BEAUTOCRACY podcast

The edge brush, reinvented!

9/28/2026
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Speaking with Leonie Campbell-King, founder of Beemco, the edge brush designed for both performance and style.

For too long, edge brushes have felt like an afterthought in the beauty industry, particularly within the Black hair market. Leonie set out to change that, rethinking the humble edge brush to create one that doesn’t just perform, it looks good doing it.

We talk about why she created Beemco, the gap she saw in the market, and what happens when function meets design.


Shop Beemco here


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