Why attribution matters

In this episode Charlotte and Sam spoke to Richard Moore and got a LinkedIn masterclass...why you must have an effect on the audience so you don`t shop around, how engaging 1 on 1 wins deals and that interaction makes the difference NOT the alogrithm. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Charlotte and Rob talk to Jesse Oulette on how to avoid your cold emails going to spam, but also why cold emails may completely die out in 2023! Also Jesse shares his views on how you need to do less with people and more with tech... build systems! Hosted on Acast. See acast.com/privacy for more information.

In this episode, Charlotte and Sam talk to Evan Patterson on why an ethical mindset and diversity at all levels is crucial in business. How everyone needs to stop be loyal to a company and why you need to be loyal to people, ethics and morals to succeed. Hosted on Acast. See acast.com/privacy for more information.

Charlotte and Rob talk to Mattia Schaper, a young entrepeneur who went from SDR at Salesloft to setting up her own company at a young age. She discusses how she saw an opportunity, took the plunge and although faced many challenges, how building a huge following ensures she has a constant stream of business Hosted on Acast. See acast.com/privacy for more information.

In this episode Charlotte and Rob talk to Rob Boston on what makes for a raving personal brand and tells us one thing that is the secret sauce when creating great content. Also how you can go from an average seller to one that produces viral content and that you need to be confident in posting bad content, then you`ll get confident posting good content! Hosted on Acast. See acast.com/privacy for more information.

In this episode Charlotte and Sam talk to Leslie Venetz on how she made the transition from sales to successful business owner and what she would have loved to have known when she began. How everyone needs to move away from seller centric and go to a buyer centric mentality in sales and marketing, which tasks you need to be automating (and not all of them!), and is this the return of.... THE FAX MACHINE?! Hosted on Acast. See acast.com/privacy for more information.

In this episode Sam and Charlotte talk to Salman Mihuddin on why you need to be multi-threading and getting more stakeholders involved, and how having conviction in what you sell in crucial. Also, how he wished he knew this one thing that would have accelerated his sales career growth by 2/3x, and that you need to speak the same language as your prospect, don't use your own business jargon! Hosted on Acast. See acast.com/privacy for more information.

In this episode, Charlotte and Rob talk to Ricky Pearl on how the SDR role should fall under the marketing department and how you need to be original with your approach to LinkedIn - not the same old crap everyone else posts. Also, his thoughts on why 30-40% of junior sales roles won't exist in the future! Hosted on Acast. See acast.com/privacy for more information.

In this episode, Charlotte and Rob talk to Amelia Taylor on why attribution and social attribution matter so much in sales and marketing and how you need to be documenting everything! Also a plea to TALK TO THE OTHER SIDE - someone in sales if you're in marketing and vice versa, collaborate and join communications efforts...stop fighting. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Charlotte talks to Junior Lartey on how you shouldn't let one horrific cold call put you off (even if they tell you to f*** off!) and the importance of staying humbled and focused. Also, how you need to give yourself permission to engage with end users and stakeholders outside of the decision makers, and the lessons he learnt from selling religion. Hosted on Acast. See acast.com/privacy for more information.