ep. 293 Make MORE Sales by Understanding These 4 Buyer Types w/ Lori Harder

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a spontaneous yet powerful conversation with Jackie, co-founder of the new AI hiring platform Hero Hire. What started as a quick chat about sales turned into a real-time deep dive into networking, the power of proximity, and how AI is transforming the hiring process for startups and small businesses. Jackie brings years of experience in recruiting and hiring and is now leveraging technology to make hiring not only easier but magical. This candid and insightful conversation will inspire you to lean into your network and think differently about building the right team for your business.   Topics Covered: The power of proximity and why asking for help can open unexpected doors Jackie’s journey from recruiter to tech founder with Hero Hire How AI is shaping the hiring process for startups and small businesses Why leveraging your network can accelerate growth faster than you think Behind the scenes of building a company with innovative technology The shift from traditional recruiting to AI-powered solutions Real talk on entrepreneurship, friendship, and business support   “Learning how AI can improve your work should be a non-negotiable on a goal for everybody”  –Jackie   CONNECT WITH JACKIE: Instagram: @jackie.koch_ LinkedIn: Jackie Koch Website:www.herohire.ai/?fbclid=PAZXh0bgNhZW0CMTEAAadkCubEVauSaux-O1bMuymfIQx6RT8P34IZYWPCmeOAaAuJ_FSa0lRt1YQBxA_aem_gYtcn66ZsrobmnE1-8X68w   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the podcast! 🎙️ Today’s episode is a behind-the-scenes look at Jillian’s journey as she celebrates over 300 episodes and reflects on how the show (and she) have evolved. From debating a new intro and shaking up the format, to bringing in powerhouse guest experts and giving you the real talk on entrepreneurship, this episode feels like you’re sitting across the table with Jillian herself. If you’ve ever wondered what it really takes to stay consistent, keep growing, and still love the work after years of podcasting and business building, this one’s for you.   Topics Covered: Jillian’s reflections on hitting 300+ episodes (and why she’s rethinking her intro) The importance of evolving your brand voice as your audience grows Behind-the-scenes of balancing solo episodes vs. expert guest conversations Why long-winded scripts and overproduction don’t always serve your listeners Real talk on pivoting and experimenting even when something’s “working” The mindset shift that keeps consistency fun instead of overwhelming   “Whatever is happening to you right now is happening at the appropriate time that it's supposed to happen.” – Jillian   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is extra special because I’m sharing an interview I did on Lori Harder’s podcast — a true “pinch me” moment since her show has reached over 65 million downloads and featured some of the biggest names in the industry. In this conversation, I open up about my journey from leaving corporate America to building a thriving sales coaching business. I share the mindset shifts, strategies, and relentless consistency that helped me grow, along with the real talk on what it actually takes to simplify your sales and scale without relying on fancy funnels or complicated systems. This episode is all about stripping it back to what works, trusting the process, and becoming, as Chris Harder once told me, “unignorable.”   Topics Covered: My journey from corporate America to running my own sales business Why I keep it simple: no website, no funnels, just conversations that convert The three things every business really needs to succeed: people, conversion, and closing What it means to be “unignorable” and how I’ve embodied that in my work The power of consistency (why I committed to running 300 webinars) The importance of unlearning bad sales tactics and focusing on clarity Why growth and opportunities don’t happen overnight, and how to trust your timeline Success stories from clients who saw massive results by getting specific in their messaging   “It doesn’t happen overnight, it takes time.” – Jillian   CONNECT WITH LORI: Instagram: @loriharder Facebook: @Lori Harder Website: www.chrisharder.me/mentor   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back to the Scale Your Sales Podcast! Today’s episode is a raw and empowering conversation with Jillian Murphy, powerhouse sales mentor, trainer, and speaker who has helped thousands of coaches scale from 5 to 7 figures—all while keeping authenticity, joy, and realness at the center of business. Recorded live at an intimate women’s gathering hosted by Felicia Romero, this episode goes far beyond traditional sales talk. From bold life pivots and the challenge of finding community in new seasons, to healing while still showing up as entrepreneurs, Jillian and Felicia keep it candid, vulnerable, and real.   Topics Covered: How Jillian went from Michigan to Arizona and rebuilt her life from scratch in her 40s The challenge of making true friendships as an entrepreneur later in life Why changing your environment can be the biggest catalyst for growth Seasons of life and identity shifts—from competitor, to corporate, to entrepreneur What it means to heal while still growing and running a business The myth of “flow at all times” and why some seasons require hustle Navigating comparison traps and defining success on your own terms How to balance authenticity and boundaries when sharing your story online Real talk about consistency, resilience, and showing up even through hardship “We're wondering why it's not there yet but it's just not your time yet, you haven't become the person that can actually hold that" – Jillian   CONNECT WITH FELICIA: Instagram: @feliciaromero Facebook: Felicia Romero Website: feliciaromero.com   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back to the Scale Your Sales Podcast! Today’s episode is a deeply relatable conversation with Kristin Cogan, a therapist, coach, and mom of five who helps overwhelmed moms set boundaries, reclaim their energy, and stop losing their shit. In this episode, Kristin and Jillian dive into the realities of balancing motherhood, business, and personal well-being—and how boundaries and values can transform both family life and entrepreneurship. This candid discussion is for every mompreneur who’s trying to grow her business without burning out.   Topics Covered: Kristin’s journey from starting her practice with young kids to building a sustainable business Why boundaries are essential for protecting time, energy, and family relationships How burnout shows up in business and marriage—and how to recover The importance of aligning your values with your business decisions What it means to “be where your feet are” and stay fully present at work and home Real strategies for balancing client demands with family responsibilities Kristin’s honest take on the messy, imperfect side of growing both a business and a family   “In order to follow your values, you have to be really clear on your boundaries and setting them and staying strong with them.” – Kristin CONNECT WITH KRISTIN: Instagram: @imperfectlywonderfulmotherhood Facebook: Kristin Cogan Coaching Website: www.imperfectlywonderful.com   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is an eye-opening conversation with Shae Invidiata, an entrepreneur and wealth strategist who’s passionate about helping women take ownership of their financial future. In this powerful discussion, Shae and Jillian dive deep into the realities of building generational wealth, breaking free from money shame, and the unspoken truths about finances, taxes, and real estate.   Topics Covered: Shae’s journey as a luxury realtor and why she’s passionate about financial literacy for women The truth about generational wealth—and how to start building it today How women can move from just “making money” to investing, compounding, and growing it The mindset shifts needed to step into ownership and investment with confidence Why financial education is just as important for women without children as it is for mothers Shae’s personal story of becoming a mom at 40 while continuing to build wealth and impact The connection between sales, confidence, and financial empowerment Real talk on the challenges women face in money conversations—and how to break through them   “Wherever you think you are not right now, somebody was where you are at some point.” – Shae   CONNECT WITH SHAE: Instagram: @shaeinvidiata Facebook: Shae Invidiata Website: ShaeAndCo.com   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! In this heartfelt solo episode, Jillian Murphy takes you behind the mic for a personal and unfiltered update. From life transitions to the evolving vision of the show, Jillian opens up about the importance of consistency, connection, and building visibility in both business and life. If you’ve ever wondered what really goes on behind the scenes of a growing podcast, this episode is packed with honesty, reflection, and inspiration.   Topics Covered: Why the podcast is shifting direction—and what listeners can expect moving forward How consistency has kept the show alive week after week The balance between solo episodes and guest conversations Life updates across love, family, health, and business Why visibility and collaboration are essential for growth Reflections on big personal decisions and what they mean for entrepreneurship The joy and grounding of reconnecting with family The power of stepping onto bigger stages and creating live podcast experiences CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a behind-the-scenes masterclass with Michelle Ghassemi, a fractional COO and business mentor who helps entrepreneurs turn chaos into clarity, tighten up operations, and scale sustainably. With years of experience building and selling seven-figure brick-and-mortar businesses, Michelle now works with founders to create solid systems, understand their numbers, and align operations with their growth vision. In this episode, Michelle and Jillian dive deep into the operational side of running a business—covering everything from pricing for profit to building a team that supports your zone of genius.   Topics Covered: What a fractional COO really does and how it impacts every part of your business Why understanding your numbers matters even if you have a bookkeeper or payroll team The difference between profit and revenue—and why many business owners get it wrong Pricing for profit: how to set offers that align with your short- and long-term goals Common operational mistakes that stall scaling (and how to avoid them) How to forecast and make smart financial decisions that save time, energy, and money Building a business for sustainability without sacrificing personal well-being or profit Why “hustle harder” is outdated and what to do instead Translating brick-and-mortar success into the online space without losing momentum   "You need to understand where you're coming from in order to make the right educated decisions." – Michelle   CONNECT WITH MICHELLE: Instagram: @fractional_coo_mentor Facebook: Michelle M Ghassemi  LinkedIn: Michelle Ghassemi   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a powerful and heartfelt conversation with Marcos Renteria, a former police officer turned founder of Impact One Training—a program dedicated to guiding boys from ages 8 to 18 through fitness, mindset, and emotional development. In this episode, Marcos shares the unexpected journey from law enforcement to mentorship, the emotional impact of working with youth, and how his work goes far beyond physical training. This episode will inspire anyone looking to build something meaningful and human-centered in a noisy online world.   Topics Covered: How Marcos shifted from being a police officer to launching a youth mentorship program The story behind his first encounter that planted the seed for Impact One Why traditional fitness programs weren't enough—and what makes Impact One different Building trust and emotional intelligence in boys through consistency and connection How Marcos uses his past experience to meet kids where they are The emotional toll of leadership and why personal healing plays a part What it really means to lead by example—especially as a father The spiritual drive behind Marcos’ mission and how faith informs his work Real talk on turning pain into purpose—and how to keep going even when it’s hard   "If you're in a group of other people, If you're surrounded by other people who also may feel that way, that makes life a heck of a lot easier to live." – Marcos   CONNECT WITH MARCOS: Instagram: @impact1training / @marcosrenteriaofficial Facebook: Marcos Renteria Website: impact1training.com   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a deeply inspiring and transformational conversation with Katie Sampayo, a life redesigner for entrepreneurs who helps highly driven, successful women create a 10-out-of-10 life—where business supports their dreams instead of running them. Katie shares her powerful personal story of overcoming deep depression, finding her purpose, and designing a life of freedom, fulfillment, and alignment. From surviving rock bottom to living fully nomadic in Mexico, Katie’s journey is proof that success means nothing without joy, and that mindset work isn’t optional—it’s the foundation. This is a must-listen for any entrepreneur who’s ready to stop waiting for “someday” and start living the life they actually want—now. Topics Covered: What a “life redesigner” does and how life-first business changes everything Katie’s raw story of hitting rock bottom and choosing a different path The role of mindset and personal development in creating lasting change Why success without fulfillment leaves high achievers feeling empty How to stop postponing happiness until after you reach your goals The importance of aligning identity with the life you want to live Building a business that supports your lifestyle, not the other way around Living nomadically, surfing daily, and creating freedom by design   "I'm just committed to figuring out what a different life looks like." – Katie CONNECT WITH KATIE: Instagram: @katiesampayo Facebook: Katie Sampayo Link-in-bio: Katie Sampayo CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup