“Built for More” with Sarah Webb – Reward Podcast Episode 34

What if the secret to success isn’t holding the line – but knowing exactly when to SHIFT?Emily Countryman, founder + CEO of weight loss and wellness company Shift Set Go, has never been afraid to rewrite the playbook. In fact, it’s what’s kept her thriving in an industry where even the biggest names – yes, we’re looking at you Jenny Craig—have stumbled. As the weight loss and wellness space gets more accelerated and disrupted, Emily’s agility and clarity continue to set her apart.In this episode of REWARD: The Podcast of The Trust, our host Ali Brown sits down with longtime member Emily for a candid conversation on reinvention, resilience, and the real grit behind growth. From pivoting her business model to embracing disruption with confidence, Emily’s journey is an empowering reminder that being adaptable isn’t just a survival skill – it’s a strategy.On this episode of the #REWARDPodcast, you’ll hear:How Emily absorbed clients from shuttered competitors and built trust in the midst of market chaos (talk about turning challenges into growth!)What navigating a product supply crisis taught her about leadership and long-game thinkingThe real impact of GLP-1 injectables on the weight loss industry – and why authenticity matters more than everWhy small businesses can typically be the fastest, smartest players in the roomAli and Emily’s candid chat on pivoting through postpartum, pandemics, and business plateausAND the power of staying rooted in your mission, even when everything else is shiftingThis one’s for the founders who are ready to lean in, let go, and evolve – again and again.And, learn more about The Trust and Emily! Learn more about The Trust – our tight-knit community for 7+8-figure women entrepreneurs Learn more about Shift Set GoFollow Emily on InstagramConnect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode!

What if the secret to success isn’t holding the line – but knowing exactly when to SHIFT?Emily Countryman, founder + CEO of weight loss and wellness company Shift Set Go, has never been afraid to rewrite the playbook. In fact, it’s what’s kept her thriving in an industry where even the biggest names – yes, we’re looking at you Jenny Craig—have stumbled. As the weight loss and wellness space gets more accelerated and disrupted, Emily’s agility and clarity continue to set her apart.In this episode of REWARD: The Podcast of The Trust, our host Ali Brown sits down with longtime member Emily for a candid conversation on reinvention, resilience, and the real grit behind growth. From pivoting her business model to embracing disruption with confidence, Emily’s journey is an empowering reminder that being adaptable isn’t just a survival skill – it’s a strategy.On this episode of the #REWARDPodcast, you’ll hear:How Emily absorbed clients from shuttered competitors and built trust in the midst of market chaos (talk about turning challenges into growth!)What navigating a product supply crisis taught her about leadership and long-game thinkingThe real impact of GLP-1 injectables on the weight loss industry – and why authenticity matters more than everWhy small businesses can typically be the fastest, smartest players in the roomAli and Emily’s candid chat on pivoting through postpartum, pandemics, and business plateausAND the power of staying rooted in your mission, even when everything else is shiftingThis one’s for the founders who are ready to lean in, let go, and evolve – again and again.And, learn more about The Trust and Emily! Learn more about The Trust – our tight-knit community for 7+8-figure women entrepreneurs Learn more about Shift Set GoFollow Emily on InstagramConnect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode!

What happens when a high-alpha CEO decides to stop pushing and start surrendering?For Kris Murray, that moment came after decades of leading one of the most successful coaching companies in early childhood education. As the founder of The Child Care Success Company, she built a powerhouse brand from the ground up—one that now runs with an employee-ownership model and continues to thrive without her daily involvement. (Yes, really.)But what came next? A chapter of reinvention. Fueled by soul work, intuition, and a whole lot of personal freedom, Kris has since stepped into her next evolution—as a mentor to women founders ready to lead with more ease, meaning, and joy.In this episode of REWARD: The Podcast of The Trust, founder Ali Brown sits down again with our member Kris to talk about the often-unspoken reality of what comes after “success”… and how to reimagine the next chapter on your own terms. This one’s full of laughter, truth bombs, and powerful lessons on legacy, reinvention, and the courage to lead differently.On this episode of the #REWARDPodcast, you’ll hear:The inspiring story of how Kris turned a burned-out consulting gig into a thriving 7+ figure company in an overlooked niche (SPOILER: There’s major power in going deep, not wide)How she transitioned her company to an employee-owned model—freeing herself to focus on mentorship, personal growth, and big vision coachingWhy midlife isn’t a “crisis” but a sacred opportunity to reconnect to yourself and the impact you actually want to makeAli and Kris on what real leadership looks like for women founders now (Hint: it’s no longer about proving or pushing)AND the surprising rewards of slowing down, saying no, and creating space for what’s nextThis conversation is a must-listen if you’ve been feeling the nudge to do things differently and want proof that reinvention is not only possible, it can be exactly what you need.And, learn more about The Trust and Kris! Learn more about The Trust – our tight-knit community for 7+8-figure women entrepreneurs Learn more about The Child Care Success CompanyFollow Kris on InstagramConnect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode! 

Ever feel like running your business should feel more like freedom—and less like constant fire drills? For so many women who’ve mastered their craft, making the leap to leading a business comes with a steep learning curve.From corporate finance and Fortune 500 consulting to becoming the go-to fractional CFO for high-level businesses across the U.S., Sarah Webb has built a reputation for turning financial chaos into calm. She’s known for her ability to decode messy numbers, bust through growth plateaus, and give her clients the strategic vision to move forward with confidence.In this episode of REWARD: The Podcast of The Trust, our founder and host Ali Brown sits down with our member Sarah to dive into the biggest money myths holding business owners back, the quiet power of systems, and the real reason women need strong financial support—and community—to grow. Sarah also opens up about the early money lessons that shaped her, the pressure to “do it all,” and why building your own rhythm is the real ROI.If you’re ready to stop winging it and start owning your role as the visionary in your business, this is the episode for you.On this episode of the #REWARDPodcast, you’ll hear:The unconventional investment lessons that gave her a head start on financial fluencyWhat she learned jumping from PWC to a major corporate finance role—and why that transition matteredWhy founding Plaid for Women became a pivotal move in her mission to elevate women’s voicesThe myth of “doing it all alone” that keeps too many women stuck (and how to get out of it)Why building your own board of advisors can be the game-changer you didn’t know you neededAnd yes, what it’s *really* like to manage spreadsheets, strategy, and a “no jerks” policy—all without losing your mind (or your sense of humor)And, learn more about The Trust and Sarah! Learn more about The Trust – our modern, premier network for 7+8-figure women entrepreneurs Learn more about Webb CFO + Plaid for WomenFollow Sarah on InstagramConnect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode! 

When it comes to wealth, most women were taught to play it safe, stay small, or hand over the reins altogether. But today’s women leaders know what’s possible when you STOP following the rules — and start building your *own* framework for success.Suzanne Powell came from humble beginnings in a trailer park outside Detroit, and today manages over $145 million in assets. How? She made a conscious decision early on: Her future would look nothing like her past. Today, she’s the vice president of Meridian Wealth Management, founder of Capital Strategies Group, and a trusted advisor to women ready to take ownership of their financial lives.o women ready to take ownership of their financial lives.In this episode of REWARD: The Podcast of The Trust, our founder and host Ali Brown sits down with Suzanne for a powerful conversation about money, motherhood, and the mindset required to create a life of freedom. They explore how women can lead in their wealth journeys, why delegation is a game changer, and how Suzanne’s approach to business and balance is helping others rise — on their own terms.On this episode of the #REWARDPodcast, you’ll hear:The moment she decided to design a life that looked radically different from the one she came from.Why financial planning is not just about the numbers — it’s about creating freedom and fulfillment.Suzanne’s refreshing take on balancing business and family without losing yourself in the process.The power of women taking the financial lead — and how The Trust became a key part of her journey.And why delegation isn’t a luxury… it’s a strategy for building the life you actually want.And, learn more about The Trust and Suzanne! Learn more about The Trust – our modern, premier network for 7+8-figure women entrepreneurs Learn more about Meridian Wealth ManagementFollow Suzanne on LinkedIn + InstagramConnect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode!

Fun innovation doesn’t always come from tech or trends — sometimes, it starts with a simple idea, a spicy discussion with friends and colleagues, and a bold woman willing to create it!Dr. Alisa Brady is the founder of Sweetums, a brand that began with flavored intimate wipes (yes, really!) and quickly grew into a full line of other products. With a background in psychology and a pulse on what women actually want, Alisa built her business from the ground up while continuing to run her mental health clinics — navigating two entirely different worlds, and finding unexpected synergy between them.In this episode of REWARD: The Podcast of The Trust, founder and host Ali Brown sits down with our member Dr. Alisa to talk product creation, smart brand expansion, and the surprising overlap between mental health and entrepreneurship. On this episode of the #REWARDPodcast, you’ll hear:Why Dr. Alisa’s background in psychology gave her an edge in product development — and in understanding what consumers *really* want.The gritty reality of launching a consumer brand during a supply chain crisis (and what persistence actually looks like).How community support, including The Trust, helped fuel Alisa’s growth when the path forward wasn’t always clear.The surprising feedback that drove product expansion (hint: men love Sweetums too).And the honest truth about building something bold when not everyone believes in your vision... yet.And, learn more about The Trust and Alisa! Learn more about The Trust – our modern, premier network for 7+8-figure women entrepreneurs Learn more about Dr. Alisa Brady's Sweetums Follow Dr. Alisa on LinkedInConnect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode!

TIME SENSITIVE: The shift is happening — and it’s shaking up even the most successful among us.Lately, more women in leadership positions have been hitting the same wall: their once-thriving businesses suddenly feel off. The numbers may still look good on paper, but something deeper is misaligned. The drive’s no longer there. The clarity’s gone. And the question becomes: What now?In this solo episode of REWARD: The Podcast of The Trust, our founder Ali Brown unpacks what she’s calling “The Great Misalignment” — a collective crisis among powerful women founders who are no longer willing to sacrifice alignment for achievement.She shares the signs to look for, the myths that keep us stuck, and why reinvention doesn’t have to mean burning it all down. Instead, it can look like strategic subtraction — a shedding of what no longer fits — and rebuilding from a place of clarity, truth, and long-term vision.Ali also invites you to her upcoming FREE CLASS, "The Calling for Reinvention", and offers a glimpse into how The Trust community is supporting women at this exact moment of evolution. If you've been feeling the pull toward something deeper, this episode is your signal.And, learn more about The Trust and Ali’s upcoming call! ​Reserve your spot here for Ali’s call 'The Calling for Reinvention' Tuesday May 20 at 1pm ET​Learn more about The Trust – our modern, premier network for 7+8-figure women entrepreneurs Connect with us on social using the hashtag #RewardPodcast (and tag Ali on Linkedin or on IG at @AliBrownOfficial)... and share your key takeaways from this episode!

In an era where numbers have often overshadowed people, revolution comes from valuing new metrics… and a whole new ecosystem. Enter Kiri-Maree Moore: leadership strategist, global consultant, and the "secret sauce" behind the success of many top-tier leaders. From leading transformative meetings with her Human Intelligence methodology to her firm belief in making micro-shifts for macro changes, hear how we all can create huge change not only in our own organizations but also approach global issues in a whole new way. In this episode of REWARD: The Podcast of The Trust, founder and host Ali Brown sits down for an insightful conversation with our member Kiri-Mari to discuss the complexities of modern leadership, the importance of nurturing human capital, and the path to creating spaces where everyone can truly thrive. On this episode of the #REWARDPodcast, you’ll hear: The impact of breaking away from traditional leadership models (make way for "unconventional” female leaders")  The profound importance of community for those looking to achieve greater collective impact. Kiri-Marie’s compelling story of overcoming physical limitations to take her life in a whole new direction.  The value of collaboration and partnerships in broadening influence and creating lasting change.  Ali’s thought-provoking critique of government inefficacy (and why grassroots efforts are *the* answer for real change) AND the permission you may have been looking for to embrace your unique perspective and make impactful changes in your community and beyond. And, learn more about The Trust and Kiri-Maree!  Learn more about The Trust – our modern, premier network for 7+8-figure women entrepreneurs  Learn more about Kiri-Maree Moore's Human Intelligence  Follow Kiri-Maree on Instagram and LinkedIn Connect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode!

The world seems turbulent right now, and many are panicking over the election, the economy, everything! But to regain calm control, our guest today simply says, ‘Vote for yourself.’ It’s time to create your OWN economy that will thrive in any market and no matter who’s in office. Stop focusing on the external and focus on what YOU – you brilliant amazing woman – have control over at this very moment. Penelope Jane Smith has a robust background in real estate investment and transformed her own past financial struggle into a mission to guide others towards financial freedom. She is also the creator of Financial Freedom 101, a dynamic online event that equips participants with essential money management skills. Penelope is all about using automated systems and passive investing strategies to build wealth –  without the stress. In this episode of REWARD: The Podcast of The Trust, founder and host Ali Brown sits down for an insightful conversation with our member Penelope, and they delve into the power and simplicity of building a secure financial future. On this episode of the #REWARDPodcast, you’ll hear: Penelope’s journey of rebuilding her wealth after the 2008 financial crisis using her unique system for financial freedom Three top investment tips that Penelope swears by (PLUS the benefits of a passive strategy for a well-defined financial vision.) Ali’s advice for staying focused on controlled financial strategies, despite all of the noise – especially during election fallout. Penelope’s secret hack to transformational financial health: The Money Date (Intrigued? So were we!) The sign you've been looking for to take control of your financial health, with practical steps to achieve real financial independence. And, learn more about The Trust and Penelope!  Learn more about The Trust – our modern, premier network for 7+8-figure women entrepreneurs  Learn more about Penelope’s company Real Prosperity Inc Follow Penelope on Instagram and LinkedIn Connect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode! 

Feel like your business needs a strategic boost…  without compromising your lifestyle? Then it’s time to make bold moves amidst any economic challenges – all while staying true to your personal values and vision. The secret? Mastering data-driven decision-making and leveraging market trends to your advantage. Jessica Marx is the founder of Tailored Premier – a boutique consulting firm and also a serial entrepreneur and five-time Forbes Business Advisor. With a rich background in commercial real estate and a pivotal role in a healthcare startup acquisition for over $8 billion, Jessica is blazing the trail on helping businesses navigate economic uncertainties and seize growth opportunities – even when times predict otherwise.  In this episode of Reward, The Trust founder Ali Brown sits down with our member Jessica to discuss the rewards of entrepreneurship, the importance of adaptability in business, and the power of diverse perspectives in strategic decision-making. Do NOT miss this charged conversation about mastering balance, leadership, and seizing opportunities amidst these challenging times. On this episode of the #REWARDPodcast, you’ll hear: Jessica’s  journey from commercial real estate to leading a healthcare startup AND its $8 billion exit How Jessica is making market trends and data align with her intuition and lifestyle Tips for YOU to build confidence *right now* to make swift decisions, and seize opportunities during these economic downturns. Ali’s advice on staying grounded while managing your business (add in raising twins for Difficult Mode!) The permission you may have been looking for to adapt your strategies to prioritize flexibility during this season And, learn more about The Trust and Jessica!  Learn more about The Trust – our modern, premier network for 7+8-figure women entrepreneurs  Learn more about Jessica’s company Tailored Premier Follow Jessica on Instagram and LinkedIn Connect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode!