The Broad Match Show: AI Implementation & Business Automation

 📅 July 2025 | ⏱️ 58:04 | 🎙️ Danny McMillan & Adam "Heist" Runquist Deep dive into AI's real-world impact on Amazon businesses, from automation workflows to strategic implementation. Danny shares his latest Claude projects and business transformation, while Adam discusses his post-Seller Sessions Live AI journey and Austin relocation. 2. CHAPTER MARKERS (Libsyn Chapters Table) Timestamp Chapter Name Description 00:00 Introduction Welcome back and format updates 00:35 Adam's Austin Move New base, routine establishment 01:07 AI Awakening Seller Sessions Live impact on AI adoption 03:07 Danny's AI Evolution Claude implementation across 18 projects 05:27 N8N Integration Automated workflow creation and handoffs 16:59 AI for Amazon Sellers Practical applications and mindset shifts 23:13 Future of Work Productivity vs hours worked philosophy 29:54 Energy Management Working on what energizes vs drains 33:30 Agentic Browsing Beyond Manis to GenSpark integration 35:43 Customer vs Agent Journey Shopping behavior transformation 39:28 Mass AI Adoption Timeline and accessibility barriers 45:47 Investment Mindset Stop cutting corners on business tools 50:48 Time as Resource Attention management over cost cutting 52:32 Health Update Danny's ferritin levels and AI health tracking 57:35 Wrap Up Next episodes preview   Episode Overview In this July 2025 Broad Match episode, Danny McMillan and Adam "Heist" Runquist explore the practical realities of AI implementation in Amazon businesses. Fresh from Adam's Austin relocation and six weeks post-Seller Sessions Live, both hosts share candid insights about their AI transformation journeys. Key Discussion Points AI Business Integration Reality Check Danny emphasizes moving beyond prompt engineering to practical AI deployment. His current focus spans 18 projects with Claude integration, from automated meeting transcription workflows to engineering handoff documentation. The conversation highlights the shift from AI as a "cute toy" to systematic business implementation. Workflow Automation at Scale The discussion covers Danny's comprehensive automation setup, including Notion integration with GenSpark through MCP (Model Context Protocol), automated project management from Riverside.fm recordings, and quality gates to prevent token burn on complex builds. Adam shares his systematic approach to deconstructing his Amazon business through an AI lens. The Future of Work Philosophy Both hosts challenge traditional productivity metrics, advocating for energy-based work allocation over hours-worked mentality. Danny's ADHD-optimized approach focuses on hyper-focus periods (4am-9am) while automating administrative overhead. The conversation explores how AI enables focusing on creative, high-leverage activities while eliminating tedious minutiae. Strategic Implementation for Amazon Sellers Key recommendations include building AI solutions for real business problems (inventory management, accounting reconciliation, product research), investing properly in AI tools rather than cutting corners on $20/month subscriptions, and leveraging domain knowledge while automating repetitive tasks. Bottom Line Insights ⚡ Stop treating AI like a curiosity - Deploy it systematically to solve actual business problems 🔄 Time and attention are your most valuable resources - Automate the bullshit, focus on what energizes you 🧠 The shift from customer journey to agentic journey - Optimize for AI-driven shopping behaviors ⚙️ Quality gates prevent expensive mistakes - Build safeguards into AI workflows to manage token usage Major Trends Discussed Agentic Browser Evolution: The move from Manis to GenSpark represents the next phase of AI-browser integration, enabling direct software manipulation rather than just information retrieval. Mass AI Adoption Timeline: While technologists and early adopters drive current implementation, mass adoption will likely come through enterprise-level integration rather than individual prompt engineering. Investment Psychology Shift: Amazon sellers need to overcome penny-wise, pound-foolish mentality around AI tools while spending significantly on PPC. Implementation Recommendations Start with pain points: Identify the most tedious aspects of your business Build quality gates: Prevent token waste and conversation bandwidth issues Document everything: Create handoff systems for team collaboration Focus on domain knowledge: Use AI to enhance human expertise, not replace it Invest properly: Don't trip over dollars to save pennies on AI subscriptions Technical Highlights Danny's current tech stack includes Claude for artifact generation, N8N for workflow automation, Notion for project management, GenSpark for agentic browsing, and Playwright for browser automation. His approach emphasizes creating front-end applications from Claude artifacts to enable better engineering handoffs. Next Episodes Preview Main Image Monthly: Product listing optimization with expert panel The Blueprint: AI ranking and patent analysis with Andrew Bell and Oana Padurariu Go With The Flow: Automation demonstrations with Ritu Java 🔧 AI Tools & Platforms: Claude (Anthropic): Advanced AI assistant for business automation N8N: Workflow automation platform GenSpark: Agentic browser with MCP integration Notion: Project management and documentation Playwright: Browser automation via MCP 🎯 Business Strategy: Product Pipeline: AI-driven product research automation Workflow Optimization: Eliminating tedious business tasks Team Management: ADHD-friendly project structures 🔗 Guest Links: Adam "Heist" Runquist: https://www.linkedin.com/in/adamrunquist/ 📖 Seller Sessions Resources: YouTube: https://www.youtube.com/sellersessions Website: https://sellersessions.com/ Seller Sessions Live 2026: https://sellersessions.com/sp/seller-sessions-live-2026/ Produced by Danny McMillan for CURV Tools | A Seller Sessions Production | © 2025

Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak   📅 June 30 20252024 | ⏱️ 38 min | 🎙️ Adam Heist & Andri Sadlak   Discover the exact 5-step system that doubled a seller's click-through rate and generated $19,000 in additional monthly revenue with just one main image change. Andri Sadlak breaks down the complete conversion optimization playbook.   🎙️ Host: Adam "Heist" Runquist - Amazon Seller & Broad Match Co-Host   🎯 Guest: Andri Sadlak - Product Opinion Founder & Conversion Expert | https://www.linkedin.com/in/sadlak/     Episode Summary   In this special Seller Sessions episode, Adam Heist sits down with Andri Sadlak, founder of Product Opinion and expert from the Main Image Monthly show, to dive deep into conversion optimization strategies that are defining success on Amazon in 2024.   Fresh from Seller Sessions Live in London, Andri shares the complete 5-step main image testing system that helped a knee pillow seller double their click-through rate from 7% to 14% and generate an additional $19,000 in monthly revenue with a single image change - delivering a 4,286% ROI on a $447 investment.   The conversation explores why consistency in conversion optimization has become the key differentiator as Amazon becomes increasingly competitive with institutional investors and major brands. Andri breaks down the critical shift from one-time optimization to systematic, ongoing testing processes that keep sellers ahead of rapidly evolving competition.   Key Discussion Points:   🔄 The New Amazon Reality   Amazon has evolved from a platform where "almost anyone could pull it off" to requiring sophisticated, consistent optimization strategies. Success now demands mastering both Amazon's internal algorithm and external traffic generation.   ⚡ The 5-Step Testing Framework   Video shop-along simulation for qualitative insights   Search simulation baseline measurement   Concept development and A/B testing   New concept search simulation   Amazon marketplace implementation   🧠 Real-World Case Study Results   The knee pillow case study demonstrates how systematic research uncovered customer priorities (washable covers, orthopedic approval, doctor development) that informed design decisions leading to measurable revenue increases.   ⚙️ Implementation Strategies   From working with professional creative directors to leveraging AI tools and budget-friendly Canva alternatives, Andri provides practical pathways for sellers at different investment levels.   Chapter Markers       Time     Chapter     Description     00:00   Introduction   Episode overview and guest introduction     01:15   London Life & Seller Sessions Live   Andri's move to London and event format evolution     04:03   Workshop Format Innovation   New practical approach vs traditional presentations     09:12   Amazon's Future Landscape   Institutional competition and conversion consistency     11:07   External Traffic Strategy   Diversification beyond Amazon algorithm     14:00   Conversion Optimization Reality   Why consistency beats one-time optimization     16:21   5-Step Testing Framework   Complete main image optimization system     17:14   Qualitative vs Quantitative Research   Video shop-along and search simulation methods     19:13   Real Case Study: Knee Pillow   Step-by-step walkthrough of actual results     25:11   Dramatic Results Reveal   7% to 14% CTR improvement, $19K revenue increase     29:21   Creative Execution Challenges   Working with designers and AI tools     32:42   Budget-Friendly Solutions   Canva alternatives and variation tools     35:00   ROI Perspective   Investment mindset vs cost mindset     37:14   Wrap-up & Future Collaboration   Final thoughts and upcoming projects             Resources & Links   🔧 Tools & Platforms:     Product Opinion: Main image testing and conversion optimization platform       Product Opinion Variations: Free AI-powered image creation tool (currently in beta)       Amazon Manage Your Experiments: Built-in A/B testing platform       Canva: Accessible design tool for basic image optimization     🔗 Guest Links:     Andri Sadlak: https://www.linkedin.com/in/sadlak/     📖 Seller Sessions Resources:     YouTube: https://www.youtube.com/sellersessions       Website: https://sellersessions.com/       Seller Sessions Live 2026: https://sellersessions.com/sp/seller-sessions-live-2026/

Go With The Flow #1: Mastering N8N Automation with Visual Workflows 📅 June 25, 2025 | ⏱️ 40 minutes | 🎙️ Danny McMillan & Dorian Gorski Live automation showcase featuring real-time N8N workflow building, Replit app development, and practical implementation strategies for Amazon sellers looking to streamline their operations through visual automation tools. 🎙️ Host: Danny McMillan - Founder Seller Sessions, Co-founder Databrill, Amazon ranking specialist 🎯 Guest: Dorian Gorski - Main image specialist, CEO Keplo.com, N8N automation expert | LinkedIn 📋 Episode Summary In this inaugural episode of "Go With The Flow," Danny McMillan welcomes Dorian Gorski for an in-depth exploration of N8N automation workflows and no-code app development. Dorian shares his rapid journey from N8N newcomer to advanced workflow builder, demonstrating how Amazon sellers can automate complex processes without extensive coding knowledge. The conversation showcases real-time workflow building, from simple email automation to sophisticated Amazon data scraping and analysis systems. Dorian demonstrates his approach to combining N8N's visual workflow system with Replit's AI-powered app development, creating full-stack applications that handle everything from image transformation to review analysis. Danny introduces his custom flow builder tool, designed to bridge the gap between technical implementation and business requirements. The discussion emphasizes the importance of planning and visual thinking in automation projects, showing how sellers can move from manual processes to scalable automated systems. Key highlights include live demonstrations of image processing workflows, multi-platform content distribution systems, and the critical role of understanding your data transformation needs before building. Both hosts stress the value of starting simple, learning core concepts, and gradually building complexity while maintaining clear documentation for team handoffs. ⚡ Key Takeaways • Start Simple Strategy: Begin with basic workflows like email sending and data processing to build confidence before tackling complex automations • Visual Planning First: Map out your automation process visually before building - understand data flow from input to output to avoid costly rebuilds • N8N + Replit Power Combo: Combine N8N's workflow logic with Replit's front-end capabilities to create full-stack applications without deep coding knowledge • AI-Assisted Debugging: Use Claude to troubleshoot N8N workflows by uploading JSON files and getting specific guidance on connection issues and node optimization • Token Management Critical: Monitor conversation limits in AI tools - complex builds can consume significant resources, plan accordingly with modular approaches • Documentation Drives Success: Create clear handoff documents and visual workflows to enable team collaboration and reduce dependency on individual knowledge • Business Process Understanding: Focus on understanding what you want to automate rather than getting lost in technical complexity - the process clarity determines automation success 🎬 Chapter Markers Time Chapter Description 00:00 Introduction to Automation Danny introduces new show format and welcomes Dorian 01:17 Dorian's N8N Journey How Dorian mastered N8N workflows in just one month 04:03 Building Simple Workflows Live demonstration of basic image processing automation 08:40 N8N + Replit Integration Combining workflow logic with front-end app development 10:58 Understanding Automation Processes The importance of planning before building workflows 12:51 Visual Workflow Creation Danny's flow builder tool for non-technical planning 20:13 Multi-Platform Content Pipeline Expanding from podcast transcripts to social media content 31:15 Planning and Organization Structured approach to automation project management 34:50 Design Systems Implementation Building consistent interfaces and handoff documentation 38:00 Learning and Implementation Best practices for getting started with automation tools 🛠️ Resources Mentioned 🔧 Automation Tools & Platforms N8N: Visual workflow automation platform | n8n.io Replit: AI-powered coding platform for app development | replit.com Claude: AI assistant for debugging and workflow optimization | claude.ai Make.com: Alternative automation platform mentioned Zapier: Workflow automation alternative 📚 Development Resources N8N Documentation: Comprehensive guides and node references N8N Chat: Built-in AI assistant for workflow suggestions Upwork: Platform for hiring developers for automation projects 🔗 Guest Links Dorian Gorski LinkedIn: linkedin.com/in/dorian-gorski-14503280 Keplo.com: Dorian's main image optimization company AI Club for Amazon: Dorian's community for automation questions 📖 Seller Sessions Resources CURV Design System: Danny's tool design framework mentioned Flow Builder Tool: Danny's visual workflow planning system Engineering Handoff Templates: Project documentation systems 🎯 Technical Insights N8N Best Practices Demonstrated Node Connection Logic: Understanding data flow between workflow components Error Handling: Using gates and validation to prevent workflow failures JSON Export/Import: Sharing workflows and debugging with AI assistance Modular Building: Starting with core functionality before adding features Integration Strategies API Connections: Linking N8N workflows to external services File Processing: Handling uploads and data transformation Multi-Platform Distribution: Automating content across social channels Quality Gates: Implementing checks to prevent expensive rebuilds Development Workflow Process Mapping: Visual planning before technical implementation Prototype Building: Start with simple, working versions Iterative Development: Add complexity gradually with testing Documentation: Create handoff materials for team collaboration Deployment: Move from development to production environments 🚀 Stay Connected 📺 Subscribe: YouTube: Seller Sessions 🌐 Website: Seller Sessions 📚 Resources: Rufus The Blueprint The Cold Reality of The Honeymoon Period Seller Sessions Live 2026 🎙️ Upcoming Shows: Next Tuesday 4PM UK: Broad Match with Danny McMillan & Adam "Heist" Runquist Weekly Schedule: Go With The Flow → Broad Match → Main Image Monthly → Blueprint Join thousands of Amazon sellers getting cutting-edge strategies, tools, and insights delivered weekly. No fluff, just actionable intelligence. 📝 Episode Transcript Full transcript available on request for accessibility and detailed reference. Keywords: N8N automation, workflow building, Replit development, Amazon seller tools, visual automation, no-code development, process optimization, AI-assisted debugging, workflow planning, automation strategy

Broadmatch Show : Danny & Adam Heist (Co-hosts, chatting all things Amazon, life and more) Introduction Danny and Adam kick off this episode with their trademark blend of insight and banter, diving straight into a debrief of Seller Sessions Live—fresh off Adam’s vacation and Danny’s latest operational tweaks. Experimenting with Event Format Adam admits, “This could either be a fucking disaster or it could be spectacular,” highlighting the risk and reward of shifting from high-profile headliners to talent-first sessions . Danny reflects on the pressure of selling out and the mental toll of running recurring events, emphasizing the need for iterative innovation . Streamlining Operations & Costs By simplifying ticket tiers and venues, Danny reports 70% cost savings, enabling a single-ticket, single-venue model with one discount code . A new AI-powered accounting workflow processes invoices through a self-learning system, eliminating 100+ hours of manual bookkeeping each month . Embracing AI & Tool Selection Adam stresses the importance of picking a lane: “Claude is my G Suite,” urging listeners to commit to a platform and execute . Danny counsels, “It always starts with the right question,” framing AI adoption as a way to move the needle rather than chase every shiny object . Community & Connection Reflecting on event ROI, Adam observes, “It’s lonely behind these laptops… events feed your soul,” underscoring the social value of in-person gatherings . Summary / Round Up This episode shines a light on the courage to experiment with event formats, leveraging AI for operational efficiency, and prioritizing community. Danny and Adam’s candid exchange offers actionable strategies for anyone organizing events or integrating new technologies into their business.

The Blueprint Show - Unlocking the Future of E-commerce with AI   Summary   In this episode of Seller Sessions, Danny McMillan and Andrew Joseph Bell explore the intersection of AI and e-commerce, with a focus on Amazon's technological advancements. They examine Amazon science papers versus patents, discuss challenges with large language models, and highlight the importance of semantic intent in product recommendations. The conversation explores the evolution from keyword optimization to understanding customer purchase intentions, showcasing how AI tools like Rufus are transforming the shopping experience. The hosts provide practical strategies for sellers to optimize listings and harness AI for improved product visibility and sales.   Key Takeaways     Amazon science papers predict future e-commerce trends.       AI integration is accelerating in Amazon's ecosystem.       Understanding semantic intent is crucial for product recommendations.       The shift from keywords to purchase intentions is significant.       Rufus enhances the shopping experience with AI planning capabilities.       Sellers should focus on customer motivations in their listings.       Creating compelling product content is essential for visibility.       Custom GPTs can optimize product listings effectively.       Inference pathways help align products with customer goals.       Asking the right questions is key to leveraging AI effectively.     Sound Bites     "Understanding semantic intent is crucial."       "You can bend AI to your will."       "Asking the right questions opens doors."     Chapters   00:00 Introduction to Seller Sessions and New Season   00:33 Exploring Amazon Science Papers vs. Patents   01:27 Understanding Rufus and AI in E-commerce   02:52 Challenges in Large Language Models and Product Recommendations   07:09 Research Contributions and Implications for Sellers   10:31 Strategies for Leveraging AI in Product Listings   12:42 The Future of Shopping with AI and Amazon's Innovations   16:14 Practical Examples: Using AI for Product Optimization   22:29 Building Tools for Enhanced E-commerce Experiences   25:38 Product Naming and Features Exploration   27:44 Understanding Inference Pathways in Product Descriptions   30:36 Building Tools for AI Prompting and Automation   38:58 Bending AI to Your Will: Creativity and Imagination   48:10 Practical Applications of AI in Business Automation

Main Image Monthly - AI Innovations on Seller Sessions A deep dive into AI integration for Amazon sellers, focusing on main image optimization and automation strategies. Episode Summary This episode explores the transformative role of AI in Amazon selling, particularly in optimizing main product images. The hosts discuss innovative approaches to generating and testing image concepts, gathering customer feedback, and implementing automation strategies for enhanced business efficiency. Key Topics AI Integration in Amazon Selling Main Image Optimization Click-through Rate Improvement Product Testing and Feedback Automation and Tech Stack Development   Notable Quotes "The more the better. Iterate down." "Just have fun, just have fun guys." "The tech will catch up now." Key Takeaways AI is revolutionizing Amazon seller workflows Main images significantly impact click-through rates AI-assisted concept testing improves product imagery Early AI adoption provides competitive advantages Hyper-personalization enhances marketing efforts Efficient tech stacks are crucial for AI implementation Timeline 00:00 - 04:01 Introduction and New Format 04:02 - 14:35 Main Images and AI Strategy 14:36 - 29:46 Testing and Feedback Methods 29:47 - 40:11 Live Demo and Optimization 40:12 - 01:02:36 Future Tech and Implementation  

Amazon Sellers Special :The Future of AI and Software Innovation   Host: Danny McMillan   Guest: Max Sinclair   In this episode of Seller Sessions, host Danny McMillan welcomes back Max Sinclair to discuss the evolving role of AI in software development and its impact on the Amazon ecosystem. Fresh from the Seller Sessions Live conference, Danny and Max share real-world insights on the pace of innovation and what's next for the industry.     Key Takeaways   The Commoditization of Software:     Base models like OpenAI’s GPT and Claude are improving rapidly, threatening the traditional software model.       Max highlights the need for vertical integration—adding proprietary data and API connections to general models to offer unique value.       No-code tools are becoming powerful enablers, allowing non-technical entrepreneurs to build viable businesses quickly.     Prompting vs. Problem Solving:     Danny argues that perfect prompts aren’t essential—creative questioning and clear thinking deliver better outcomes.       Max shares OpenAI's stance: prompt engineering is seen as a flaw; future models will understand context intuitively without complex prompting.     Freemium and Democratization:     Max’s company is transitioning to a freemium model, offering free AI-powered audits for Amazon sellers and charging for deeper features.       This move aims to lower barriers for users, encouraging wider AI adoption in e-commerce without heavy upfront costs.     Culture of Rapid Innovation:     Max emphasizes a two-week innovation cycle: new ideas are prioritized bi-weekly to stay ahead of the rapid changes in AI.       Their advantage lies in domain expertise, proprietary datasets, and a patented technology stack.     AI and the Future Workforce:     AI will inevitably replace some traditional roles, but also create massive opportunities for entrepreneurs and early adopters.       Danny discusses how he’s reorganizing his teams, integrating AI workflows to remove bottlenecks and scale efficiently.       What’s Coming Next     Danny teases an upcoming episode on autonomous AI browsers that could completely reshape customer journeys on platforms like Amazon.       Both agree: adapting quickly is the only way forward in the rapidly shifting AI landscape.       Summary:   This conversation is a roadmap for sellers, founders, and marketers who want to future-proof their businesses. The consensus: embrace AI now or risk being left behind.    

In this high-impact episode of Seller Sessions, Danny McMillan is joined by Dorian Gorski for a no-fluff exploration of how AI is shifting the Amazon ecosystem. The conversation orbits around a powerful new tool called "Manus" — an AI-driven platform built to go beyond surface-level product research and tap into rich demographic insights, customer motivations, and actionable listing data. 🧠 Understanding Buyer Psychology with AI Dorian breaks down how true conversion hinges on triggering emotional responses rooted in a deep understanding of demographics. By using Manus, sellers can uncover why people buy, whether for joint pain or inflammation, and then translate that into targeted creatives and copy. “Your time is not free,” Danny reminds listeners. Cutting corners with free tools may cost more in the long run than investing in powerful, scalable AI. 🔍 From Surface-Level Summaries to Data-Driven Strategy Traditional AI like GPT offers general summaries, but Manus dives into forum scraping, sentiment analysis, and customer behavior mapping. Example: Discovering that most buyers are 45+ year-old women looking for joint relief allows precise targeting — from imagery to ad copy. 💡 AI as a Business Solution, Not Just a Listing Tool Danny emphasizes: “Don’t waste your time optimizing listings alone. Solve bigger problems.” AI can generate cash flow models, product comparisons, and market research in minutes — what used to take weeks. “Ask better questions, and you’ll get better answers.” 🛠️ Tools & Tactics Tools like POE (low/no-code builder) and HuggingFace provide diverse ways to integrate AI into business processes. AI isn’t a silver bullet — use it where it saves time and adds value, not where custom coding or consistent outputs are required.   Final Thoughts This episode isn't just about trends — it’s about future-proofing your business. Whether you’re a six-figure seller or just starting out, the takeaways are universal: use AI to think deeper, move faster, and protect smarter.

In this brutally honest episode, Danny McMillan and Dorian dissect the realities of working in and with agencies. From client expectations to internal pressure, Danny opens with a stark insight: “You're taking on their pressure too — to turn the ship.” He reflects on how experience helps determine what truly works and what’s just “proven strategy nonsense.” The Pitfalls of the Big Agency Portfolio Dorian highlights a harsh truth about agency structure: “You’ll get the lowest experience manager assigned to your account. It just doesn’t matter to them.” Clients are often drawn in by flashy portfolios, but in reality, smaller accounts get junior staff and rarely the attention of top talent. Danny reinforces this, noting how agencies scale through SOPs and “sweatshop workers,” saying: “Two out of ten account managers might be elite — the rest are filler.” Software + Managed Services = Locked-In Mediocrity Software companies that bundle software with account management often fall short. Danny explains that many account managers are “demo people” turned strategists, lacking deep PPC knowledge or cross-platform experience. “They run out of strategies by month two.” The root issue? The system trains people for one tool, not the dynamics of diverse, real-world businesses. AI & Automation: The Accountant Case Study Shifting gears, Danny shares how automation is reshaping his internal team. Manual tasks are disappearing, he reallocates those team members to high-leverage roles like data validation, dashboard reporting, and performance benchmarking. “Efficiency shouldn’t equal job loss — it should mean more meaningful output.”   Manus AI: Autonomous Power Tool or Overhyped Wrapper? One of the most compelling parts of the episode is Danny's deep dive into Manus AI. While it runs on Claude, he insists it’s far from just a wrapper: “Manus is like dealing with a human. It uses 30 native tools, runs its own checklists, and breaks down tasks autonomously.” Dorian explains how Manus scrapes, previews, and clicks through websites, operating with depth beyond ChatGPT. Danny recounts solving major business problems — from venue bookings to accounting automation — all in four days for just $240 in credits, declaring: “The ROI was absolutely fucking priceless.” Tool Talk: LM Studio vs. Manus Danny experiments with LM Studio, an offline local LLM platform. While it's promising for airplane-mode workflows, he admits it’s clunky compared to Manus. His final take? “Do you want to fiddle with open source to save a few pennies or use something that just works?”  

In this powerful and brutally honest episode of Seller Sessions, Danny McMillan sits down with Dorian Gorski, a seasoned agency founder, to pull the curtain back on the gritty reality of running an Amazon agency in today's commoditized, AI-driven landscape. 🔥 Key Topics & Insights The Brutal Shift in the Agency Landscape Danny doesn't sugarcoat it: “I’d rather die than jump on Clown World on LinkedIn selling magical strategies.” He opens up about laying off half his agency team, not as a failure, but as a strategic pivot. "I helped get them placed in jobs – and we are working on new tech to compliment PPC and ranking " With the rise of AI and automation, old models are collapsing. Agencies that once thrived on manual work now face clients expecting more, for less. AI Is Not the Threat — Poor Strategy Is Dorian emphasizes that AI isn’t the enemy — misuse is: "If you use AI to make life better for you and your clients, you’re going to win." He notes his own agency now charges 30-40% less than four years ago, but delivers more, faster, and better. From Creative to Conversion Agency Dorian drops a game-changing perspective: “We’re no longer a creative agency — we’re a conversion agency.” It's not about fancy visuals anymore. The north star is results — better conversion rates and click-throughs. Every designer and copywriter on his team is in touch with the client, driven by data, not output. ⚖️ Honest Talk on Business Models Free Trials? A Trap. Danny warns about the lure of performance-only models: “The front end looks attractive, but on the back end, it’s Hunger Games.” These models cherry-pick winners, leaving a trail of burnt-out sellers with wasted time and broken campaigns.   Why Reputation Matters “One client can take you on a journey you can't imagine,” says Dorian, encouraging agencies to focus on fewer, better-fit clients. He scaled down from 30 clients to just 5–6, with a leaner team and bigger impact. 💬 Insightful Quotes Danny: "Margins are being squeezed. It’s a bloodbath out there." Dorian: "As long as you deliver results at a good ROI, you’ve got nothing to worry about." Danny: “Anyone can get you to the top of the page. But if your product doesn’t convert, it’s worthless.” 🔚 Final Thoughts This is not a fluff piece. It’s a deep dive into the realities of running an Amazon agency in 2025 — where ethics, efficiency, and execution are the only things that matter. Whether you're a seller looking for an agency, or an agency leader yourself, this episode is a must-listen blueprint for surviving the AI and automation storm.