From Beauty Exec to Founder: Amy Liu on Tower 28’s Global Success

Recorded live at Soho Farmhouse, this special episode of The Silly Little Girls Club dives into a topic so many women quietly struggle with — hair loss.Host Samantha Cusick sits down with Laura Tudor, co-founder of CENTRED, and Sofia Baig, a brilliant trichologist and true scalp expert, for an honest, raw and deeply reassuring conversation about what really causes hair loss, how to recognise the signs, and what actually helps.Together, they break down:✨ The most common causes of hair loss — stress, hormones, postpartum changes, deficiencies and more💭 Why your mental health and your hair health are more connected than you think💆‍♀️ How to build a simple but effective scalp-care routine🩺 Which treatments and tests are worth exploring (microneedling, red light, nutrition)💖 The emotional side of hair loss — and why talking about it mattersIt’s educational, comforting and full of genuinely helpful takeaways — the kind of conversation women deserve to hear more often.✨ Connect with our guests:Laura Tudor – Instagram: @lauratudor_ | CENTRED: www.wearecentred.comSofia Baig – Instagram: @sofiabaig__🎧 Don’t forget to follow, rate and share The Silly Little Girls Club

What does it really take to turn a home salon into a global beauty empire? This week on The Silly Little Girls Club, Samantha sits down with Kim Haberley — the fearless Australian entrepreneur and creative mind behind Boho Blonde, Ape Label, and Filtered Beauty.From mixing colour in her garage to creating one of the most recognisable salon brands in the world, Kim’s story is a masterclass in resilience, reinvention and refusing to play small.In this episode, Kim opens up about:How she built Boho Blonde and Ape Label from scratchThe fearless decisions (and failures) that shaped her successWhat it’s really like to scale from one chair to global distributionWhy women in business need to stop apologising for ambitionAnd how she keeps it real in a world that often rewards perfection over progressThis one’s raw, unfiltered and full of that “if she can do it, so can I” energy.✨ Connect with Kim:Instagram: @iambohoblondeApe Label: @ape.thelabelFiltered Beauty: @filtered__beauty🎧 Don’t forget to follow, rate and share The Silly Little Girls Club to keep our girl-powered community growing!💄 Season 3 of The Silly Little Girls Club is proudly brought to you by @sephorauk — the ultimate beauty playground.

What does it take to go from freelance writer to leading the beauty desk at one of the world’s most iconic magazines? This week on The Silly Little Girls Club, Samantha sits down with Keeks Reid, Beauty Director at Cosmopolitan UK, to find out.Keeks has built a career on storytelling, representation and celebrating beauty in all its forms. In this conversation, she opens up about her journey into beauty journalism, what it’s really like behind the scenes at Cosmo, and why diversity and authenticity are at the heart of everything she creates.In this episode, Keeks shares:How she navigated her career from freelance writer to Beauty DirectorThe importance of representation and diversity in beauty mediaWhy authenticity matters in content creation and brand storytellingThe future of beauty trends and how social media shapes themHer advice for breaking into beauty journalism todayWhether you’re a beauty lover, aspiring journalist or someone curious about the media industry, Keeks’ story is full of lessons, honesty and inspiration.✨ Connect with Keeks:Instagram: @keeksreidRead more at Cosmopolitan UK🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Don’t forget to listen, follow, rate and share this episode to support the girl-powered community.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by @sephorauk— the ultimate beauty playground.

✍️ Episode DescriptionWhat happens when you leave behind a busy London life to chase a dream in the South of France? For Jeany Cronk, it meant starting over with her family and creating Maison Mirabeau, one of Provence’s most celebrated rosé wine brands.In this week’s The Silly Little Girls Club, Samantha sits down with Jeany to talk about the leap from corporate life to vineyards, the grit it took to build a global brand, and the creativity that fuels her work every day.In this episode, Jeany shares:How Maison Mirabeau was born out of courage, vision and resilienceWhat it takes to start over in a new country with kids in towThe highs and lows of building a business with your partnerWhy sustainability and community sit at the heart of Maison MirabeauHer advice for anyone dreaming of a braver, freer lifeWhether you’re a wine lover, a budding entrepreneur or someone craving inspiration to make a bold change, Jeany’s story is proof that reinvention is always possible.✨ Connect with Maison Mirabeau:Instagram: @maisonmirabeauWebsite: maisonmirabeau.com🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Don’t forget to listen, follow, rate and share to keep the girl-powered community growing.💄 Season 3 of The Silly Little Girls Club is proudly supported by @sephorauk— your ultimate beauty playground.

What happens when two beauty insiders get tired of skincare that’s either too expensive or just doesn’t work? They create their own solution.This week on The Silly Little Girls Club, Samantha sits down with Alisa Metzger and Jen Shane, the powerhouse duo behind InnBeauty Project — the cult skincare brand changing the game with affordable, clinically proven products that deliver results without compromise.From literally packing their own boxes in the early days to now sitting proudly on Sephora shelves worldwide, Alisa and Jen share the real founder story:How they built InnBeauty Project to make high-performance skincare accessible for everyoneWhy innovation and clinical results matter just as much as clean ingredientsThe grit it took to survive launching during a global pandemicWhat it’s really like co-founding a brand with your best friendWhy longevity, community and integrity drive every decision they makeThis episode is about entrepreneurship, inclusivity, and proving that you don’t need to choose between efficacy and accessibility in beauty.✨ Connect with InnBeauty Project:Instagram: @innbeautyprojectWebsite: innbeautyproject.com🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Don’t forget to listen, follow, rate and share this episode to keep the girl-powered community growing.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by @sephorauk — your ultimate beauty playground.

This week on The Silly Little Girls Club, Samantha welcomes Eshita Kabra-Davies, founder of By Rotation, the world’s first social fashion rental app and a global movement for sustainable style.What began as a honeymoon wardrobe dilemma turned into a fashion-tech platform transforming consumption and empowering women to monetise their wardrobes. Today, By Rotation is a community-driven app with 85% retention, global expansion to the US and UAE, and a mission to make sustainable fashion mainstream.In this episode, Eshita shares:How she built By Rotation from side hustle to venture-backed startupTackling fast fashion through circular consumptionBootstrapping, fundraising and fighting the female founder funding gapBuilding a global fashion rental community and social networkProfit with purpose: scaling while staying true to sustainability✨ Connect with Eshita + By Rotation:Instagram: @arentyoueshitaBy Rotation: byrotation.comInstagram: @byrotationofficial🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Don’t forget to listen, subscribe, rate and share this inspiring episode.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by Sephora— discover inclusive beauty, your way.

This week on The Silly Little Girls Club, Samantha chats with Karrie Fitz, founder of Kit Studios, PR powerhouse, mentor and champion of the hairdressing industry.Karrie started as a hairdresser in Ireland before moving to London, working at L’Oréal, and eventually launching Kit Studios — an agency that represents and elevates the top 5% of talent with a strict “no ego” policy. More than a business, Kit has become a movement to change how hairdressing is valued and represented.In this candid conversation, Karrie shares:Her journey from salon floor to founder of Kit StudiosWhy hairdressers are overlooked — and how she’s changing the narrativeThe role of mentorship, honesty and tough conversations in leadershipBalancing female founder life with motherhoodSaying no to toxic clients and focusing on community over competition✨ Connect with Karrie + Kit Studios:Instagram: @karriefitzKit Studios: kitstudios.coInstagram: @kitstudiosSubstack: @kitstudios🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Listen, follow, rate and share to help us keep championing female founders and creatives.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by Sephora, where beauty belongs to everyone.

This week on The Silly Little Girls Club, host Samantha Cusick speaks with Nikki Lilly, BAFTA-winning presenter, Junior Bake Off champion, author, YouTuber and fearless advocate for people with facial differences.At just 20, Nikki has built a global platform for representation and face equality. In this powerful conversation, she shares her journey of growing up with AVM, navigating nearly 100 operations, using makeup and YouTube to reclaim confidence, and speaking at the United Nations to demand change.We cover:Life with a facial difference and the reality of AVMFinding confidence and community online through YouTubeWhy representation, allyship and advocacy really matterMakeup as empowerment, therapy and rebellionFrom Bake Off to the UN: the power of showing up✨ Connect with Nikki:Instagram: @nikkililly_YouTube: Nikki Lilly OfficialFace Equality International: Website🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Don’t forget to listen, follow, rate and share to keep building our community.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by Sephora, the ultimate beauty playground.

Welcome to Season 3 of The Silly Little Girls Club 🚀This week on The Silly Little Girls Club, Samantha sits down with Amy Liu, founder of Tower 28 Beauty, the cult clean beauty brand built for sensitive skin.After years in the beauty industry — and struggling with chronic eczema — Amy created Tower 28 to prove that sensitive skin deserves fun, inclusive and high-performance products. Her brand is now a Sephora bestseller and one of the most talked-about names in clean beauty.In this inspiring episode, Amy opens up about:✨Building Tower 28 from personal struggles with eczema✨Why “It’s Okay to Be Sensitive” became a movement✨Saying no to fear-driven decisions and protecting brand values✨Inclusivity, affordability and accessibility in beauty✨Scaling from startup to global Sephora brand🔗 Connect with Amy + Tower 28:Instagram: @amyliu_t28Tower 28: tower28beauty.comInstagram: @tower28beauty🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Subscribe, rate and share to keep our girl-powered conversations growing.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by SephoraUK — your ultimate destination for exclusive beauty brands.

Welcome to one of our most unhinged but healing episodes of Out of Office yet — the wellness edition no one asked for but everyone absolutely needed.In this episode, Samantha and Hollie head to ARC, the next-gen wellness space founded by Silly Little Girls Club guest Alanna Kit. The goal? Try contrast therapy, slow down, and finally relax. The result? Ice bath meltdowns, towel-wafting revelations, and a whole lot of swimsuit-induced chaos.🎧 Expect:🧖‍♀️ Samantha’s first (and possibly last) ice bath🍑 Hollie’s nudist spa horror story from Austria🧼 Swimsuit regrets, sauna etiquette & beaver panic🧠 Real talk on burnout, slowing down, and why it’s so hard to rest🕯️ A very serious discussion about towel wafting🍕 Pinot, pizza and the most unserious spa day everThis one is chaotic, cozy, and kind of profound in the most Out of Office way possible.💻 Learn more about ARC: www.arc-community.com📸 Follow ARC on Instagram: @arccommunity_Proudly sponsored by @RedkenPro — because you might be unwell, but your hair doesn’t have to be 💇‍♀️✨⏱️ Chapters:00:00 – Welcome to Arc (and yes, we’re in swimsuits)02:00 – Why Samantha really needs this wellness day04:30 – The plan: sauna, towel-wafting, ice bath06:00 – Beavers out: swimsuit panic + spa anxiety08:00 – Hollie’s naked Austrian spa story (brace yourself)10:00 – April Fools gone wrong: the topless shoot that never was13:00 – Sauna chaos + Samantha renames David Lloyd15:00 – Gross gym plunge pools & Redken hair refresh needed18:00 – Ice bath nerves, filming panic & the power of showing off20:00 – Final thoughts, healing moments & pizza revelations22:00 – Tell us where to take the next OOO adventure