EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers

In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns. Adrienne emphasizes that mistakes are inevitable and that transparency with clients is crucial. The conversation also touches on the evolving best practices in PPC and the importance of sharing failures to foster growth and learning in the industryTakeawaysAdrienne emphasizes the importance of transparency with clients.Mistakes in PPC can lead to valuable lessons.AI should be treated as a coworker, not a replacement.Guardrails are essential to prevent mistakes in advertising.Efficiency should not come at the cost of detail.Reporting in PPC needs to evolve beyond basic metrics.Sharing failures can help others learn and grow.The industry is shifting rapidly, requiring constant adaptation.Accountability is key in maintaining client trust.Success in PPC is built on a foundation of learning from failures.Chapters00:00 Introduction to Adrienne Shaver05:01 Learning from Mistakes in PPC11:57 Guardrails and Accountability in Advertising16:57 Understanding AI in Advertising21:02 Shifting Best Practices in PPC24:46 The Importance of Sharing Failures26:44 Career Reflections and Future AspirationsFind Adrienne on ⁠LinkedIn⁠Join PPCChat SlackJoin PSA SlackBook a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues. Dave shares insights on the importance of communication, teamwork, and learning from mistakes in the fast-paced world of digital marketing. He emphasizes the need for continuous research and adaptation to new best practices, especially with the rapid changes in technology and client expectations. The conversation also touches on the significance of fostering a collaborative team environment and the impact of AI on PPC strategies.TakeawaysAlways take a breath before responding to client concerns.Collaboration within teams can alleviate pressure during challenges.Understanding the client's market and product range is crucial.Mistakes can provide valuable learning opportunities.Research and staying updated on best practices is essential.Effective communication can prevent misunderstandings with clients.Utilizing team strengths can enhance campaign performance.AI and new features should be approached with caution and understanding.Building rapport within teams fosters a supportive work environment.PPC professionals should focus on driving quality traffic, not just conversions.Chapters00:00 Introduction to Dave Alexander and His Background03:03 The Zombie Campaign Structure Explained05:43 Identifying and Solving Campaign Issues08:34 Client Reactions and Communication Strategies11:31 Learning from Mistakes and Future Strategies14:30 Advice for Handling Client Panic17:24 The Importance of Collaboration Across Teams23:03 Crafting Thoughtful Responses26:21 Navigating Best Practices in PPC29:11 Learning from Mistakes33:20 Fostering Team Collaboration40:32 The Crossover: From Court to Clicks46:04 PLTP IntroOutro (22).mp4Find Dave on LinkedInBook a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns. She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals. Reva emphasizes the need for a supportive environment where team members can share their failures and learn from them. The conversation also touches on the challenges posed by AI in PPC and the necessity of maintaining control over campaigns to align with client expectations.Takeaways:Learning from mistakes is crucial in digital marketing.Understanding client goals is key to successful PPC campaigns.Creating a supportive environment encourages team members to share failures.AI can introduce challenges in PPC that require careful management.Mistakes can lead to valuable learning opportunities.It's important to focus on what truly matters to clients.Communication with clients about mistakes can strengthen relationships.A structured QA process can help prevent errors in campaigns.Collaboration with other marketing teams enhances PPC effectiveness.Embracing a culture of learning from failures can drive success.Chapters00:00 Introduction to Reva Minkoff and Her Background03:55 The Importance of Learning from Mistakes07:54 Navigating Client Relationships and Expectations11:58 Understanding Client Goals and Metrics15:49 The Role of Collaboration in Marketing Success19:20 Navigating Campaign Goals and Conversions22:38 The Importance of Quality Assurance in Campaigns24:30 Creating a Safe Environment for Mistakes26:28 Learning from Failures and Client Goals28:13 The Role of AI in PPC Campaigns33:20 Reflections on a PPC Career JourneyFind Reva on LinkedInBook a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

In this episode of PPC Live, Anu Adegbola speaks with Aaron Levy, a seasoned PPC expert, about his journey in the industry, the importance of learning from mistakes, and the impact of social media on professional reputation. They discuss the challenges and opportunities presented by AI in PPC, emphasizing the need for purposeful marketing strategies. The conversation also highlights common mistakes in the PPC industry and concludes with key takeaways for listeners.Takeaways:Social media can significantly impact professional reputation.AI tools require a modern campaign structure to be effective.Purposeful marketing is essential for success in PPC.Current industry mistakes include slapping AI on outdated strategies.Landing pages are crucial for PPC success and should be optimized.Understanding the purpose behind actions in PPC is vital.The importance of collaboration between PPC and CRO teams.Mistakes can lead to opportunities for learning and improvement.00:00 Introduction and Background of Aaron Levy02:46 The Importance of Context in Marketing05:43 Golf: A Personal Passion and Its History08:35 Learning from Mistakes in Marketing11:29 The Google Alpha Incident14:26 The Aftermath and Lessons Learned17:18 The Dichotomy of Google and Advertisers18:32 The Pressure of Advertising Performance19:50 Navigating Changes at Google20:55 The Impact of Public Scrutiny21:53 Purposeful Communication in a Digital Age23:48 Building Confidence Through Experience26:34 Leveraging Influence for Change32:29 Mistakes in AI Implementation34:56 The Importance of Structure in CampaignsFind Aaron on⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned from that experience. They discuss the importance of accountability, client communication, and continuously monitoring campaign performance. Matt, who is also well-versed in AI and machine learning, offers insights into the current and future landscape of paid search, emphasizing that while AI tools are powerful, human expertise remains indispensable. The episode concludes with actionable advice for both seasoned and junior PPC professionals on navigating mistakes and leveraging AI effectively.00:00 Introduction to PPC Live Podcast00:46 Guest Introduction: Matt Shenton from Croud01:46 Matt's Career Journey and Early Challenges05:19 The Big Mistake: Overspending Incident10:00 Lessons Learned and Advice for Juniors13:39 Managing Teams and Delegating Responsibilities16:13 Tailoring Responses to Mistakes18:06 Ownership and Accountability in Mistakes19:58 Common Industry Mistakes21:54 AI Mistakes and Misconceptions24:48 The Future of AI and Digital Marketing29:12 Fun and Final ThoughtsFind Matt on⁠ LinkedIn⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠ event is on August 14th or October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

In this episode of PPC Live The Podcast, formerly known as PPC Chat Roundup, host Anu introduces the podcast's new format where she brings PPC experts to share their insights. This week's guest is Gareth Westhead, a digital director with 18 years of industry experience. Gareth shares his first-hand experience of a major mistake he made early in his career. He discusses the importance of not working in silos and ensuring that marketing efforts align with sales capabilities to avoid wasteful spending. Gareth emphasizes the need for thorough communication between marketing and sales teams and the value of testing and optimizing campaigns thoughtfully. The episode also explores broader industry insights and the evolving role of AI in PPC. Tune in to learn valuable lessons from Gareth's transparent and honest recounting of his journey.00:00 Introduction to PPC Live The Podcast00:37 Meet Gareth Westhead: Industry Veteran04:34 Gareth's Biggest Mistake and Lessons Learned07:23 The Importance of Communication Between Marketing and Sales10:50 Reflecting on Mistakes and Moving Forward15:01 Key Takeaways and Advice for Marketers18:19 Celebrate Your Successes18:54 Interrogating the Brief20:10 Testing and Experimentation22:54 Common Mistakes in Paid Media25:28 The Role of AI in Marketing29:12 The Future of Keywords30:42 Fun and Final ThoughtsFind Gareth on ⁠⁠LinkedIn⁠⁠ ⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠ event is on August 14th or October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around. Anu interviews Elisabetta Nicoli, also known as Betty, a seasoned paid media specialist. Betty shares a major mistake involving a targeting error in a PPC campaign and the surprising reactions from her team and clients. The discussion covers how to manage and communicate errors, the importance of honesty in client relationships, and the value of creating an environment where team members feel comfortable admitting their mistakes. Betty also emphasizes the prudent use of AI in PPC and the need for industry professionals to share their mistakes to foster learning and authenticity. The episode closes with a reminder to always double-check PPC settings and offers a sneak peek into upcoming PPC Live events.00:00 Introduction to PPC Live Podcast00:47 Meet Elisabetta Nicoli: PPC Expert06:13 Diving into the Mistake11:01 Handling the Aftermath16:30 Lessons Learned and Moving Forward17:26 The Importance of a Checklist18:27 Questioning Good Results20:06 Owning Your Mistakes21:23 Creating a Culture of Transparency24:26 Learning from Industry Mistakes27:12 The Role of AI in Digital Marketing30:00 Final Thoughts and Career Reflections33:04 Upcoming Events and OpportunitiesFind Betty on ⁠LinkedIn⁠ ⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠ event is on July 31st or October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

Navigating PPC Pitfalls: Lessons from Facebook Ad Expert Sarah SalIn this episode of PPC Live, host Anu introduces the podcast's new format, bringing experts directly to the listeners. Anu speaks with Sarah Sal, a renowned Facebook ad specialist, known for her engaging and often sarcastic takes on digital marketing. Sarah shares a story about how a sarcastic blog post nearly destroyed her lead generation on Facebook, emphasizing the importance of diversifying marketing channels. The conversation covers various topics, including AI's role in ad copy, common mistakes in Facebook ad management, and the significance of sharing failures as part of professional growth. The episode also touches upon Sarah's career journey, and Anu concludes with details about upcoming PPC Live events and her new PPC mindset coaching program.00:00 Introduction to PPC Live The Podcast01:06 Meet Sarah Sal: Facebook Ad Specialist02:36 The Matcha vs Coffee Debate04:41 Discussing Major F-Ups in PPC05:29 The Sarcasm Incident: A Costly Joke12:40 Navigating Client Expectations and Budgeting18:03 Email Issues and Targeting Problems18:20 The Importance of Educational Content18:47 The Coffee Shop Analogy19:21 Common AI and Facebook Ad Mistakes21:56 The Persuasive Power of Personal Stories24:16 The Pitfalls of AI in Advertising26:15 The Value of Learning from Mistakes30:10 The King and the Clown: A Marketing Lesson32:22 Final Thoughts and Upcoming EventsFind Sarah on ⁠LinkedIn⁠ and her site⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠ event is on July 31stFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and addressing mistakes, and the pitfalls of focusing solely on ROAS. Sarah shares her experiences, including a significant mistake involving store visits tracking, and offers advice on creating a safe space for junior marketers to experiment and grow. The episode also touches on the role of AI in PPC, the need for a well-rounded marketing approach, and the significance of discussing failures for personal and professional development.00:00 Welcome to PPC Live The Podcast00:39 Introducing Sarah Stemen02:26 Sarah's Fashion Consultant Journey05:28 The PPC Gals YouTube Channel06:20 Discussing PPC F-Ups07:00 Client Challenges and Lessons Learned18:50 The Importance of Confidence in Your Career19:14 Age and Authority in the Workplace20:03 Documenting and Owning Mistakes21:11 Real-Life Example of a Major Mistake23:46 The Pitfalls of Focusing Solely on ROAS26:11 Alternative Metrics to ROAS28:45 The Role of AI in PPC30:59 The Value of Discussing Mistakes34:28 Fun and Final ThoughtsFind Sarah on LinkedIn and YouTube⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠ event is on July 31stFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

In this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected successes and valuable lessons. Kate shares an early career mistake involving setting the wrong target ROAS and how it surprisingly generated positive results. The conversation highlights the importance of trust, both within teams and with clients, as well as the necessity of allowing AI and automation algorithms time to learn and optimize. Practical advice includes avoiding major changes on Fridays, taking a moment to breathe before reacting to mistakes, and fostering an open environment where learning from errors is normalized. The episode also touches on broader industry practices and the benefits of honest discussion about common mistakes.Key Takeaways:Mistake: Kate accidentally set a target ROAS to 40% instead of 400%, leading to unexpected high spend.Surprising Outcome: The campaign actually performed well, uncovering new sales opportunities.Lesson 1: Never make big changes on a Friday—you risk weekend issues without oversight.Lesson 2: Always double-check even simple inputs to avoid costly errors.Lesson 3: Build trust with clients—owning up to mistakes and handling them well builds credibility.Lesson 4: Don’t over-constrain campaigns—loosening ROAS targets can sometimes yield better performance.Lesson 5: In the AI/PMax era, avoid constant changes—let algorithms learn and optimize.Lesson 6: Give changes time to stabilize before evaluating results (at least 1–2 weeks).Final Advice: Mistakes are inevitable—how you respond and resolve them matters most.00:00 Introduction to PPC Live The Podcast01:14 Meet Kate Luke: Digital Transformation Expert04:01 Kate's Early Career Mistake06:57 Lessons Learned and Client Trust13:06 Advice for Handling Mistakes13:29 Handling Client Mistakes with Confidence13:44 Lessons Learned from Simple Mistakes14:25 The Importance of Double-Checking14:49 Saying No to Friday Changes16:38 Encouraging Open Conversations About Mistakes17:55 Creating a Safe Space for Juniors19:27 Navigating AI and Automation in PPC20:54 The Learning Period in AI Systems23:02 Final Thoughts and FarewellFind Kate on ⁠⁠LinkedIn⁠ ⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠ event is on July 31stFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠