Episode 07 - Marketing Tools & Methods

The final episode of the season, Chad brings on a cast to discuss the aspects involved in growing your organization through hiring and then developing the team as a whole.

This episode revolves around building a Company Culture. Even with the shift towards remote working, a centralized building is still where a significant amount of an organization's employees will find themselves regularly. Cultivating a strong office community fosters a healthy company culture. Our cast today discusses the steps they've taken to do so.

The core values of your organization shapes not only how your customers perceive you, but the identity with which your employees will carry with them as they represent it. Todays cast discuss what they value in their own companies and how it shapes the way they conduct business.

While the days of taking an ad out in the yellow pages or newspaper are not quite gone, marketing has become increasingly reliant on digital channels. Today's cast features a group of digital marketing specialists discussing how they leverage e-mail marketing to reach their customers and generate leads.

In this episode the cast discusses employee training within their organizations. Your team's efforts are what can make or break your organization. By providing channels to bolster your employees with training opportunities, you'll be padding their skillset with the tools needed to benefit both their growth, but also your own business's. 

In this episode the team discuss resolving employee conflicts. The staff of a business is its lifeblood, so human resource management is not to be taken lightly

Possibly the most important part of retail and wholesale is... having something to sell! In this episode the team discusses inventory management. How much to have stocked, how you stock and keeping track of how much of it you've got at any one time; from massive warehouses to humble backrooms and storefront shelves, this conversation tries to cover it all.

Piggybacking on last weeks episode, we now turn the discussion to managing a sales team. We've covered how to utilize a sales team to our company's benefit, but now the crew shares how they keep their sales team operating at its best.

In this episode the cast and crew discuss how having an internal staff dedicated to sales can help your business at all levels of the security industry.

In this episode we circle back around to discussing Marketing. We cover both digital and physical channels as well as the platforms and tools that help us succeed.