EP335 - The PPC Restructure That Tanked Performance ft Nadia Mursal

SummaryIn this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account restructuring, the significance of strong client relationships, and the role of management in fostering a supportive team culture. The conversation highlights common mistakes in PPC, particularly around tracking performance, and offers practical advice for handling errors effectively. Nadia emphasizes the need for open communication and collaboration within teams, ultimately advocating for a positive work environment that encourages growth and learning.Takeaway:TakeawaysMistakes are opportunities for learning and growth.Building strong client relationships is crucial for success.Management should foster a supportive environment for team members.Tracking performance is essential for effective PPC campaigns.Open communication can prevent issues from escalating.Treat team members with respect and understanding.Encourage a culture of collaboration and knowledge sharing.Mistakes should be approached as a team effort, not individual blame.A positive work culture leads to better performance and loyalty.Always be open to feedback and continuous improvement.Chapters00:00 Introduction to Nadia Mursal and PPC Live02:57 Nadia's Journey in Digital Marketing05:58 Learning from Mistakes in Digital Marketing08:50 Client Relationships and Accountability11:40 The Role of Managers in Mistake Management14:39 Creating a Supportive Team Culture17:44 Innovative Approaches to Team Development21:04 Navigating Client Expectations and Mistakes23:59 Embracing Mistakes as Learning Opportunities25:32 Common Industry Mistakes: The Importance of Tracking30:51 Creating a Supportive Team Culture35:45 Treating People with Respect and Understanding43:29 Outro.mp3Follow Nadia on LinkedInPPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

SummaryIn this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns. Sophie emphasizes the need for humility and continuous learning in the fast-evolving PPC landscape, as well as fostering a culture of experimentation and learning within teams. The conversation also touches on the role of AI in PPC and the importance of maintaining fundamental practices even when using advanced tools like Performance Max.TakeawaysAlways double-check your campaign settings before launching.Client communication is crucial when mistakes happen.Learning from mistakes is part of growth in PPC.AI tools like Performance Max require fundamental knowledge.Fostering a culture of learning helps teams innovate.Mistakes can lead to valuable lessons and improvements.PPC practitioners must stay updated with industry changes.Humility is essential in the ever-evolving PPC landscape.Encourage team members to experiment and learn from failures.Everyone in the industry makes mistakes, and that's okay.Chapters00:00 Introduction to Sophie Fell and Her Journey04:05 The Campaign F-Up: A Lesson Learned07:15 Client Reactions and Handling Mistakes10:05 Post-Mortem: Analyzing the Error13:08 Advice for Handling Campaign Mistakes16:01 Final Takeaways and Best Practices18:57 The Role of AI in Advertising23:07 Embracing Failures and Learning28:48 Creating a Culture of Accountability and Growth35:13 Outro.mp3Follow Sophie on LinkedInSubscribe to Nils' ⁠newsletter ⁠PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠⁠⁠PPC Live event⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value of communication with clients during crises and the need for a culture of learning from mistakes in the PPC industry. The conversation also touches on common pitfalls in PPC management and strategies for effective campaign management.TakeawaysEven experts make mistakes in PPC management.Ignoring Google alerts can lead to significant issues.Proper onboarding is crucial for new clients.Root cause analysis helps prevent future mistakes.Communication with clients is key during crises.Conversion tracking is essential for successful campaigns.Monitoring ad spend during peak times is critical.Double counting conversions can inflate performance metrics.Creating a culture of learning from mistakes is important.Always be testing and adapting strategies.Chapters00:00 Introduction to Nils and His Expertise06:38 The Digital Nomad Lifestyle10:37 Mistakes in PPC Management15:36 Client Relationships and Accountability20:19 Fixing Issues and Learning from Mistakes20:38 Navigating Google Ads Challenges22:33 Crisis Management and Client Communication24:35 Learning from Mistakes: Root Cause Analysis25:00 The Importance of Conversion Tracking26:00 Common Mistakes in PPC Management29:51 The Role of Mistakes in Growth31:03 Fostering a Culture of Learning33:20 The Future of PPC: Adapting to ChangeFollow Nils on LinkedInSubscribe to Nils' newsletter PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠⁠PPC Live event⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes. The conversation emphasizes the need for guardrails to prevent future errors, the importance of taking ownership, and the value of testing strategies in PPC campaigns. Boris also highlights common mistakes in automation and the significance of sharing failures to foster a more authentic industry dialogue.TakeawaysMistakes are inevitable in the PPC industry.Effective communication with clients is crucial when mistakes occur.Implementing guardrails can help prevent future errors.Taking ownership of mistakes is essential for personal growth.Testing strategies should be done strategically and within budget constraints.Never assume anything; always double-check your work.Sharing mistakes can foster authenticity in the industry.Automation should not be blindly accepted; evaluate recommendations critically.The journey in PPC is as important as the destination.Learning from failures is key to success in marketing.Chapters00:00 Introduction to Boris and His Expertise03:04 The Importance of Clarity in Google Ads05:56 Learning from Mistakes: Boris's Experience08:45 Handling Mistakes with Clients11:43 Mindset and Guardrails for Success16:44 Taking Ownership of Mistakes19:13 Strategic Testing in Marketing22:52 Common Mistakes in Automation27:13 The Importance of Sharing Failures29:50 The Journey of Learning and GrowthFollow Boris on LinkedInBoris' EP on BandcampPPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠PPC Live event⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career.Takeaways:In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at Strategic IQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career.Chapters:00:00 Introduction & Meet Dale Olorenshaw02:06 Setting the Stage05:25 The £15,000 Mistake Revealed09:00 The Dreaded Client Email11:39 Immediate Response & Team Support13:43 Rebuilding Trust with the Client15:48 The Growth Team's Role17:11 Crisis Management Advice19:20 Lessons Learned & Changes Made22:04 Key Takeaways from the Story23:13 Common Mistakes Dale Still Sees25:30 SMB-Specific Advice27:47 Why Talking About Mistakes Matters29:31 Building a Mistake-Tolerant Culture31:41 PPC Career as a Movie33:53 Where to Find Dale & Closing35:15 Outro & AnnouncementsFollow Dale Olorenshaw on LinkedInPPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: PPC Live event, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠

In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red flags during client onboarding, the significance of communication and team support, and the common mistakes made in the PPC industry. Chris shares his personal experiences with client relationships, the challenges of AI in marketing, and the value of sharing mistakes to foster a learning environment. The conversation emphasizes the need for psychological safety in teams and the importance of building strong client relationships based on transparency and understanding.Takeaways:Not every new bit of business is good for your business.Understanding profit margins is crucial before onboarding clients.Communication is key to resolving issues quickly.Red flags in clients don't mean they're bad; they may just need more development.Building a supportive team environment fosters growth and learning.Mistakes are valuable learning opportunities in the PPC industry.AI should not replace fundamental campaign structures.Psychological safety allows for honest discussions about mistakes.Client relationships can improve through transparency and collaboration.It's important to share experiences of failure to help others grow.Chapters00:00 Introduction and Background02:47 The Importance of Discovery Calls05:49 Identifying Red Flags in Client Relationships08:46 Learning from Mistakes and Team Dynamics11:47 The Role of Management in Mistake Recovery14:48 Client Communication and Expectations17:47 Conclusion and Key Takeaways21:25 Navigating Client Conversations23:52 Understanding Client Needs and Expectations27:23 The Importance of Team Support30:02 Common Mistakes in PPC Campaigns34:27 The Value of Sharing Mistakes37:12 From Setbacks to SuccessFind Chris on ⁠LinkedIn⁠The tool I mentioned to calculate Revenue (or Profit) on investment Sponsor Chris to raise money for Park RunPPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live ⁠event is on February 5thFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠

In this episode of PPC Live, Anu Adegbola interviews Jack Hepp, who shares his journey into digital marketing, including the challenges he faced, such as getting fired from his first job. Jack discusses the importance of communication, networking, and the role of AI in marketing. He emphasizes the need for transparency and understanding the fundamentals of marketing, especially when using AI tools. The conversation highlights the significance of human involvement in marketing strategies and the lessons learned from mistakes.TakeawaysNetworking at conferences can lead to valuable connections.Jack's journey into digital marketing began in 2015.Getting fired from his first job taught Jack important lessons.Communication breakdowns can lead to significant mistakes.Building a strong professional network is crucial for career growth.Overcoming setbacks can lead to new opportunities.AI can simplify tasks but should not replace human insight.Understanding the fundamentals of marketing is essential.Transparency in communication can help resolve issues.Mistakes are part of the learning process in any career.Chapters00:00 Introduction and Networking at Conferences03:01 Jack's Journey into Digital Marketing05:58 The First Major Mistake: Getting Fired08:52 Communication Breakdowns and Lessons Learned11:58 The Importance of Networking14:56 Overcoming Setbacks and Finding New Opportunities17:54 The Role of AI in Marketing21:07 The Human Element in AI-Driven Marketing23:58 Final Thoughts and Key TakeawaysFind Jack on LinkedInJoin ⁠PPCChat Slack⁠Join ⁠PSA Slack⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live event is on October 22nd / February 5thFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approach to marketing. They delve into the significance of proper campaign structuring, the challenges of Performance Max campaigns, and the necessity of transparency and accountability in client relationships. Susan emphasizes the importance of testing, learning from mistakes, and the evolving role of AI in marketing, advocating for a balance between automation and human creativity.TakeawaysSusan has over eight years of experience in PPC and performance marketing.She emphasizes the importance of a holistic approach to marketing strategies.Account structuring is crucial for successful PPC campaigns.Performance Max campaigns require careful setup and monitoring.Transparency with clients about mistakes fosters trust and accountability.Testing and adaptation are essential in the ever-changing marketing landscape.AI should assist, not replace, human creativity in marketing.Mistakes are learning opportunities that should be openly discussed.Proper training in fundamentals is necessary before using AI tools.The role of PPC experts remains vital in the age of AI. 00:00 Introduction and Background02:58 The Importance of Account Structure in PPC05:50 Celebrating Mistakes and Learning from Them08:45 Navigating PMAX Campaigns and Conversion Tracking11:51 Transparency and Client Communication14:54 Setting Expectations and Embracing Change18:21 Client Communication and Accountability22:21 Learning from Mistakes and Team Management24:57 The Role of AI in Marketing33:26 The Importance of Fundamentals in PPCFind Susan on LinkedIn, SearchLab, PPC Real TalkBook a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

SummaryIn this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Friday campaign. Aisha shares insights on the importance of learning from failures, effective client communication, and the role of managers in fostering a supportive work environment. The conversation also touches on best practices in PPC campaign management and the significance of authenticity in marketing. Aisha emphasizes the need for a positive work culture that encourages team members to learn from their mistakes without fear of repercussions.TakeawayLearning from mistakes is crucial in the marketing industry.Effective communication with clients is essential during crises.Managers should create a supportive environment to reduce anxiety in their teams.Over-segmenting PPC campaigns can dilute effectiveness.Authenticity in marketing helps build trust with clients and audiences.It's important to encourage team members to take calculated risks.Career progression should be based on readiness, not just ambition.Mistakes are part of the learning process in digital marketing.Ayisha's motto: 'Get clicks or die trying.'Chapters00:00 Introduction to Aisha and Paddle Sports02:54 Learning from Mistakes: Aisha's F Up Story05:51 The Impact of Oversights in PPC Campaigns09:00 Client Communication and Damage Control11:56 Lessons Learned and Moving Forward14:52 The Role of Managers in Team Dynamics17:59 Best Practices in PPC Campaign Management20:53 The Importance of Authenticity in Marketing23:53 Encouraging a Positive Work Environment26:48 Career Progression in Digital Marketing29:59 Conclusion and Future EngagementsFind Ayisha on LinkedInBook a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

SummaryIn this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Aashna shares valuable insights on navigating challenges in advertising and the importance of caring about the work being done.TakeawaysAashna emphasizes the importance of taking ownership of campaigns.Never make significant changes on a Friday to avoid unmonitored errors.Mismatched landing pages are a common issue in PPC.Best practices should be adapted to the specific client context.Transparency about mistakes can foster a supportive work environment.Understanding the client's industry is crucial for effective PPC management.Automation should not replace human oversight in advertising.Mistakes are learning opportunities that should be openly discussed.Caring about the campaigns leads to better outcomes. Chapters00:00 Introduction to Aashna Makin02:58 Early Career Mistakes and Lessons Learned09:57 Navigating Mistakes in PPC Management14:57 Common Errors in Advertising20:59 The Importance of Discussing Mistakes27:00 Final Thoughts and AdviceFind Aashna on ⁠LinkedInBook a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠