A Conversation with John Spence

One of the world's top experts on customer loyalty and innovation shares his unique take on the nobility of service and shares stories of leaders who embody that ideal.

Fear of rejection is a major obstacle to persuasive communication, but you can overcome it with this approach drawn from my own experience and a remarkable book: Rejection Proof, by Jia Jiang.

For my very first podcast with a guest, I am honored to have a conversation with one of the top leadership speakers in the business, John Spence.

Although many of us are reluctant to directly ask for what we want, research and experience both show that those who are very clear about what they want are much more likely to get it.

Every time a buyer makes a decision, they are taking a risk. Astute salespeople know how to use the psychology of risk to increase their own chances of making a sale.

A mindset, a plan, and ten practical ideas for those who don't like self-promotion but know they need to do it.

As a leader, despite how hard you work to produce brief, clear and valuable messages, you usually need dialogue to close the deal—to  ensure that the message has had its intended effect and to make adjustments if not.

As a leader, you still have to be brief and clear in your communication, except for certain exceptions, which I discuss in this podcast.

As a leader, you have far more power to create both value and waste with your communication. This episode focuses on three ways that you can deliver more value every time you communicate.

Leaders need to be lean communicators more than anyone else, but they must also face the control paradox: they have to know when to shut up and relinquish control.