606: Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you?

AI is your most reliable, versatile team member.     It shows up on time. Everyday.    And does what you ask. Immediately.    Plus, it saves you time and money.   Y’all, what’s not to love?   Let’s take a hot second to explore what’s possible in my latest podcast episode, Preparing for the Age of AI.    In Episode 610, Rory Flynn, a foremost AI marketing expert, shows how your business can benefit from AI.  Here’s what we uncover:  Inbox Intrigue: Use the most underrated marketing channel as a problem-solver and a direct line to the heartbeat of your customers.  Master Analyst: Get data that humans don’t look for to make your marketing more nimble and effective.  Junior Wordsmith: Sidestep some cringey cliches of Chat GPT copy by feeding it smartly and specifically.  Outsourced Imagination: Create realistic images and tell visual stories with no photo shoots or big expenses required! Meeting Monitor: Level up your note-taking big-time in meetings and transfer key information to your CRM  in seconds.    Top Tools: Get 90% of what you need done with 3 proven and affordable platforms. Shave off about 15 hours of work each week! Strap on your seatbelt as we speed into the powerful and fast-evolving AI world in Episode 610.   Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Hosting studio events is part art, part science. The science is your plan.  Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that drive people through your doors and keep them coming back.  The ingredients you’ll need:  Compelling Goal: Identify why you’re hosting the event and what you want out of it. Is it to build community among members, drive new traffic or score some winbacks? Basic Budget: Not trying to be a buzzkill, but money matters. Run the numbers and figure out what you can spend. Then stick to it! Guest List: Your event goal and budget dictate who gets invited (and how many). Existing members, guests, leads, former members or trials?   Engaging Experience: Will you host a special session? Or share a sampler class? A workshop for existing members? Or a group hike?  Staff Stints: Assign team members specific tasks to help plan and run the event. Make sure they’re ready to answer questions, handle signups and mingle.   Master Plan: Think through and write down everything that needs to happen before, during and after the event. Create a detailed checklist. And then adjust the playbook as necessary along the way. The payback of a plan and process like this? You can use it for every future event. Plug and play, people! Ready to whip up something special? Pull out your cookbook with Episode 609. Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Imagine a world where you feel better.  A lot better. Or a little better. Because y’all, that’s really what our clients want.  So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness.  In Episode 608, Kyle shares how Anytime added recovery services and how your studio can get into the feel-good business. The rundown:  Up Front, Finally: It’s prime time to prioritize recovery after being overlooked in the back seat for too long. Self-Application: First educate, then let your team personally experience recovery tools so they become your best advocates.  Tool Up: Equip your studio with recovery options like percussion guns, compression boots, vibration and more.  Organic Convos: Be intentional about getting to know clients so you can personalize recovery recommendations.  Benefits Boom: Enhance relationships, boost visit frequency and duration, increase retention and generate revenue.   Begin by dipping your toe into the vast pool of opportunity. Then dive deep into recovery!  Feeling better begins with Episode 608. Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for the next segment in Building a brand: The ABCs of Boutique Fitness Marketing: G is for Growth Goals.  The rules to play: Think Big to Small: Identify your big goal first, then determine the intentions, strategies and tactics to get there.  Get S.M.A.R.T.: If your goals aren’t specific, measurable, achievable, relevant and timely, game over. Be Relentlessly Realistic: Lose the constant state of overwhelm and guilt that you’re underachieving. Fail Better: Failure is a valuable learning opportunity. Capitalize on it.  Celebrate More: Reward yourself and your team for small and big wins to fuel motivation. Plus, figure out if your BHAG. And snag some recommendations of powerful reads that can transform your life and your business. Sharpen your skills now with Episode 607.  Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek: What’s a Promo?: More than just ads…it's about heart connections. Beyond “Hey, Join Us”: Dive into community and collabs that matter. Track, Learn, Grow: Keep an eye on what works (and what doesn’t!). Real Talk: Sometimes, things flop. That’s where the gold is. Speak to the Soul: Make each offer a love letter to your tribe. Alison’s tips are pure gold for turning passersby into your fitness fam. Tune into EPISODE 606 and let’s get that studio buzzing. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much more than a snazzy logo or catchy tagline. Branding is the soul of your studio, the story that captivates your clients, and the experience that keeps them coming back for more. 🌟 Stand Out or Sit Down I'll let you in on how top-tier fitness brands like Nike and Alo Yoga have crafted immersive experiences that go beyond the gym walls. It's about creating a lifestyle that your clients crave. And guess what? I've been there, done that, and I'm here to show you how to shine in your own unique way. 💡 From Challenges to Triumphs Hear about my own transformation from a studio owner to a founder without a team or budget, and how I turned my passion into wildly profitable ventures. If I can do it, so can you! 🌍 Branding Without Borders Join me as I share my latest branding adventure in the Middle East, proving that a great brand knows no limits. It's all about crafting an identity that's as unique as the location itself. 🛠️ The Blueprint to Branding Success I'm not just talking theory; I'm giving you actionable strategies. From the importance of a comprehensive brand guide to the role of a creative director, I've got the insider info you need to build a brand that resonates. Don't miss out on the chance to transform your boutique fitness studio into a brand that leaves a lasting legacy. Tune in to EPISODE 605 and let's make some branding magic happen! With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a treasure chest of insights on team development. In this return of EPISODE 566, Amanda opened up about her tried-and-true methods for effective feedback, goal setting, and empowering her team.  Here's a sneak peek at what she shared: Feedback Loop: The art of giving feedback and goal setting that actually leads to change (Yes, it's possible). 6-Step Process: Amanda's personal approach to development conversations that work. It's a six-step process that's all about breaking the ice, getting employee feedback first, giving feedback, and more. Communication: The magic of open-ended questions and how they can help your employees open up and share. Employee Empowerment: Empower your team to take ownership of their roles and processes for better performance. Remember, a well-oiled team is the heart and soul of a booming boutique fitness studio.  Let’s listen and learn, together. So grab your notepad and tune into EPISODE 566. With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.linkedin.com/company/studio-growco/

Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: Mind Over Matter: How fitness feeds your brain as much as your muscles. True Talk: Why being real with your clients builds more than just muscle. Niche Knowledge: The power of knowing a lot about a little in the fitness world. Community First: Fitness spaces that feel more like a family reunion than a gym. Future Fit: Imagining a world where fitness wisdom leads the way. This episode is more than just fitness talk. It’s about shaping the future of how we move and think. Grab your water bottle and tune into Episode 603.  Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework

Y'all, What’s your superpower?  For Jasmine, it’s mindfulness. In Episode 601, we’re chatting with Jasmine Judson, who took mindfulness from her mat to the map, creating the worldwide movement Shakti Rise.” Here's the scoop: Mindfulness Meets Muscle: How her mindfulness approach reshaped her fitness studios and created a global community. Breathing Through Business: Why focusing on breath isn’t just for yoga—it's for business meetings, too. Set Intentions, See Results: Why setting intentions isn’t fluffy; it’s strategic, for both health and business wins. Bouncing Back Better: From personal lows to professional highs, resilience is Jasmine’s jam. More Than a Workout: Creating a place where fitness and well-being merge. Jasmine's story proves mindfulness doesn’t just build a better body… It builds a better business and community. So plug in and press play on Episode 601 – let Jasmine inspire your next big move.” Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/