#06: How To Improve Funnels Using Tests

In this episode, I share how you can make your funnels convert better by using the principle of the path of least resistance. The brain works to conserve energy and will always opt-in for paths that take the least amount of effort to actualize. This principle should give you a cue on designing your funnels to require the least amount of mental energy possible. Once again thanks for joining me on this journey in the universe called Sales funnel.

In this episode I share the principle of dream 100 and also some strategies on how to use it. The dream 100 is a simple list of 100 people you want to work with, sell to or collaborate with in your industry. I cover how you can reach these people in this episode. Thanks once more for joining me on this journey in the universe called Sales funnels.

In this episode, I share how the act of publishing and documenting helped a scientist crack the secret to something he has been working on for 10 years. I also share my thought on the act of documenting your journey and publishing it. Once again thanks on joining me on this journey in the universe called Sales funnels.

In this episode, I share my thoughts about love for work. What role does passion play in your work? Although there's much criticism about the idea of being passionate about what you do, I think passion for what you do is really important if you want to play the long term game. And guess what?  Only those who play the long-term game actually win. And once again thank you for joining me on this journey through the universe called Sales funnel.

In this episode, I share my thoughts on a new sales funnel strategy I am developing called build by design. Funnel building is a science and it helps to take a step back and see the bigger picture before labouring on the little details that make the whole. Build by design means focusing on the whole customer experience. It means bringing your whole brand to the funnel and not just your brand colours. Learn what it means to build by design. Which funnel is built by design and which is not? Thanks for joining me on this journey of mine in this universe called Sales funnel.

In this episode, I share my thoughts on the importance of running tests and how to go about running valuable tests. It is important to test any part of your funnel that has multiple representation ideas. Test which works best, know why and keep using it until it stops working. And once again thanks for joining me on this journey in this universe called Sales funnel.

In this episode, I share some techniques on how to create irresistible offers. Offers are the beauty of a funnel, they are what make people want to buy. A great offer with a poorly designed funnel will do much better than a beautifully designed funnel with a poor offer.  To create an irresistible offer, you have to increase the perceived value of what you're offering to your customers. You can do this using scarcity, exclusivity and some other things. But that will be placed elsewhere in your funnel. For the offer unveiling though, you have to use a stack of products. This is adding more products to the main product you're selling to make the whole package more. By adding this product, your customers are getting more for free, and the value of those free things to your customers is what will make your offer irresistible to them. Listen to get a full brief of the strategy. And thanks for joining me on this journey through this universe called Sales funnel. 

In this episode, I share my view about the Value ladder and how a small business just starting out can actually utilize a value ladder to grow their business. If you don’t know what a value ladder is, it is a simple progression of what you will offer customers in increasing value and price. This helps you place all the possible products/services you can offer in four stages; free, low range, mid-range, and high range or premium. What differentiates the stages is the value possible, the price people pay for them and the time it will take you to fulfil them. Listen to the podcast to get more insights on Value ladders. Thanks for going on this journey with me in this universe called Sales funnels.

In this episode I go through a framework I have developed to learn and become an expert in any field. The five-step framework allows you to get results as quick as possible and notice your progress as you go on the journey from a beginner to an expert who is ready to sell that skill as a service or develop a product related to it. Much of this episode is me geeking around with Physics, but yet many valuable tips can be found in it. Once again thanks for joining me on this journey of mine.

In this episode, I shared the concluding part of how I got to this point. I continued from where  I stopped in the last to share how I managed to turn around my freelancing failure to a bit of success, how I got into the world of digital marketing, and finally how I made it into the amazing universe called Sales funnel. Thanks for coming around to join me on this journey.