneur.Fractional CMO ServicesMarketing Consultancy ServicesCompany: Ventur Agency

Finding gaps in your industry is the key to achieving long-term success in any business, and the way you do this is through market research. In this episode, you’re going to learn the 3 main ways to uncover gaps in the market so that you stop the guesswork and gain a strong edge over your competitors.Host: Kaine LevyAbout Kaine's journey from heavy metal drummer to entrepreneur.Fractional CMO ServicesMarketing Consultancy ServicesCompany: Ventur Agency