Chris Bryan is CEO of Blue Self Storage, which started as a few containers on spare land at an industrial site in Cardiff and opened its eighth site on the day we recorded. He joins Gavin Shields to talk about the foundations you need to scale: people, processes and digital, including why the first four sites took four years and the next four took 18 months.
He’s candid about the mistake that slowed Blue’s early growth, why self storage isn’t passive income, and why he now watches revenue run rate more closely than occupancy. Blue’s Newcastle site, 300 miles from its Cardiff base, had around 50 containers let when Blue took it over. It now has over 200, running at 93% to 95% occupancy.
Also: moving from shipping containers to modular units, the best time of year to open a site, and the advice that changed how he judges a full site.
Scaling Self Storage is hosted by Gavin Shields, co-founder of Stora, the self storage software built for growth. stora.co
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