Revolut Insider podcast

Ep. 46 Revolut on the Grid: the making of an F1 partnership

0:00
18:52
Rewind 15 seconds
Fast Forward 15 seconds

Nacho González, Head of F1 Activation at Revolut, shares the thinking and ambition behind partnering with Audi to create the Audi Revolut F1 Team.

He talks about managing a global collaboration at this scale and how Revolut is showing up in sports to meet customers beyond the app.

In this episode, host Alex Carril and Nacho discuss:

  • What goes into building a Formula One activation at a global scale
  • How Revolut’s partnership strategy became more ambitious to match the company’s growth
  • The reality of managing world-class sports partnerships day to day
  • Why F1 became the right platform to connect with customers beyond the app, and what made Revolut ready for that stage
  • Nacho’s growth since joining Revolut in 2022, and the lessons that came with it
  • 3 key factors behind choosing Audi as our F1 partner
  • How this collaboration creates value for customers
  • What it was like seeing these activations come to life during the team’s first race weekend in Melbourne
  • Where to go from here when it comes to partnerships, and the importance of being present in sports
  • How a winning mindset shows up on and off the track

Follow Revolut Insider on Instagram: ⁠revolut.la/RevolutInsider⁠

View open career opportunities at Revolut: revolut.la/4agDTPH

More episodes from "Revolut Insider"