Our Digital Marketing Tips for 2023

This week we're discussing cosmetics brand Lush moving away from Meta in favour of open-source communities, Pinterest's Premiere Spotlight ads placing brand promotions at the top of the Search page, and TikTok's Keyword Insights tool which allows marketers to research top performing keywords and phrases in TikTok ads.

This week we're discussing Spotify's redesign which adopts a similar short-form video feed to TikTok, Google updating search ads with new enhancements, and TikTok reportedly rolling out a feature that lets users download watermark-free videos to their device

This week we're discussing LinkedIn's new feature that lets you schedule newsletters, TikTok LIVE's new format & Meta's verificatoin programme letting you buy verification on Instagram and Facebook.

This week we discuss Instagram testing broadcast channels, TikTok's new ways to boost your content, and how Google's Bard AI was trained.

This week we're running through Instagram showing people too many videos last year, now being able to post longform tweets (but at a price), and Google's new AI features

This week Claudia, Colleen and Jess run through Instagram's new business tool helping you to generate customer leads, changes to Shopify's 2023 plan pricing & TikTok's video analytics feature helping you create more of what your audience loves!

This week Beth, Nic and Jess run through Meta shutting down its ‘Creator Studio’ page management app, Twitter defaults to a For You page now, just like TikTok & Why supermarkets need to get super social in the cost of living crisis

This week Colleen, Nichola & Jess run through TikTok announcing a partnership with media platform IMDb that lets creators tag specific films and TV shows, a new survey from business intelligence firm Morning Consult that summarised YouTube to be the preferred channel for podcast consumption, and Pinterest Predicts for 2023.

Nic, Jess and El run through tips from Instagram, LinkedIn and Youtube for 2023 and how to optimise your content, as well as discussions surrounding ChatGPT, the latest software from OpenAI.

Jamie-lee, Nichol and Jess use this episode to focus on digital markeitng tips for 2023. Brands should be putting together a 2023 strategy so we're here to give you the things you should definitely consider for next year!