0:00
27:31
Rewind 15 seconds
Fast Forward 15 seconds

His research on the neuroscience of aesthetics suggests that people crave the human touch. "If they think something is made by a person, they like it more; if they think it's made by a machine they don't like it." He does not mention Twinkies.  Or the late Joan Rivers. Presented with the Viñoly Foundation. Music: Rupert Boyd, Laura Metcalf.

More episodes from "Person Place Thing with Randy Cohen"