Rethinking Business: Teaching Ethics And Impact From Day One

In this faculty spotlight, Professor Aimee Barbeau of Gies College of Business explains how she introduces first-year students to business through ethics, experiential learning, and real-world impact projects. She challenges common misconceptions about capitalism by framing business as a value-creating, ethical practice and shows how tools like AI and hands-on corporate partnerships help students build practical skills and rethink the role of business in society.