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Quoted : Paul Armstrong on why technology explains surprisingly

8/18/2026
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Quoted | Paul Armstrong: Why technology explains surprisingly little

We're told technology is the story. Paul Armstrong has spent two decades arguing that the technologuy is not as important as the incentives behind it.

Paul runs TBD Group, which stands for Technology, Behaviour and Data, and he's one of the UK's last genuinely independent tech advisors. His route in wasn't the obvious one: a psychology degree, a spell interviewing celebrities on red carpets in the States, child protection work at MySpace, then heading up social innovation at Mindshare, where his team talked HSBC into becoming the first bank on social media. He now advises on disruption, runs a community and a monthly event series called The New Normal, and puts out a briefing with a title that captures how fast his world moves: What Did OpenAI Do This Week. His central claim, after all of it, is that the tech itself is rarely the thing worth watching.

We talk about:

  • Why technology explains surprisingly little, and why the real story is always the incentives, the behaviour and the power around it
  • Why most bad corporate behaviour won't be fixed by outrage or by deleting the app, but in the law courts
  • What the media keeps getting wrong about AI
  • Why he's sceptical of banning teenagers off social apps
  • Why, despite all of it, he thinks we should be more optimistic than we are, without ever becoming a cheerleader

Find Paul

TBD Group: https://www.thetbd.group
LinkedIn: https://www.linkedin.com/in/paulstephenarmstrong/
What Did OpenAI Do This Week: https://whatdidopenaidothisweek.beehiiv.com

Links

Quoted is brought to you by Antiquoted: https://antiquoted.com
A Kleiner Studios production: https://kleinerstudios.com
In partnership with Spinning Red: https://spinningred.com

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