Chapter 12 Sell Your Business

That's it! That's the story of concept to sale. Building a company is no easy feat, it's an emotional journey and requires a lot of strategic thinking. Throw in a pandemic and you're in for an even trickier ride! So, what's next for Rachel? Listen in and find out. ------------- rachelmurphy.com Twitter: https://www.twitter.com/rachmurph LinkedIn: https://www.linkedin.com/in/rachbedifrent/ Instagram: https://www.instagram.com/rach040478/ YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q Medium: https://medium.com/@rachel0404

Investing in yourself has to start somewhere and for Rachel, it started with deciding to get sober over 9 years. In true Rachel fashion, she doesn't stop there because there's a whole world of learning to be had.  From mentors to the unlikely psychedelics, Rachel has been on a journey for personal improvement that is likely to never end. Where's your investment at? ------------- Twitter: https://www.twitter.com/rachmurph LinkedIn: https://www.linkedin.com/in/rachbedifrent/ Instagram: https://www.instagram.com/rach040478/ YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q Medium: https://medium.com/@rachel0404

Do any of us really stop and take stock of what we have done, what we have achieved? Building a startup into a scale-up then selling the business is no mean feat. Are you prepared for what comes next? Are you solid in your convictions? How do you actually take stock and realise what you've managed to achieve? Listen to how Rachel managed her first sale. ------------- Twitter: https://www.twitter.com/rachmurph LinkedIn: https://www.linkedin.com/in/rachbedifrent/ Instagram: https://www.instagram.com/rach040478/ YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q Medium: https://medium.com/@rachel0404

Everything builds up to this moment, the sale of the business. But what is actually happening right before? Rachel takes you through a crucial part that really tells you whether you're about people or just a borrowed tagline. ------------- Twitter: https://www.twitter.com/rachmurph LinkedIn: https://www.linkedin.com/in/rachbedifrent/ Instagram: https://www.instagram.com/rach040478/ YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q Medium: https://medium.com/@rachel0404

Chapter 12 really gets into the details of selling a business. Turns out it's not as simple as putting a price tag on and selling to the highest bidder! Rachel gets real - you need to know if you can go through it all and actually sell your business. ------------- Twitter: https://www.twitter.com/rachmurph LinkedIn: https://www.linkedin.com/in/rachbedifrent/ Instagram: https://www.instagram.com/rach040478/ YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q Medium: https://medium.com/@rachel0404

Expect the unexpected but how? Can you really plan for anything and everything? Everything was in place, everything was working, and then a pandemic hits! That's not all though, Rachel talks about her relationship with co-founder, Steve as well as her disappearing eyesight. ------------- Twitter: https://www.twitter.com/rachmurph LinkedIn: https://www.linkedin.com/in/rachbedifrent/ Instagram: https://www.instagram.com/rach040478/ YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q Medium: https://medium.com/@rachel0404

Rachel met Rita Brockless in 2015 and they haven't stopped challenging each other since! Rita is a proven leader in strategic and operational OD, guest lecturer at the London University, and also a great friend. Listen to Rita getting candid with Rachel about the beginnings, the highs, and the lows of starting a company and running it.  ------------- Twitter: https://www.twitter.com/rachmurph LinkedIn: https://www.linkedin.com/in/rachbedifrent/ Instagram: https://www.instagram.com/rach040478/ YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q Medium: https://medium.com/@rachel0404

There are positives and negatives to every aspect of running a business, and with the strapline — Digital is about People not just Technology — it’s pretty clear that people will be at the very core of everything. Rachel's love affair with people stems from her personal approach to work. It has always been about the journey, not the destination, and the cast list has been huge. People have come and gone, some have returned, some stayed around for years, there’s been a few cameo appearances, plenty of heroes, a few villains… with an ever-evolving storyline. ------------- Twitter: https://www.twitter.com/rachmurph LinkedIn: https://www.linkedin.com/in/rachbedifrent/ Instagram: https://www.instagram.com/rach040478/ YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q Medium: https://medium.com/@rachel0404

Getting shit wrong is inevitable! Having the ability to admit that is something else entirely. Rach rolls through her years at Difrent and the challenges that maybe weren't quite overcome. Listen as she provides insights into hiring, going after work that maybe they shouldn't have, and plenty others...we are only human after all.  BONUS: Stick around after Rach's takeaways as Rach talks to Difrent's former Sales guy, Ben Cooper. They get just as candid about the highlights as well as the lowlights.  ------------- Twitter: https://www.twitter.com/rachmurph LinkedIn: https://www.linkedin.com/in/rachbedifrent/ Instagram: https://www.instagram.com/rach040478/ YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q Medium: https://medium.com/@rachel0404

Chapter 9 - Getting Shit Wrong is just around the corner and you can't truly know what went well and what didn't without asking those around you. Rach took time out to talk to Difrent's former Sales guy, Ben Cooper, here's just a little bit on some of his highlights at Difrent and it's rather muddy! Don't worry, the shit stuff is coming up. ------------- Twitter: https://www.twitter.com/rachmurph LinkedIn: https://www.linkedin.com/in/rachbedifrent/ Instagram: https://www.instagram.com/rach040478/ YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q Medium: https://medium.com/@rachel0404