Robert Downey Jr.'s Headline-Grabbing Week: Gala, Tom Holland Venture, Batman Quip, and Mars Skepticism

Robert Downey Jr. BioSnap a weekly updated Biography.Robert Downey Jr. has been making major headlines this week, at the crossroads of Hollywood, business, and fandom. On the cinematic front, anticipation is off the charts for his return to the Marvel Cinematic Universe but not as Tony Stark. According to coverage from multiple industry sources, Robert will be playing Victor Von Doom better known as Doctor Doom in Avengers Doomsday set for release in December 2026. This marks a dramatic reinvention for Downey Jr. and signals a new era for Marvel, especially as the first family of superheroes the Fantastic Four and other characters are integrated into the main MCU timeline. Industry site AOL highlights that his turn as Doctor Doom is set to be a "centerpiece" with considerable focus on the tragedy and complexity of the character. In fact, The Russo Brothers have been dropping cryptic social media teasers via AGBO Films, showing imagery of Iron Man and Doctor Doom masks, and sparking wild theories about a deeper narrative connection between his two roles. Rumors are circulating about the first Avengers Doomsday trailer possibly arriving by the end of the year, with insiders like Film Threat describing early cuts in which Downey’s Doctor Doom is presented as a masked, wounded and almost gothic figure channeling classic Universal Monsters like The Phantom of the Opera. While early leaks are fueling speculation, nothing official has been confirmed by Marvel, so fans are left buzzing and dissecting every frame and mask reveal.Beyond the movie lot, Downey Jr. just announced a collaboration with his longtime MCU co-star Tom Holland. Variety and AOL report that the two have launched a new limited-edition beverage partnership blending Holland’s nonalcoholic beer brand Bero with Downey’s Happy Coffee, resulting in a Bero Coffee Draught and a signature Eternal Hoptimist coffee. Available online and at select national retailers, this joint venture is being pitched as a reflection of their real-life friendship and shared values, and it’s drawing attention on both their social channels. Holland and Downey are both scheduled to appear in Avengers Doomsday, fueling even more crossover excitement for their off-screen and on-screen reunions.Downey remains deeply embedded in pop culture discourse as an emblem of redemption and transformation. His 2024 Oscar win for Oppenheimer is still being referenced in industry lists of the most powerful comeback stories, such as Soap Central’s latest Hollywood retrospectives. In the past few days, his name has also popped up in stories about high-profile sobriety journeys—a topic he has historically championed publicly, earning him a place in features from India Times and beyond. While there are always waves of internet rumors about additional business ventures and possible walk-ons at future Marvel events, nothing concrete has been verified beyond his confirmed return as Doctor Doom and product partnership with Tom Holland. Expect Downey’s every move—cinematic, entrepreneurial, or social—to remain headline news as the industry and his passionate fan base await his next reinvention.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

Robert Downey Jr. BioSnap a weekly updated Biography.Robert Downey Jr. has had one of those weeks where showbiz, business, and pop culture all seem to orbit around his star power. First up, the Marvel rumor mill is in overdrive thanks to a Film Threat YouTube live stream that suggested Downey’s epic return as Doctor Doom in the upcoming Avengers: Doomsday could be more than just a teaser – it’s reportedly showcasing a deeply scarred, tragic version of Doom who needs his armor to survive, positioning him more as a classic Universal monster than a mere supervillain. Fans are debating whether this signals a major pivot for Downey’s Marvel legacy, especially since it would mark his first major role since Iron Man, according to FandomWire. While Marvel Updates on X seem convinced, official confirmation from Marvel Studios is still pending, so count this as high-quality speculation with enough real buzz to keep everyone watching the headlines.Outside the superhero sphere, Team Downey’s production muscle continues to flex. Only days ago, A24 announced an ambitious new partnership with Robert and Susan Downey to executive produce fresh content for Netflix, contributing to an animation landscape where studios are fiercely competing for young streaming audiences. This move not only reaffirms Team Downey’s range but further entrenches Robert’s reputation as a creative mogul. While the specifics of these new projects are still under wraps, the business press sees it as a significant expansion beyond his acting credentials and into industry-shaping territory, as echoed by NBCUniversal coverage.In the startup world, Downey’s business instincts are getting more attention. Taste Tomorrow Ventures just backed Happy, the sustainable coffee brand co-founded by Downey and Craig Dubitsky. Happy has grown rapidly since its early 2024 launch, now in over 60,000 locations nationwide, and industry watchers at Refreshment Mag say TTV sees Downey’s brand as a serious disruptor in the coffee sector, though financial details are still hush-hush.Meanwhile, on the nostalgia circuit, Shane Black’s Kiss Kiss, Bang Bang is drawing renewed buzz thanks to special Halloween screenings in New York, prompting a fresh round of social media tributes and retrospectives crediting the film for launching Downey’s Marvel era and reigniting his Hollywood clout, as noted in the Weekend Warrior’s column.There’s no chatter about personal scandals or unconfirmed drama. On social media, his name is trending for business wins and that Marvel buzz but not for controversy. In summary, Downey is having a dynamic week: he’s a Marvel comeback kid, a Netflix power broker, and now a player in the mission-driven coffee game. Any way you cut it, his moves this week could well reshape his legend for years to come.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

Robert Downey Jr. BioSnap a weekly updated Biography.In recent days, Robert Downey Jr. has been making waves in the entertainment industry. One of the most significant developments is his return to the Marvel Cinematic Universe, where he will play the role of Doctor Doom in the upcoming film *Avengers: Doomsday*. This move has sparked both excitement and controversy among fans, with some expressing concern that it might detract from Doctor Doom's rivalry with Fantastic Four characters. Downey Jr.'s involvement in the project is substantial, with reports suggesting he will receive a paycheck of upwards of $80 million, significantly more than his previous Marvel roles.Alongside his acting career, Downey Jr. remains active in business ventures. He has collaborated with Marvel co-star Tom Holland on a new beverage line, combining their brands to create limited-edition drinks. This partnership highlights their decade-long friendship and commitment to quality products.On the legal front, Downey Jr. has spoken out against the use of artificial intelligence to recreate his likeness, stating he would sue any future Marvel executives who attempt to do so, even posthumously. This stance reflects his advocacy for performer rights in the age of AI.Recently, Downey Jr. co-chaired the Academy Museum Gala, which raised over $12 million. He also appeared at the event, wearing a notable outfit that included a David Yurman high jewelry pin and a Gerald Charles Maestro 8.0 Squelette wristwatch. Additionally, it was reported that Netflix and A24 are set to back a film titled *Weather Girl*, supported by Downey Jr.Speculation surrounds the possibility of Robert Downey Jr. assembling an elite villain team in the MCU, though this remains unconfirmed fan theory. His return to Marvel has been facilitated by the multiverse concept, allowing for a fresh take on his character.While Downey Jr. made headlines for expressing confusion over Christopher Nolan's *The Dark Knight*, his focus on advocacy and entrepreneurship continues to define his current trajectory. His personal life, marked by resilience and redemption, continues to inspire fans and industry peers alike.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

Robert Downey Jr. BioSnap a weekly updated Biography.Robert Downey Jr. is having a characteristically headline-grabbing week. He co-chaired the star-studded Fifth Annual Academy Museum Gala in Los Angeles with his wife Susan Downey and a lineup including Jon Chu, Viola Davis, Common, and Jennifer Hudson. The event raised over 12 million dollars for film preservation and education and saw Downey photographed with fellow Hollywood heavyweights such as Jeremy Strong and Emma Wall. The gala was widely covered in entertainment press, with BroadwayWorld and the official Academy Museum both touting his presence and playful spirit at the high-profile gathering. On the business front, Downey made waves with a recent announcement alongside his Spider-Man co-star Tom Holland, stirring immediate online speculation about their ongoing collaboration. Details remain scant, but the entertainment podcast circuit is already buzzing about what is rumored to be a joint venture, possibly tech-related, given Downey’s outspoken stance on artificial intelligence in recent interviews. While some fan accounts on X (formerly Twitter) are hyping a new Marvel project, reliable voices are holding out for confirmation, noting that Downey’s actual Marvel contract status remains ambiguous.Staying firmly in the cultural conversation, Downey was quoted candidly recalling his reaction to Christopher Nolan’s The Dark Knight, admitting that he “didn't get it” and even joking, “F-ck DC comics.” As reported by MeriStation, this rare barb brought a wave of responses across social platforms, with fans and critics dissecting his feelings about Batman’s cinematic legacy and whether MCU rivals ever feel threatened by DC’s success. These remarks, originally from 2008, resurfaced thanks to his Oppenheimer Oscar win and ongoing Marvel rumor mill.In another eyebrow-raising bit of news, Downey commented on Elon Musk’s ambitions to colonize Mars. According to AOL News, he expressed skepticism, saying he wishes Musk “would reconsider” the SpaceX Mars project, adding his trademark blend of curiosity and provocation to the debate over private space exploration. The soundbite has lit up Reddit and Instagram, with followers split between admiration for his frankness and irritation at another Hollywood take on tech.Finally, an inspiring reflection surfaced from Iron Man 3 star Stephanie Szostak in ScreenRant, who shared that Downey remains a “genius” influence on set, even twelve years later. With all this, the Robert Downey Jr. news cycle is running strong, mixing philanthropy, business intrigue, bold commentary, and the enduring glow of his Marvel legacy.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

Robert Downey Jr. BioSnap a weekly updated Biography.Robert Downey Jr has been making waves in recent days with a major business announcement alongside his Marvel co-star Tom Holland. According to The Peak, the two actors-turned-entrepreneurs revealed a collaboration between their beverage brands on Monday, October 20, 2025. Holland's premium non-alcoholic beer company BERO is teaming up with Downey's happy Coffee to create two limited-edition drinks: BERO Coffee Draught and happy Eternal Hoptimist. The duo emphasized that this partnership stems from their decade-long friendship rather than pure business opportunity, with both founders committed to quality and craftsmanship.Meanwhile, the rumor mill continues churning around Downey's Marvel return as Doctor Doom in the upcoming Avengers Doomsday, directed by Joe and Anthony Russo. Inside the Magic reported on October 15 that speculation is building around whether Downey might be assembling an elite villain team in the MCU, though this remains unconfirmed fan theory rather than official Marvel news. The casting itself was announced earlier at San Diego Comic-Con, shocking fans who expected him to return as Iron Man rather than taking on the villainous Victor von Doom role.On the legal front, Downey recently made headlines for his strong stance against artificial intelligence use of his likeness. During an appearance on the On With Kara Swisher podcast, the Oscar winner stated he intends to sue any future Marvel executives who attempt to use AI to recreate his portrayal of Tony Stark, even posthumously. He confidently noted that current Marvel leadership would never do this, but acknowledged future executives might be tempted. His comments come as he stars in the Broadway play McNeal, which explores themes of AI, artistic integrity, and copyright infringement.Downey also appeared at the 2025 Academy Museum Gala, where Something About Rocks noted he wore a David Yurman high jewelry pin and a Gerald Charles Maestro 8.0 Squelette wristwatch in Stoned Grey. The actor, who turned 60 on April 4, 2025, continues balancing his entertainment career with entrepreneurial ventures and advocacy work around performer rights in the age of artificial intelligence.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

Robert Downey Jr. BioSnap a weekly updated Biography.Robert Downey Jr. is dominating headlines after confirmation of his return to the Marvel Cinematic Universe not as Iron Man but as the notorious Victor Von Doom—Doctor Doom. Variety reports that his agreement with Marvel for Avengers: Doomsday is worth upwards of 80 million dollars and comes stacked with perks private jets security and a lavishly appointed trailer encampment reflecting his position as one of Hollywood’s highest-paid actors. This paycheck eclipses even Adam Sandler’s recent record salaries according to Forbes and industry insiders estimate that Downey Jr. may have already amassed 500 to 600 million dollars from the MCU alone. His casting marks a seismic shift for the franchise as well as for his own legacy and has sparked both celebration and controversy among fans with some decrying the pivot from hero to villain and others heralding the multiverse-enabled reinvention.In addition to the headline role as Doctor Doom, social media is ablaze with talk of Downey Jr. assembling a villain superteam, The Dominion Six, rumored to include Magneto, Emma Frost, Sabretooth, Sentry, and Kraven the Hunter—an alliance engineered to rival the original Avengers. This audacious character arc is poetic considering Downey Jr. built the MCU’s hero foundation and now might unite its greatest enemies. While Inside the Magic is the primary source for the Dominion Six speculation, major outlets like DisneyDining and The Independent corroborate his confirmed Doctor Doom casting and MCU return. Misinformation also surfaced this week with viral rumors of a feud between Downey Jr. and Ryan Reynolds stemming from alleged on-set drama for Avengers: Doomsday, but PEOPLE confirmed these rumors are entirely false; the two stars have never even met.On the public appearance front, Downey Jr. reunited with Tom Holland for both a new advertisement campaign and a highly visible joint spot at the 2025 Victoria’s Secret Fashion Show as covered by TCPalm and IMDB. This Marvel mini-reunion generated nostalgia among fans and injected buzz into both the ad world and social media feeds. On Broadway, Downey Jr. is earning critical notice for his debut in McNeal, Ayad Akhtar’s play exploring AI and artistic integrity with the actor tackling themes close to his own career and recent statements. In a podcast with Kara Swisher and statements to The Business Standard, Downey Jr. asserted his intention to take legal action against any future Marvel executives who would use AI to digitally recreate him as Iron Man, supporting California’s new law safeguarding performer likenesses.The long-term significance here is undeniable. Downey Jr. is reshaping his legacy in real time, not just through blockbuster payday and villainous reinvention, but also by challenging the entertainment industry’s ethics on digital identity. His continuing recovery journey and public outreach remain part of his narrative, but this MCU comeback—especially as a major villain with transformative franchise impact—sets a new biographical benchmark for one of Hollywood’s most influential figures.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

Robert Downey Jr. BioSnap a weekly updated Biography.Robert Downey Jr has seized headlines this past week thanks to a buzzy reunion with Tom Holland, his Marvel co-star, as the duo launched a joint beverage venture blending non-alcoholic beer and specialty coffee. According to The Drinks Business and People magazine, their brands—Downey’s Happy Coffee and Holland’s Bero—unveiled two limited-edition items: Bero Coffee Draught, a coffee-forward stout-style beer under 0 point 5 percent ABV, and Happy Eternal Hoptimist, a hop-inspired Arabica coffee blend. Both are now available nationwide through Target and online, bundled as the “From AM to PM” set, leaning into Holland’s narrative of sobriety and Downey’s long-standing advocacy for mental health. This cross-category partnership was announced with coordinated digital campaigns on Instagram and TikTok, showing both actors delivering toasts and emphasizing friendship, quality, and personal authenticity—a move widely recognized as smart and sincere rather than pure celebrity vanity.The launch itself was marketed as a milestone in the mindful drinking movement, drawing attention from broader food industry analysts and business media. Gen Z’s demand for booze-free buzz and experiential brands is seen as a major driver for success here, with industry experts telling The Food Institute that these personalities have crafted “a collaboration you can only do with a friend,” sparking organic cultural momentum. Social media lit up—not only with Marvel fandom nostalgia over Holland and Downey’s apparent camaraderie but also broader influencer interest in the products themselves. On Threads, October tenth, MarvelWorld posted a picture of the duo at a wharf during the campaign, celebrating a reunion not seen since the Avengers: Endgame press tour.On the entertainment front, Downey posted an Instagram photo alongside major cast members from next year’s tentpole Marvel film “Avengers: Doomsday,” including Channing Tatum, Chris Hemsworth, Paul Rudd, Anthony Mackie, Simu Liu, Winston Duke, Vanessa Kirby, and Ebon-Moss Bachrach. Downey’s personal caption congratulated both old and new Avengers ahead of opening weekend for “Thunderbolts,” with cast members making T’s with their hands for the new team. This snapshot fueled discussion about Downey’s pivot from his iconic Iron Man role to Victor von Doom, the ultimate antagonist in upcoming Marvel phases—a potential legacy shift likely to have weighty biographical significance.Within the past few days, there have not been reports of major public controversies, nor has Downey made any political statements or appeared at film festivals. His business activities have centered on the beverage launch and ongoing Marvel franchise commitments. Altogether, this week underscores a public image of Downey both as an innovator in celebrity entrepreneurship and as an enduring pop culture figure, with news cycles focused mainly on the fusion of his personal values with his business and cinematic endeavors. There are no reputable stories suggesting otherwise, and the overwhelming tone from verified sources is that of admiration as Robert Downey Jr continues reshaping his legacy.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

Robert Downey Jr. BioSnap a weekly updated Biography.Robert Downey Jr. has made headlines this week not for a new Marvel role, but for a first-of-its-kind business collaboration with his longtime friend and fellow actor Tom Holland—a partnership that merges their off-screen passions into an entirely new kind of brand story. According to multiple industry and entertainment news sites including Food Institute, PR Newswire, and Parade, Downey and Holland’s respective beverage brands—Happy Coffee and BERO Brewing—have launched two limited-edition products: the BERO Coffee Draught, a lightly caffeinated, nitrogen-infused, stout-style non-alcoholic beer, and the Happy Eternal Hoptimist, a ground coffee inspired by BERO’s signature hops. The move is being billed as both a celebration of their decade-long friendship and a genuine effort to bridge the worlds of premium coffee and non-alcoholic craft beer. Food Institute notes that the collaboration is available online and exclusively at select Target stores nationwide, making it both a high-profile and accessible consumer play.Downey, who is famously passionate about sustainability and quality in his coffee business, emphasized in statements released to PR Newswire and Parade that this partnership is rooted in mutual support and respect. He shared, “My friendship with Tom stems from mutual support and respect, and this partnership is exactly that—sharing what we love and creating quality products in tandem.” Tom Holland echoed that sentiment, telling Parade, “This is the kind of collaboration you can only do with a friend. Robert knows coffee better than anyone, and we wanted to bring that same level of care to a beer that celebrates what both our brands stand for: quality, craft, and a premium experience in every sip.”On social media, fans have been treated to nostalgic clips of the two actors teasing the collaboration, as seen in a 20-second video highlighted by NewsBreak, where they stand side by side, clearly enjoying their real-life “brew-mance” as much as their on-screen chemistry. While their Marvel reunion on film remains unconfirmed—Downey is currently playing Doctor Doom in the upcoming Avengers: Doomsday and Holland is filming the next Spider-Man movie, per IMDb—this beverage launch is the duo’s biggest public joint venture outside the MCU.From a business standpoint, industry analysts see this as more than just another celebrity endorsement. As reported by FB101, this collaboration represents a strategic move in the beverage sector, highlighting how authentic personal relationships can drive meaningful product innovation and cross-category appeal. The products themselves—a coffee-flavored beer and a hop-inspired coffee—are being pitched as versatile, premium, and designed for a new generation of mindful drinkers.In summary, Downey’s most significant public activity this week is this high-profile, friendship-driven business launch, which blends his reputation for quality and innovation with his off-screen camaraderie with Holland. There have been no other major headlines regarding Downey’s movie projects, public appearances, or social media activity—no red carpets, no breaking MCU news, and no controversy. For now, the coffee-and-beer collab is the story, and it’s one that could have lasting implications for both his personal brand and the evolving landscape of celebrity-backed consumer goods.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

Robert Downey Jr. BioSnap a weekly updated Biography.Robert Downey Jr. has been trending across entertainment and business headlines after a highly anticipated reunion with Tom Holland. The two Marvel stars appeared together in a new ad for their brands—Downey Jr.'s Happy Coffee and Holland's BERO, an alcohol-free beer—which launched two limited edition products called BERO Coffee Draught and Happy Eternal Hoptimist ground coffee. Their joint Instagram post on October 6 showed them joking around while showcasing both drinks, which immediately went viral and filled social media with fans gushing over their chemistry. According to The News, the collaboration is rooted in mutual friendship and respect, with Downey describing it as “sharing what we love and creating quality products in tandem.” Holland echoed this, saying, “Robert knows coffee better than anyone, and we wanted to bring that same level of care to a beer that celebrates what both our brands stand for: quality, craft and a premium experience in every sip.”The promo has reignited excitement over their onscreen partnership, especially with Marvel rumors swirling about Downey Jr.’s return in Avengers: Doomsday. However, as reported by SuperheroHype and PopRant, this comeback will see him step away from Tony Stark and portray Victor Von Doom, Marvel’s legendary villain—a move generating considerable buzz and debate about its impact on the franchise’s future. Speculation continues about Tom Holland’s Spider-Man joining the cast for Doomsday; official confirmation is still pending, but industry insiders expect a reunion in Avengers: Secret Wars if Spidey skips this installment.Fans online have not missed the opportunity to comment on Downey Jr.’s look in the ad. The 60-year-old actor’s older appearance sparked debate on Twitter and Instagram about whether their Iron Man is finally showing his age. Some defended him, noting, “He is a 60 year old man and looks good for his age,” while others found it “jarring” transitioning from Tony Stark’s perpetual youth to candid RDJ.On the business front, ThinkAdvisor revealed additional developments: a life insurance web broker originally funded by Downey Jr. is moving toward a $100 million IPO, confirming that his influence isn’t confined to Hollywood. With two beverage products now available online and at Target, and a major villain role ahead in the Marvel universe, Robert Downey Jr. enjoys a unique blend of nostalgia, innovation, and anticipation. Whether fans are debating his look, celebrating his business acumen, or theorizing about his next Marvel twist, Downey Jr. remains a headline magnet—and every indication points to his enduring appeal and undeniable legacy.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

Robert Downey Jr. BioSnap a weekly updated Biography.Robert Downey Jr. has kept the spotlight buzzing over the past few days, straddling Hollywood, business, and social media headlines with trademark charisma. New York City saw an Avengers-family moment when Downey Jr. reunited with Gwyneth Paltrow and Mark Ruffalo for a one-night-only event that gave fans real nostalgia for the superhero era, reported on AOL. The trio’s chemistry remains unrivaled and their appearance set social feeds ablaze, sparking hashtags and plenty of speculation about future collaborations.On the business front, ThinkAdvisor broke news that a life insurance web broker, originally fueled by Downey Jr.’s seed funding, is making waves with a planned $100 million IPO. Such moves reinforce his reputation not only as Hollywood’s comeback king but as a savvy investor whose choices continue to shape industries well beyond the limelight.If Marvel chatter is any indication, the actor’s future on-screen looks electrifying. Just yesterday, Marvel Studios revealed first official HD images of Downey Jr. as Victor von Doom, aka Doctor Doom, in Fantastic Four: First Steps. The reaction has been explosive, with The Direct calling his take “menacing” and fueling intense buzz for Avengers: Doomsday and Avengers: Secret Wars, both slated for 2026 and 2027 respectively. Adding intrigue, Small Screen and Threads suggest Downey Jr. might be the only MCU star to have read the entire Avengers: Doomsday script, though that rumor remains unverified. Shane Black, famed director of Iron Man 3, told IMDb that Downey Jr.’s Doctor Doom could revolutionize the comic movie genre, a bold claim that has set the fandom alight.On Broadway, Downey Jr. is drawing critical attention thanks to his lead in Ayad Akhtar’s McNeal at Lincoln Center—a strictly limited run immersing him in highbrow theater while drawing praise for tackling complex themes around AI and family. Local Los Angeles event coverage from Celebrity Datebook placed Downey and his wife Susan on several A-list guest lists this week, although their appearances have been kept low profile.The Sherlock Holmes saga is feeling less certain. As reported by Superhero Hype, doubts about Sherlock Holmes 3’s fate are resurfacing, with co-stars expressing skepticism about Downey Jr.’s continued involvement, highlighting Hollywood’s volatile nature.On social media, his posts and mentions are reliably viral, with fans dissecting everything from red carpet reunions to cryptic teaser images. Rumors and speculation swirl daily but verified news shows Downey Jr. balancing business, performance art, blockbuster anticipation, and the kind of legacy-defining choices that may well be remembered long after this week’s headlines fade.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI