Communicating with confidence with Debra Shepherd

If you're struggling to get traction with the PR pitches you're sending to journalists, editors, hosts and producers, this episode is for you. In it I share why your pitches might be falling flat, what to do about it, and why PR wins are often a long game. Got a question or feedback? Get in touch at [email protected] or via LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

Do you have opinion or expertise to share? Then you don't want to miss this episode with freelance writer and writing teacher, Vivienne Pearson.  As freelance writer of feature stories and opinion pieces for newspapers and magazines, as well as engaging content for business and organisations, Vivienne knows what it takes to create an opinion article that readers want to read (and editors want to say yes to).  Vivienne is a tutor for the Australian Writers' Centre flagship course, Freelance Writing Stage 1, and the creator of 'Opinion Writing', a course designed to help you find your opinion writing voice. You can connect with Vivienne at: https://www.linkedin.com/in/vivienne-pearson-freelance-writer/ Or head to: https://viviennepearson.com/

This week it's a chat about AI and how you can start to incorporate it into your proactive PR efforts.  Got a question or feedback? Connect with me on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/  Or head to https://chucklecommunications.com/ 

Are you showing up in a way that's intentional, confident and strategic?  If the answer's... 'not really' - then this episode is for you.  Debra Shepherd is a Business and Communications Strategist, Coach and host of The Debra Shepherd Podcast. Debra’s mission is to help you communicate meaningfully, lead well, create success and have more ease, joy and meaning in your life and business. Debra has more than 25 years experience as a Communications Specialist and is passionate about helping leaders and businesses optimise their communications for more visibility, connection, productivity and impact. We chat about how to show up intentionally, how to build your profile with joy and ease, and so much more.  You can find out more about Debra at: https://www.debrashepherd.com.au/  Head to: https://www.instagram.com/_debrashepherd https://au.linkedin.com/in/debra-shepherd Or check out her purpose, the Debra Shepherd Podcast: https://www.debrashepherd.com.au/debra-shepherd-podcast 

Do you ever feel stuck when it comes to communicating your message clearly? Are you confident about the key points you want new audiences to take away from you? When you're an expert, founder, thought leader or author, your breadth of knowledge can make it hard to get clear on a simple message, so in today's episode I'm sharing the '3W' framework and how you can use it to make your messaging clearer, and make your PR opportunities more impactful.  Got a question or feedback? Email me on [email protected] or connect with me via LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

Amy Faulkner is the co-founder of Starts With A, a brand consultancy that supports evolving businesses through brand transformation. She is also the co-creator of Really Good Conversations, a card game and podcast that inspires families, friends, and teams to connect on a deeper level. With a career spanning Europe and Australia, Amy combines a global perspective with a love of curiosity, storytelling, and life as a mother to spark conversations that truly matter. In this episode we discuss why conversations matter, how her business and podcast evolved, and the importance of storytelling when it comes to brand and marketing.  Connect with Amy via LinkedIn at: https://www.linkedin.com/in/amyfaulkner/  You can find out more about Starts with A at: https://www.startswitha.co/  And check out Really Good Conversations at: https://reallygoodconversations.co/  The podcast episode we referenced in our conversation is this one: https://open.spotify.com/episode/1zFODrv2dArwoCPT6h0yfw?si=K6FGJR1nR2Gl8lhmcd8FcA 

Something a bit different this week! I'm sharing my five favourite business books of 2025 so far.  Check them out at:  Beyond Solo by Sara Howard: https://www.beyondsolo.co/  AI-Human Fusion by Leanne Shelton: https://humanedgeai.com/ai-human-fusion/  The Human Edge by Bethan Winn: https://www.bethanwinn.com.au/book  The Heart-Centered Leader by Jane Phipps: https://www.amazon.com.au/Heart-Centered-Leader-Transformation-Narcissistic-Self-Empowerment/dp/1764035623   The Story Code by Mark Jones: https://connect.markjones.au/thestorycode   

Do you feel excited or overwhelmed by AI? Maybe a bit of both? In this episode of PR with Purpose, we're chatting with AI coach and author Leanne Shelton about how we can embrace AI tools in a way that feels empowering, not exhausting. With her human-first mindset and background in copywriting and marketing, Leanne shares how to train and guide our AI and incorporate it into your daily business practices in a way that makes sense (and puts humanity first). If you’ve been feeling unsure about where to start, or just want to feel more in control of your content and voice, this chat will give you plenty of practical, non-techie takeaways. Check out Leanne's book, AI-Human Fusion: https://humanedgeai.com/ai-human-fusion/  Connect with Leanne on LinkedIn at: https://www.linkedin.com/in/leanneshelton/ 

Can you believe we're here? Celebrating 50 episodes of the PR with Purpose podcast, which started almost exactly one year ago. And what a journey it's been!  I'm taking a moment to reflect on my favourite moments and episodes from the first 50, plans for the future, and why I'm committed to at least another 50 episodes.  Got a suggestion for a topic or guest? I'd love to hear from you.  Connect with me on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/  Or head to: https://chucklecommunications.com/ 

If the word sales makes you want to run and hide, this episode is for you. This week on PR with Purpose, I’m joined by Rachel Bourke, a powerhouse sales trainer and creator of the Buyer’s Coach Approach. Rachel works with business owners, consultants and experts to help them master high-impact sales conversations (without ever feeling pushy or awkward). We’re diving into the science of influence, why clarity is your secret weapon when it comes to pitching, and how to structure your sales calls so they actually work. Rachel shares her brilliant insights into the common mindset blocks that hold people back and how to overcome them. If you’ve ever felt like selling just isn’t your zone of genius, tune in to hear how you can shift that story and start winning premium clients with confidence. Plus: Rachel and I chat about the free upcoming virtual masterclass we're running together: Seen. Selected. Sold! on October 9, perfect if you want to land more aligned clients without the hustle. Register your free place at: https://www.linkedin.com/events/seen-selected-sold7373575127747321856/  Find out more about Rachel and grab her free ebook at: https://salesspace.com.au/