(🇬🇧) BEST-OF S3 N°1 : Jean & Adrien Cassegrain – Four Generations at the Helm of a Major French Retail Empire
In this new Best-Of episode of Podcast du Luxe, discover the perspective of Jean and Adrien Cassegrain, who chose to transform a family house without ever betraying its identity.
🎯 Founded in Paris in 1948, Longchamp grew from around forty employees to several thousand worldwide, until Adrien joined the family business in 2020, in the middle of lockdown, with a clear conviction: keep a legacy alive without ever freezing it in place.
Throughout this conversation, they share a reflection on what it means to pass down a house: refusing pure marketing logic , reducing to better assert what matters, and treating responsibility as something inherited rather than imposed.
We look back at the foundations of that transmission: the birth of Le Pliage in 1993 and its early logic of eco-design, a one-third reduction of the leather goods assortment during Covid, the move into ready-to-wear, the new artistic direction led by Sophie Cassegrain, and the house's B Corp label, which Adrien describes as "a little difficult to get".
A powerful episode that puts transmission, discretion, and family consistency at the heart of contemporary luxury.
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