RS342 - Why you need a signature process to scale your expert business

In a world obsessed with going viral, what if your quiet consistency was your biggest asset? In this episode, Anna Lundberg unpacks what it really means to be visible - without losing your integrity, burning out, or contorting yourself into a brand you barely recognise. This is your invitation to build quiet authority - and grow your business, your way. Key takeaways Visibility Isn’t About Volume Anna explains why chasing quantity won’t build meaningful authority or a real business, and why thoughtful, intentional presence trumps endless posting. The Power of Positioning & Intentionality Learn why clear positioning, your ‘signal sentence’, and consistent messaging are more powerful than trying to go viral. Quality Conversations Drive Business Engagement doesn’t have to mean public likes; many ideal clients are silent lurkers who’ll reach out when ready, so don’t judge success by comments and shares alone. Content Pillars Anchor Your Message Anna shares her system of content pillars to keep your message focused, making content creation easier and more strategic. Don’t Trade Integrity for Impressions It’s easy to get caught up in the algorithm game—Anna urges you to stay true to your values, and reassures you that you don’t need massive numbers to have a thriving business. Want support clarifying what you want to be known for and building a personal brand that actually works for your business? Book a free call to explore how we can shape your visibility strategy with intention - no hacks, no hype. https://onestepoutside.com/call

Anna Lundberg sits down with entrepreneur, strategist, and podcast host Stephanie Melodia. Stephanie shares her unconventional career journey from art school to building a successful business, discusses how she’s rethinking success at a pivotal life stage, and unpacks the power and pitfalls of metrics, personal branding, and living a “multi-hyphenate” career. Tune in for candid insights on balancing ambition with gratitude, redefining what success truly means, and practical strategies to create a work-life blend on your own terms. Key Takeaways 1. Redefining Success Is an Ongoing Journey Success isn’t a fixed goalpost—you’ll keep evolving your definition as your life and ambitions change. Gratitude and self-reflection are key to enjoying the journey and avoiding endless “what’s next?” thinking. 2. Embracing Nuance and Balance True fulfilment lies in balancing achievement with appreciation for what you already have. Stephanie’s mantra: “How do I stay hungry yet full at the same time?” 3. The Power of Personal Brand & Experimentation Building your personal brand—even accidentally—can be crucial for business growth and client attraction. Experimenting and “accidentally” discovering what works is often the best route forward; action trumps perfection. 4. Rethinking Metrics and Social Media Influence Metrics can be motivating, but beware of linking self-worth to numbers—focus on meaningful impact over vanity stats. Connection beats collection: quality of relationships trumps number of followers. 5. Creating Your Ideal Day—and Life Stephanie offers a practical glimpse into designing a work-life blend that reflects your values, ambitions, and joy. It’s possible to curate your day-to-day around the things you love, with structure enabling freedom. Ready to redefine success on your own terms? If you’ve outgrown the business model you started with - or you’ve hit your goals but it still doesn’t feel quite right - it’s time to recalibrate. Inside the Business Accelerator, you’ll redesign your expert business for more revenue and more freedom - with a smarter strategy, sustainable offers, and a business model that’s aligned with what success looks like now. Apply now at onestepoutside.com/accelerate

Are you feeling a quiet nudge in your business, even though everything looks “fine” on the surface? This episode is for entrepreneurs and independent experts whose business is ticking along, but something just feels off. Join Anna Lundberg as she explores how to recognise these subtle signals and take strategic action - before burnout or boredom kicks in. Tune in to discover how to recalibrate your business for greater clarity, alignment, and fulfilment. Key Takeaways Recalibration doesn’t require crisis You don’t need to wait for things to fall apart to want more from your business. Proactive, strategic evolution helps you stay aligned and engaged. Recognise the subtle signs Even when work is steady, you may feel unchallenged, creatively flat, or notice your ideal clients are shifting. These aren’t red flags—they’re invitations to grow. You’ve outgrown your original business model As you and your lifestyle evolve, so should your offers, pricing, and positioning. Intentional recalibration ensures your business continues to serve your current goals and values. Strategic action over dramatic change Recalibration is about refining, not starting over. Shift your structure, update your messaging, and build for your next chapter—without burning everything down. Support and structure accelerate growth Having a supportive community and clear, intentional strategy (like Anna’s Business Accelerator) helps translate fresh ideas into purposeful action. Ready to recalibrate before burnout or boredom hit? If your business looks ‘successful’ on paper but no longer feels aligned, it’s time to pause, reflect, and evolve. Inside the Business Accelerator, you'll redesign your expert business for more clarity, more confidence, and more freedom - with strategic support, a smarter model, and a clear plan to grow in a way that actually works for you. ⚠️ Doors are closing - apply now to join us this intake: onestepoutside.com/accelerate

Do you adore your work but lately find it draining rather than energising? In this episode, Anna Lundberg explores the hidden pitfalls of passion-driven businesses - how loving what you do can still lead to burnout, and practical steps to reclaim balance and sustainability. Tune in for a refreshing perspective and actionable advice designed to help you protect your wellbeing while delivering your best work. Key Takeaways Loving Your Work Doesn’t Make You Immune to Burnout: Passion is powerful, but over-delivering and poor boundaries can lead to exhaustion - even when you deeply care about your business and clients. Boundaries Are Essential for Sustainable Success: Building boundaries into your business model and daily routines is vital to prevent draining your energy and sacrificing your personal life. Revisit Your Pricing and Offers: Ensure your fees reflect both the emotional and energetic load of your services. Let go of profitable offerings if they consistently leave you depleted. Intensity Isn’t Sustainable: While occasional busy periods are normal, constant overworking should not be the status quo. Design your business to support your capacity and lifestyle as it is now. Sustainable Growth Is Possible (and Necessary): You don’t have to choose between ambition and wellbeing. Success can - and should -come without sacrifice, with systems that allow you to thrive long-term. Feeling drained by the very business you built to give you freedom? If your passion is starting to feel like pressure, and your business is taking more than it gives... it’s time to rethink how you're growing. Inside the Business Accelerator, you'll redesign your expert business for more energy, more income, and more ease - with smarter structure, sustainable offers, and boundaries that protect your time (and your wellbeing). Apply now at onestepoutside.com/accelerate.

Are you finding that your business growth is coming at the cost of your freedom, ease, or sense of fulfilment? In this episode, Anna Lundberg shares why “more” isn’t always better - especially if more clients and more revenue are leaving you stressed, overworked, or simply feeling boxed in by the business you’ve built. Tune in to discover practical strategies for recalibrating your business so it delivers not just profit, but also genuine freedom and satisfaction. Key Takeaways Rethink What Growth Means for YouMore revenue doesn’t always equal more freedom—sometimes, it simply means more stress. Anna urges listeners to reconsider what they truly want from growth, challenging the notion that scaling up is always the best path. Sustainable Growth Over Stressful SuccessIf growth is making you feel less in control or more exhausted, it's a sign to recalibrate. Sustainable growth should energise you, not drain you. Practical Shifts for Sustainable Success Streamline and narrow your offerings to avoid overwhelm. Firm up your boundaries—know when to say no and protect your time. Fix “leaky systems” in your client onboarding, communication, and delivery to maximise efficiency and profitability. Simplify your marketing efforts to avoid burnout and ensure every action works harder for you. Quality Over QuantitySometimes, fewer (but higher quality) clients can mean more fulfilment and profit with less stress. Regularly Audit and Adjust Pause periodically to assess what’s working (not just financially, but energetically), and be willing to refine your business model, pricing, and delivery accordingly. Ready to grow - without losing the freedom you left corporate for? If you’re finding yourself stretched thin, constantly juggling clients, or scaling in a way that doesn’t feel like success… it’s time to recalibrate. Inside the Business Accelerator, you’ll redesign your expert business for more revenue and more freedom - with a smarter model, sustainable offers, and clearer boundaries to grow in a way that actually works for you. Apply now at onestepoutside.com/accelerate

How do you turn a string of spontaneous decisions - and even some tough health setbacks - into a thriving business and an impactful brand? This month, Anna welcomes public speaking pro Alex Merry, founder of the MicDrop community, for an open conversation about resilience, redefining success, and building a business that truly works for you. Key takeaways: The Journey From Charity Fundraising to Thought LeadershipAlex shares his unexpected career twists, from football coaching and charity fundraising to hosting TEDx and founding Mic Drop, a community for aspiring and established thought leaders. Redefining Success After SetbacksHealth challenges forced Alex to re-evaluate his definition of success—he now prioritises health, meaningful impact, and contribution over external validation and grinding for growth. From Doing It All to Streamlining for ImpactAlex candidly discusses how hiring a business coach helped him simplify his services, focus on what brings most fulfilment, and structure his business (including stepping away from ‘being everything to everyone’). The Realities of Personal Branding and Fear of SuccessNavigating life in the public eye brings its own challenges, from handling viral attention to dealing with criticism and the unexpected ‘fear of success’ that can follow big wins. Building a Healthy, Sustainable RoutineAnna and Alex discuss setting boundaries, working with loved ones, integrating time off, and building in resilience so your business supports your lifestyle—not the other way around. Ready to build a business that works with your life, not against it? If you're done being everything to everyone - and craving more clarity, simplicity, and momentum - the Business Accelerator is your next step. Inside, you'll get strategic support to refine your model, streamline your services, and grow sustainably… with a business that reflects your values, energy, and ambitions. Apply now at onestepoutside.com/accelerate

If every client engagement feels bespoke, it’s time to rethink your approach. Anna shares why creating a signature process for experts is the secret to growing sustainably — with clarity, confidence, and client trust. Key takeaways: Clients Buy Your Method, Not Your Minutes Learn why shifting from selling bespoke hours to a clearly defined process instantly boosts your confidence, value, and client trust. Turn Expertise Into Intellectual Property (IP) Discover how to uncover and articulate your signature way of working, making it a cornerstone for scalable, sustainable growth—no legal jargon required. The Power of a Signature Process A well-crafted method not only streamlines client delivery but also enhances pricing, enables you to delegate, and supports new offers like group programmes or licensing. Simple Over Complex The most effective frameworks are clear, easy to remember, and flexible enough for real-world client work—plus, they set you apart as a thought leader. Ready-Made Frameworks in Popular Practice Get inspired by examples like Brené Brown’s Daring Leadership, Donald Miller’s StoryBrand, and Anna’s own 5 Pillars and Intentional Business Triad. Tired of reinventing the wheel for every client? If you're ready to grow your expert business in a smarter, more sustainable way, it's time to stop selling your time, and start owning your method. Inside the Business Accelerator, you'll get the strategic support and clear structure you need to build a business that works for you - with intentional growth, sustainable offers, and your own signature process at the core. Apply now at onestepoutside.com/accelerate

Feeling overwhelmed by the pressure to churn out endless content just to stay relevant? In this episode, Anna Lundberg explores how independent experts and business owners can build a powerful reputation without living on social media. Tune in to discover strategies for becoming known for your expertise - while reclaiming your time, energy, and creative spark. Shift from Quantity to Quality It’s not about posting every day—the real game-changer is having a clear, strong point of view that resonates and cuts through the noise. Define Your Unique Perspective Anna shares strategic questions to help you pinpoint what you believe, what frustrates you in your industry, and what alternative you want to offer. Strategic Visibility over Constant Noise You can achieve more impact with fewer, higher-value touchpoints—think standout articles, guest podcasting, or targeted events. Build a Magnetic Personal Brand A well-articulated point of view makes your marketing easier, strengthens your content, and turns you from ‘just another expert’ into the go-to person for your topic. Ready to build a business that actually works for you - without the hustle, or the guesswork? Apply to the Business Accelerator and get the support, structure, and strategy you need to grow sustainably. onestepoutside.com/accelerate

Are you brilliant at what you do, but weary of the endless ups and downs in finding clients? In this episode, Anna shares a refreshing approach to building a steady stream of clients - without falling into the trap of burnout, relentless hustle, or relying solely on “lucky” referrals. Get ready to learn how to set up a sustainable business infrastructure that works for you, so you can enjoy greater freedom, flexibility, and fulfilment. Key takeaways: Content Is Not a Client Engine Merely posting online will not reliably bring in clients - content is important, but not sufficient on its own, especially in today’s saturated digital world. Referrals: Powerful but Unpredictable Word-of-mouth and client referrals can be an excellent source, especially when you start, but without a systematic approach, they’re not a guarantee for sustainable growth. Build a Thoughtful, Repeatable Client Engine Success comes from having a strategic infrastructure built around three pillars: Positioning: Be crystal clear about who you serve, the problem you solve, and what makes you different. Messaging: Communicate your value in your audience’s language, focusing on real-world outcomes rather than abstract concepts. Systems: Establish simple, repeatable processes for moving people from curiosity to client, so your business isn’t dependent on your daily energy or motivation. Sustainable Lead Generation Anna highlights three sources for consistently attracting new clients: Thoughtful, genuine networking (not sleazy prospecting) Evergreen, high-value content (not fleeting daily posts) Leveraging your signature process or framework to stand out and attract right-fit clients Ready to build a business that actually works for you - without the hustle, or the guesswork? Apply to the Business Accelerator and get the support, structure, and strategy you need to grow sustainably. onestepoutside.com/accelerate

Anna speaks to Lucy Chamberlain, a female founder who is reshaping what success looks like in both the business world and her personal life. From leading a recruitment company division to becoming a single mother and launching her own venture, Lucy’s journey is one of resilience and redefinition. Tune in to discover how she navigated critical life transitions and realigned her career with her core values. Key Takeaways: Redefining Success: Lucy shares how her understanding of success evolved from financial stability and external validation to inner satisfaction and aligned values. Navigating Fear and Faith: Learn about Lucy's journey from fear-driven work ethic to cultivating faith with actionable steps, particularly during challenging times like the COVID pandemic. Building a Purpose-Driven Business: Discover how Lucy created a thriving recruitment company with a strong female-focused mission and a commitment to diversity and inclusion. Balancing Business and Personal Life: Lucy offers practical insights into time management, including her use of rituals and the importance of outsourcing and delegating. Want to dig deeper? Download the free Intentional Business Audit to reflect on what’s working, and what needs to shift. onestepoutside.com/intentionalbusiness