Micromax Founder On Building 16000 Cr Company, Fall Of Micromax & Akshay Kumar | FO288 | Raj Shamani
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šŗ Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ Timestamps: (00:00) ā Intro (03:31) ā Childhood & Favorite Games (06:11) ā Why Playing Games Matters (07:57) ā Early Struggles (09:44) ā Value of Like-Minded Friends (11:43) ā First Programming Business (16:58) ā Tie-Up with Nokia (20:10) ā M2M Business Across India (26:31) ā Starting Of Micromax (28:48) ā Selling Micromax Phones (31:45) ā Innovation at Micromax (35:30) ā How Innovation Ideas Came (38:19) ā Micromax Peak Revenue (42:17) ā Importance of Advertising (44:40) ā Choosing Akshay Kumar as Brand Ambassador (47:14) ā Appleās Marketing Strategy (48:43) ā Price Sensitivity in India (50:24) ā What Went Wrong for Micromax (58:52) ā Thoughts on B2B Business (1:00:05) ā Why Hunger is Key To Success (1:05:59) ā Raj on Belief System (1:08:01) - New Electronics Business (1:15:35) ā AI Venture (1:20:06) ā Questions to Ask for Success (1:21:29) ā Meeting Asin (1:26:00) ā Closing Thoughts (1:26:20) ā Outro In todayās episode of Figuring Out, we have Rahul Sharma in conversation with Raj Shamani. Rahul is the co-founder of one of Indiaās iconic brands, Micromax. This brand revolutionized the market by introducing Indiaās first phone with a 30-day battery life, dual SIM functionality, and affordable phones designed exclusively for girls. This episode delves into how Micromax scaled from zero to ā¹12,000 crores in just five years, along with Rahulās unique thought process behind it. We explored his childhood, the habits and mindset he cultivated from a young age, and how he started a business without any prior job experience. Rahul shared how he and his co-founders initially ventured into the Micromax software business and eventually expanded their sales network across PAN India. We also discussed the fascinating stories behind launching phones with a 30-day battery life, dual SIM features, and budget-friendly models tailored for girls. We also talked about how to assess the potential scope of a product, define a clear vision, set actionable goals, and the factors that distinguish successful entrepreneurs from others. Towards the end, Rahul opened up about his source of motivation for creating new products even after achieving so much, what went wrong with Micromax leading to its reduced presence in the market, his love story, how he met his wife and Akshay Kumarās role in it. We wrapped up the conversation by discussing personal branding and Rahulās insights on the next big million-dollar opportunities in India. To keep watching such insightful episodes, subscribe to our channel now!
Follow Rahul Sharma Here: Twitter: https://x.com/rahulsharma To Know More, Follow Raj Shamani On ā¤µļø Instagram @RajShamani https://www.instagram.com/rajshamani/ Twitter @RajShamani https://twitter.com/rajshamani Facebook @ShamaniRaj https://www.facebook.com/shamaniraj LinkedIn - Raj Shamani https://www.linkedin.com/in/rajshamani/ #podcast #figuringout #rajshamani #rahulsharma #micromax #mobile #tv #electronics #apple
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