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Steve Ahern and four other CEOs from European radio companies talk about the things that excite them and the challenges they face in this #RDE25 RadioDays top level session titled 'What Keeps CEOs up at Night.'
Konstantinos Fotopoulos, the CEO of Audiomax in Greece, top issues:
- Developing new radio shows – exciting
- Financial problems – find money, avoid pay cuts
- How to manage strong personalities – relationships
- How to face the competition – finding creative solutions
- Reporting to shareholders
Baiba Zuzena, Chair of Latvia’s public broadcaster
- The role of radio in the future digital media ecosystem – identify strengths, maximize impact
- Visual radio – genre fusion or threat
- Developing new local music stars via radio
- Sustaining youth engagement with content in native language
- Stable long term funding for public service broadcasters
- Attracting and retaining young talent
Vivian Mohr, President of Audio at Bauer Media UK
- The product proposition for audio in the AI world
- Advocating for audio to commercial partners and agencies – a generational change in buyers
- How to maximize inventory
- Evolving measurement in relevant yet responsible ways
- The role of media in preserving transparency and democratic values
Charles-Emmanuel Bon, Secretary General of Radio France
- The relevance of radio today in the face of converged audio and video platforms
- The impact of podcasters on election campaigns
- How to keep audio and radio attractive to the audience
- Challenges of social media – algorithms and editorial control
- The importance of public service media to democracy
Steve grouped them all into 6 main themes:
- The role of radio in the modern media and AI world
- Money – ad revenue, public funding
- Supporting culture, society, democracy, local language, local music
- Talent – finding talent that appeal to young audiences, maximizing performance
- Growing and attracting new audiences/ audience segments
- Competition from Social Media and Search
Read more at: https://radioinfo.com.au/conference/what-keeps-radio-ceos-up-at-night-rde25
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