Personal Branding and Marketing in the Pet Industry – with Charlotte Perrott

In this episode of The Pet Accountant Podcast, Vicky is joined by Charlotte Perrott from Canine Marketing Support to talk about the importance of personal branding and smart marketing for pet professionals.They discuss why people don’t just buy services — they buy people. Charlotte explains how showing up authentically on social media helps build trust, strengthen relationships with clients, and create long-term business growth. From engaging properly with your audience to adapting your marketing as platforms evolve, this episode is packed with practical advice for pet business owners who want to stand out.The conversation also touches on how marketing is changing with the rise of AI, and why pet professionals shouldn’t be afraid of these tools but instead learn how to use them effectively. Vicky and Charlotte also reflect on the recent Expo, highlighting the strong sense of community within the pet industry and the power of networking with like-minded business owners.💬 Key TakeawaysPersonal branding helps clients connect with the person behind the business, not just the service.Social media is a powerful tool for building trust and engagement when used authentically.A supportive pet industry community encourages shared learning and business growth.Understanding advertising and targeting helps you spend marketing budgets more effectively.Keeping on top of tax responsibilities is especially important as January deadlines approach.🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow.

In this episode of The Pet Accountant Podcast, Vicky and Lee break down the often confusing topic of Christmas expenses and what pet business owners can (and can’t) legitimately claim during the festive season.They discuss common scenarios, such as buying gifts for clients, decorating business spaces, and treating staff at Christmas, which helps clear up some of the biggest misconceptions that can lead to problems with HMRC. Vicky and Lee explain why branding matters on client gifts, why food and alcohol usually can’t be claimed, and how the rules differ when it comes to employees versus subcontractors.The episode also highlights the importance of keeping clear records, especially if you’re using personal bank accounts for business spending, and serves as a timely reminder to stay on top of tax deadlines to avoid unnecessary stress in the new year.💬 Key TakeawaysClient gifts must include clear branding to be tax-deductible.Food and alcohol are not allowable expenses for client gifts.Rules differ for employees and subcontractors when it comes to festive spending.Christmas decorations may be allowable in dedicated business spaces, but not personal ones.Accurate record-keeping is essential, especially when using personal accounts.Preparing early for tax deadlines helps avoid last-minute problems.🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow.

In this episode of The Pet Accountant Podcast, Vicky and Lee unpack the 2026 budget announcement and explain how the changes will affect everyday people, small business owners, and pet professionals across the UK.They share their frustrations with the government’s approach — particularly the decision to freeze tax thresholds while increasing the minimum wage. Although the wage rise sounds positive, Vicky and Lee explain how frozen thresholds actually push people into paying more tax, wiping out a large part of any pay increase.They also explore how the budget impacts middle-income earners, who seem to be carrying the heaviest financial burden with little support. From higher employer national insurance contributions to the ripple effect this will have on prices, the pair discuss what this really means for workers and business owners.The episode also delves into the knock-on effects for limited company directors, who will face increased dividend taxation, and landlords, who continue to see rising fiscal pressures. Vicky and Lee’s honest, practical perspective helps listeners understand what’s changing, why it matters, and how to prepare.💬 Key TakeawaysThe 2026 budget will hit many working individuals hard, especially those on middle incomes.Frozen tax thresholds mean people will pay more tax as wages increase over time.Employers will face higher national insurance costs, which may lead to higher consumer prices.Limited company directors will see an increase in dividend tax rates, adding further financial pressure.🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow.

In this episode of The Pet Accountant Podcast, Vicky and Teigan look back on the incredible success of the first-ever Pet Pro Expo, a pioneering event created to bring together pet professionals from across the UK to learn, connect, and grow.They share the behind-the-scenes journey of organising the event, from their nerves about attendance (especially with Storm Claudia rolling in!) to their delight at seeing around 170 people attend in person and 50 more join online. The turnout proved just how much the pet industry values community and professional development.Vicky and Teigan also celebrate the amazing mix of attendees, including groomers, trainers, and retailers, all coming together to share ideas and support each other. The feedback was overwhelmingly positive, with many people already implementing new strategies they learned at the event.While they touch on a few small logistical hiccups, such as heating and meal timings, both hosts agree the day was a huge success — and they’re already planning the next Pet Pro Expo for October 2026, promising even more inspiring speakers and interactive sessions.💬 Key TakeawaysThe Pet Pro Expo drew around 170 in-person and 50 online attendees despite the bad weather.The event brought together pet professionals to learn, share, and build community.Attendees left with actionable insights to help their businesses grow.Feedback was overwhelmingly positive — the event’s impact was immediate and lasting.The next Pet Pro Expo is scheduled for 3rd October 2026, with exciting new plans in the works.🎟️ The Next Pet Pro Expo – Coming 3rd October 2026After the incredible success of the first event, the next Pet Pro Expo is already in the diary! Expect even more speakers, insights, and opportunities to connect with others in the pet industry.👉 Stay tuned for updates and ticket announcements!

In this special episode of The Pet Accountant Podcast, Vicky Clark shares exciting details about the upcoming Pet Pro Expo, a first-of-its-kind event for pet professionals across the UK.Taking place this weekend, the expo brings together industry experts covering everything from mindset and goal setting to pricing, financial management, and long-term business security. It’s the ultimate event for anyone serious about growing their pet business, and this year, online tickets are still available, so you can join from wherever you are!After discussing the expo, Vicky shifts gears to share valuable financial advice for pet business owners. She covers common tax questions, explains how to make the most of home-working deductions using the utilities calculator, and reminds listeners why getting your tax return done early is one of the best ways to avoid stress ahead of the January deadline.Vicky also touches on the upcoming budget changes, explaining how they might affect small businesses and assuring listeners that The Pet Accountant team will share updates and analysis as soon as they’re available.💬 Key TakeawaysThe Pet Pro Expo is happening next weekend (15th November) — online tickets are available now.Join The Pet Accountant Facebook group for expert, industry-specific tax advice.Use the utilities calculator to maximise deductions for home-based businesses.File your tax return early to avoid financial strain and last-minute pressure.🎟️ Join the Pet Pro Expo – Online Tickets Available Now!Don’t miss this groundbreaking UK event for pet professionals, happening this weekend. Learn from industry experts, connect with others in the pet sector, and gain insights to grow your business, all from the comfort of your home.👉 Get your online ticket today!

In this episode of The Pet Accountant Podcast, Vicky shares her expert advice on how to make your tax return process smoother, simpler, and far less stressful, especially if you’re doing it yourself.Vicky explains why getting your tax return done early (ideally in April) is one of the smartest things you can do. Not only does it help you avoid the last-minute panic in January, but it also gives you plenty of time to plan and save for your tax bill.She also breaks down key areas that often trip people up, from understanding payments on account to including all income sources, such as PAYE jobs or savings interest. With the upcoming Making Tax Digital changes on the horizon, this episode is full of simple, practical tips to help you stay organised and compliant.💬 Key TakeawaysComplete your tax return early (ideally in April) to reduce stress and plan ahead.Understand payments on account, especially if your income is increasing.Report all income sources, including PAYE and savings interest.Include all relevant expenses, but check what’s actually allowable.Keep accurate records; it’s vital for Making Tax Digital compliance.Working with an accountant can save time, money, and potential errors.🎟️ Don’t miss the Pet Pro Expo!Join us in Birmingham for a fantastic business event designed for pet professionals. Can’t attend in person? Online tickets are available too!🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow.

In this episode of The Pet Accountant Podcast, Vicky & Tegyn explore tips for new businesses.🎟️ Don’t miss the Pet Pro Expo!Join us in Birmingham for an inspiring business event covering the latest topics in the pet industry. Can’t make it in person? Online tickets are available too!🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow.

In this episode, Vicky chats with Helen, a former teacher turned pet groomer, who now runs her own business, Love to Paws. Together, they explore why having a proper website isn’t just a nice-to-have anymore – it’s a must-have for today’s pet groomers.Helen shares her journey, from starting with a basic website that didn’t really showcase her business, to realising that her site needed to reflect her personality, services, and what set her apart from other groomers.Vicky and Helen explain how your website acts like your shop window online – working 24/7 to answer questions, build trust, and attract new clients. They also touch on the power of SEO (search engine optimisation), and how the right words on your site can help you show up in local Google searches.Helen also talks through the website packages she offers for pet groomers, from simple starter options to more professional designs, depending on where you are in your business journey.This episode is packed with practical advice if you’ve been putting off updating your website or don’t know where to start.💬 Key TakeawaysYour website is your digital shop front, working around the clock to attract new clients.A personal touch matters – showcasing your personality builds trust before the first call.SEO helps you appear in local search results and get found online.First impressions count – a professional, well-designed website builds credibility.There’s no one-size-fits-all website package that can grow with your grooming business.🎟️ Don’t miss the Pet Pro Expo!Join us in Birmingham for a must-attend event covering the latest insights for pet professionals. Can’t be there in person? Online tickets are available too!🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow.

In this episode of The Pet Accountant Podcast, Vicky Clark is joined by Vicky Skinner, founder of the Animal Focused Alliance, to discuss how the Alliance is helping pet professionals raise standards in animal welfare and stay compliant with ever-changing regulations.They explore the challenges faced by sole traders in the pet industry, especially when it comes to understanding licensing, legal requirements, and best practices, and how the Alliance provides vital resources and a supportive community.Vicky Skinner also shares why inspector training is so important for maintaining consistent animal welfare standards and how the Alliance acts as a central hub for pet professionals to stay informed and connected.Key Takeaways:The Animal Focused Alliance was created to support pet professionals and promote animal welfare standards.Keeping up with legislative changes in the UK is crucial for anyone working in pet care.Training and qualifications for inspectors are vital to maintaining consistent welfare standards.Sole traders often struggle to access guidance, making a hub like the Alliance invaluable.The Alliance provides reliable resources, updates, and a community for pet professionals.Regulations in animal care continue to evolve—staying informed is key to protecting animal welfare.🎟️ Don’t miss the Pet Pro Expo!Join us in Birmingham for a must-attend business event covering the latest topics for pet professionals. Can’t attend in person? Online tickets are available too!🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow.

In this episode of The Pet Accountant Podcast, Vicky and Lee tackle one of the most confusing but important topics for pet business owners: VAT and pricing.They explain the recent increase in the VAT registration threshold to £90,000, what that means for your business, and why keeping an eye on your VATable turnover is essential to avoid mistakes. They also share real-life examples of where business owners have misinterpreted VAT rules, and the costly problems that followed.But VAT doesn’t have to be scary. Vicky and Lee show how the right VAT scheme and strong pricing strategies (like annual price reviews) can actually support growth and protect profitability.Key Takeaways:The VAT registration threshold has increased to £90,000—know how this impacts your business.Always understand the difference between gross and net figures when calculating VAT.VAT registration can be a sign of growth and stability, not just a burden.Regular price increases are vital to maintain profitability as costs rise.Choosing the right VAT scheme (standard or flat rate) can improve cash flow.A qualified accountant can save you from costly VAT and pricing mistakes.🎟️ Don’t miss the Pet Pro Expo!Join us in Birmingham for a business event packed with expert insights for pet professionals. Can’t make it in person? Online tickets are available too!🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow.