Church Branding 101: What Every Ministry Should Know

From blah to brilliant—5 quick, proven fixes to instantly level up your church announcements. No overhaul needed, just simple tweaks that make a big difference.   ============================= Table of Contents: ============================= 0:00 - Intro 4:15 - The Curveball 8:05 - The Callback 13:15 - The Interview 17:31 - The Interaction 22:18 - The Audible   THE 167 NEWSLETTER 📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Today on the show: 15 things everyone says your church needs on social media. Spoiler — many don’t matter at all. We’re sorting each one: necessary, nice to have, or nonsense. Let’s cut through the noise.   ============================= Table of Contents: ============================= 0:00 - Intro 1:48 - Spring Promotions 5:46 - Facebook Group 7:04 - Consistency 8:51 - Photography Of Church Life 11:18 - DM Automation 13:12 - Skit Reels 18:50 - Meta Verified 20:26 - Following & Engaging With Others 23:30 - Sprinkle Promotions 28:40 - Hashtags 31:42 - Sermon Reels 38:24 - Social Accounts For Ministries 40:52 - Ideal Post Timing 43:15 - X Account 44:30 - TikTok/Threads Account   IMPORTANT LINKS - ManyChat: https://manychat.com/ - Stop Saying “Link In Bio”! Say This Instead… : https://youtu.be/wEMYlV4ZvPg   THE 167 NEWSLETTER 📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

This is Church Branding 101. Learn the difference between brand and branding, exercises to define your church’s identity, and whether branding even belongs in ministry.   ============================= Table of Contents: ============================= 0:00 - Intro 2:02 - The Simplest Way To Understand Branding 3:52 - Brand vs. Branding 5:38 - All Church's Practice Perception Design, Most Just Do It Unintentionally 10:14 - Is Intentionally Practicing Perception Design 'Manipulative?’ 12:50 - Your Church Branding Foundation: Purpose/Mission/Vision/Values   IMPORTANT LINKS - Pro Church Certified: https://prochurchcertified.com - Email us: [email protected]   THE 167 NEWSLETTER 📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Ministry is shifting, and Millennials are stepping into leadership like never before. But without awareness, we risk repeating the mistakes of those before us. Let’s talk about what’s changing and how to navigate it wisely.   ============================= Table of Contents: ============================= 0:00 - Intro 5:20 - Big Idea #1: Creative Culture Vs. Capitalist Culture 10:10 - Big Idea #2: Millennials No Longer Shape Pop Culture 13:15 - Big Idea #3: Millennials Will Repeat Past Leaders’ Mistakes—But Excuse Themselves 17:15 - Big Idea #4: Some Values To Help Us Navigate This New Era 23:53 - Big Idea #5: Mission Over Method   IMPORTANT LINKS - Dupe Photos: https://dupephotos.com - Eden Church: https://www.instagram.com/edenchurchhouston   THE 167 NEWSLETTER 📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

What do you do when your pastor won’t listen? This is a common challenge in churches, and today, we’re sharing five practical approaches to communicate effectively—without being manipulative. These strategies work in churches of all sizes.   ============================= Table of Contents: ============================= 0:00 - Intro 3:02 - The Principle Of Congruency 10:17 - The Middle Option 16:58 - The Historical Analogy 22:45 - The 'Church Across The Street' Example 30:15 - The Testimony   THE 167 NEWSLETTER 📫 56,108+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

It’s time to check in on the state of religion and Christianity. We’ve gathered key data-backed trends shaping this decade, including the one denomination that’s growing, the strongest force in American religion, and the most common words in new church names. Let’s dive in.   ============================= Table of Contents: ============================= 0:00 - Intro 1:30 - Trend #1: Church Names 9:40 - Trend #2: The One Denomination That's Growing 16:07 - Trend #3: Young Men Are Now As Religious As Young Women 27:19 - Trend #4: The Strongest Force In American Religion   IMPORTANT LINKS - Ryan Burge: https://www.drburge.com/ - Ryan Burge | Twitter/X: https://twitter.com/ryanburge - Graphs about Religion: https://www.graphsaboutreligion.com/ - What's In a Name? Trends in Non-Denominational Church Branding: https://bit.ly/4iJfQL9 - The Assemblies of God: A Denomination That May Be Growing: https://bit.ly/43JmYD1 - Are Young Women Leaving Religion Faster than Young Men?: https://bit.ly/4iLkk3N - Non-Denominationalism Is the Strongest Force in American Religion: https://bit.ly/41Zvj47 - The American Religious Landscape: Facts, Trends, and the Future: https://amzn.to/3XMZ1a2   THE 167 NEWSLETTER 📫 56,108+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

RIP to these social media strategies—they didn’t make it in 2025. If your church is still using them, it’s time to move on. The good news? Dropping outdated tactics frees you up to focus on what truly works. Let’s break it down.   ============================= Table of Contents: ============================= 0:00 - Intro 0:53 - Followers 10:25 - Publishing Posts To Stories 15:00 - Choosing Quantity Over Quality 23:14 - Ignoring The Value Of The Re-Post 29:25 - Ignoring Consistent Branding   THE 167 NEWSLETTER 📫 56,108+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Our 2025 church camera buying guide is here, featuring the best new options of the year. We’ll break down top picks across mirrorless, cinema, studio, PTZ, and camcorders—plus, grab our downloadable camera catalog.   2025 CAMERA CATALOG HERE: https://prochurchtools.com/best-church-cameras-buying-guide    ============================= Table of Contents: ============================= 0:00 - Intro 2:25 - The Best Budget Mirrorless Camera: Panasonic G7 ($497 USD) 6:33 - The Best Overall Mirrorless Camera: Sony A7C II ($2,198 USD) 12:20 - The Best PTZ Camera Money Can Buy: Sony BRC-AM7 ($12,000 USD) 16:23 - The Best Cinematic PTZ Camera: Sony FR7 ($9,699 USD) 21:30 - The Best Camcorder Money Can Buy: Sony PXW-Z200 ($3,988 USD) 27:40 - The Best Overall Cinema Camera: Sony FX30 ($1,598 USD) 30:45 - The Budget Cinema Camera: Blackmagic Pocket Cinema Camera 4K ($995 USD)   IMPORTANT LINKS - Joel W Smith: https://www.joelwsmith.com - The Church iPhone Filmmaking Masterclass: https://youtu.be/6OWGVAuYSEk - Panasonic G7: https://bhpho.to/4ke1WlP - Sony A7C II: https://bhpho.to/41vZsrw - Sony BRC-AM7: https://bhpho.to/41wWlQ7 - Sony FR7: https://bhpho.to/4hWiNIc - Sony PXW-Z200: https://bhpho.to/3XlTdnY - Sony FX30: https://bit.ly/3SD0jkP - Blackmagic Pocket Cinema Camera 4K: https://bit.ly/3wd4U5v   THE 167 NEWSLETTER 📫 56,108+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Recently, I made a social media discovery I never saw coming. We're calling it a hack, but that doesn't quite capture it. This isn't a shortcut—it actually makes social media more human. And for churches, it's a game changer.   ============================= Table of Contents: ============================= 0:00 - Intro 0:50 - DM Automation 5:18 - Pushback on DM Automation 10:54 - My Recent Comment On A Post 14:40 - My Test 25:25 - Church Application   THE 167 NEWSLETTER 📫 56,108+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Here’s what’s working for youth groups on social media in 2025. We’re breaking down strategy, post ideas, and the best youth group accounts to follow for inspiration. Let’s dive in.   ============================= Table of Contents: ============================= 0:00 - Intro 2:17 - Guiding Principle #1: Student Driven 9:19 - Guiding Principle #2: Show Don't Tell 14:39 - Post Idea #1: Mic Up Kid 17:42 - Post Idea #2: Disposable 19:55 - Post Idea #3: Broadcast Channels 23:30 - Post Idea #4: Live Performance 29:35 - Post Idea #5: Bible Trivia   IMPORTANT LINKS - Pro Church Certified: https://certified.prochurchtools.com/ - How Churches Are Really Reaching Young People with Dr. Kara Powell: https://youtu.be/v6O0USRnwbY - cravegeneration: https://www.instagram.com/cravegeneration/ - weareamplifyyouth:https://www.instagram.com/weareamplifyyouth/ - Try This Church Photo Trend ASAP: https://youtu.be/ox4FQ3VKrj0   THE 167 NEWSLETTER 📫 56,108+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer