Are conference booths dead? What we learned from a workshop-only event
10/22/2026
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23:32
Ben and I are back together after finally meeting in person in Holland, Michigan (Ben’s hometown) for the We’re Not Marketers conference.
As sponsors, we didn’t get a booth or a presentation. They only ran hands-on workshops, so we spent our time building demos with prospects and customers.
We cover:
- Whether booths will start to disappear next year
- Why teaching people something builds more brand than swag
- Customer events vs. booths: where Ben would spend $30K
- Attendees asking ChatGPT which booths to visit
- Why event attendance is dropping and dinners are getting crowded
- How BDRs and newer reps can use conferences to build their personal brand
- A Q4 pep talk from Coach Ben for every seller listening
For this episode:
I drink tea 🍵 (still recovering from our night out)
Ben drinks white wine 🥂 (no more red for a while)
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