Redefining Air Mobility, with Marc Allen (CEO of Electra)

In the wake of new executive orders elevating nuclear energy as a national security priority, there’s growing momentum—and urgency—behind advanced fission technologies. Few are better positioned to talk about this shift than Jordan Bramble, co-founder and CEO of Antares Nuclear, a startup building microreactors for defense and space.In this episode of Valley of Depth, we explore the strategic, technical, and geopolitical dimensions driving the nuclear renaissance. We cover:• Why microreactors are built for strategic energy and not just the grid• The real story behind public support for nuclear energy• How Antares plans to deploy sub-megawatt nuclear systems on U.S. military installations• The challenges of fuel supply, regulation, and capital• Why China is pulling ahead and what the U.S. must do to catch up• Nuclear-powered space assets and propulsion• Why Jordan believes venture-scale outcomes are coming to nuclear energy • Chapters •00:00 - Intro00:56 - Payload Pro01:39 - State of fission03:38 - Is renewed nuclear interest driven by political or environmental factors?05:23 - Are small modular reactors (SMRs) going to replace large, conventional nuclear reactors?07:31 - Is nuclear still a controversial topic?09:27 - Cultural legacy of nuclear in media11:49 - Antares and how Jordan got into nuclear14:16 - What does 1 Megawatt mean?15:53 - Game changing environments for Antares's SMR19:30 - Terrestrial business model20:39 - Nuclear fuel supply chain21:35 - Current state and future prediction of fuel pipeline23:42 - Safety in contested environments26:49 - Hardest technical challenges29:52 - What will it take to get to their first electron31:23 - Competition34:27 - US vs its adversaries36:29 - Navigating regulatory guidelines38:10 - Impact of Trump's Executive Orders40:03 - NRC41:12 - Are we living in a VC renaissance for nuclear?44:05 - What drives Jordan to work on nuclear?46:30 - For those afraid of nuclear • Show notes •Jordan’s socials — https://x.com/jordanbrambleAntares’ socials — https://x.com/AntaresNuclearAntares’ website — https://boomsupersonic.com/Mo's socials — https://twitter.com/itsmoislamPayload’s socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspaceIgnition’s socials — https://twitter.com/ignitionnuclear /  https://www.linkedin.com/company/ignition-nuclear/Tectonic’s socials  — https://twitter.com/tectonicdefense / https://www.linkedin.com/company/tectonicdefense/Valley of Depth archive — Listen: https://pod.payloadspace.com/  • About us •Valley of Depth is a podcast about the technologies that matter — and the people building them. Brought to you by Arkaea Media, the team behind Payload (space), Ignition (nuclear energy), and Tectonic (defense tech), this show goes beyond headlines and hype. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world’s hardest technologies.• Payload: www.payloadspace.com• Ignition: www.ignition-news.com• Tectonic: www.tectonicdefense.com

In a major shift, the U.S. government is moving to overturn a 50-year ban on civilian supersonic flight over land—a regulation that’s defined the boundaries of commercial aviation since 1973. It’s a pivotal moment for aerospace, and a timely one for this conversation with Blake Scholl, founder and CEO of Boom Supersonic.In this episode of Valley of Depth, we dive into the political, technical, and economic forces driving the return of high-speed air travel. We cover:Why the U.S. banned supersonic flight and why that’s finally changingHow Boom plans to make supersonic flight sustainable and commercially viableThe decision to build a new engine in-house after legacy players stepped awayWhat the real economics of airline orders look like and who’s truly onboardHow regulatory shifts, geopolitical dynamics, and climate pressure intersectAnd why Blake believes faster travel isn’t just a luxury, it’s a necessity…and much more. • Chapters •00:00 - Intro01:07 - Payload Pro ad01:49 - Supersonic ban repeal03:48 - Why were supersonic planes banned in the first place?08:47 - Next steps for supersonic11:10 - How long until we get a supersonic jet?12:34 - Why Blake started Boom16:00 - Why now for supersonic?18:23 - State of China's commercial supersonic space19:48 - Boom Supersonic's engines23:56 - When will the Symphony Engine having a working model?29:09 - Engineer challenges beyond the engine29:52 - Engineering the quiet boom33:49 - What does a sonic boom sound and feel like?36:11 - Vertical integration38:05 - Routes that Overture would fly first38:47 - How much capital would Boom Supersonic need to build their first plane?40:12 - What did Aerion get wrong?44:22 - What will the supersonic competition look like?45:35 - Northrop Grumman partnership49:58 - Blake's mission behind Boom52:60 - What will Boom look like in the future? • Show notes •Boom Supersonic’s socials — https://x.com/boomaeroBlake’s socials — https://x.com/bschollBoom’s website — https://boomsupersonic.com/Mo's socials — https://twitter.com/itsmoislamPayload’s socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspaceIgnition’s socials — https://twitter.com/ignitionnuclear /  https://www.linkedin.com/company/ignition-nuclear/Tectonic’s socials  — https://twitter.com/tectonicdefense / https://www.linkedin.com/company/tectonicdefense/Valley of Depth archive — Listen: https://pod.payloadspace.com/ • About us •Valley of Depth is a podcast about the technologies that matter — and the people building them. Brought to you by Arkaea Media, the team behind Payload (space), Ignition (nuclear energy), and Tectonic (defense tech), this show goes beyond headlines and hype. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world’s hardest technologies.Payload: www.payloadspace.comIgnition: www.ignition-news.comTectonic: www.tectonicdefense.com

If the next great war is fought in space, Even Rogers wants the U.S. to be ready. On this episode of Valley of Depth, the True Anomaly CEO and former Air Force weapons officer joins us to break down how he’s building autonomous systems for space superiority and why space is the next warfighting domain. A graduate of the Air Force Weapons School, Even brings rare tactical and strategic insight into how the U.S. must fight and win in orbit. In this episode, we unpack the doctrine, technology, and strategy shaping the next phase of military competition in space. We cover: Why 2007 was the turning point for space as a warfighting domainHow to think about offense, deterrence, and domain control in orbitWhat the Space Force needs—and why $60B is the real numberThe role of private industry vs. the primes in defense innovationGolden Dome, missile defense, and the future of space-based interceptors…plus how we may one day have Guardians stationed permanently in space.Check out Valley of Depth #007 on YouTube, Apple, or Spotify. • Chapters •00:00 - Intro00:57 - Payload Pro01:39 - True Anomaly's mission02:51 - How Even started the company04:02 - $220m Series C05:48 - When did space become a place to defend?09:20 - The challenge to US space dominance11:16 - What made Even realize that the US was unprepared?16:05 - What does space superiority look like?17:49 - What does space warfare actually mean?21:48 - The R&D the Space Force needs24:01 - What it meant to form the Space Force27:11 - The cultural shift on the Space Force30:49 - Current US Space capabilities and gaps32:44 - Why was the Space Force budget cut despite its importance?35:06 - Primes and the US's space capabilities37:12 - Procurement for the space domain41:29 - Space components of the Golden Dome43:35 - Phases of a ballistic missile44:56 - Intercepting missiles at its boost phase46:15 - What to prioritize today for space superiority49:20 - Guardians in space51:20 - Moon & Mars52:40 - Lessons learned for the next True Anomaly mission56:01 - What is the strategic impact True Anomaly is hoping to have?57:31 - Will NASA blur the lines between civil and military? • Show notes •True Anomaly’s socials — https://x.com/the_trueanomalyEven’s socials — https://x.com/jollyrogerstaTrue Anomaly’s website — https://www.trueanomaly.space/Mo's socials — https://twitter.com/itsmoislamPayload’s socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspaceIgnition’s socials — https://twitter.com/ignitionnuclear /  https://www.linkedin.com/company/ignition-nuclear/Tectonic’s socials  — https://twitter.com/tectonicdefense / https://www.linkedin.com/company/tectonicdefense/Valley of Depth archive — Listen: https://pod.payloadspace.com/ • About us •Valley of Depth is a podcast about the technologies that matter — and the people building them. Brought to you by Arkaea Media, the team behind Payload (space), Ignition (nuclear energy), and Tectonic (defense tech), this show goes beyond headlines and hype. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world’s hardest technologies.Payload: www.payloadspace.comIgnition: www.ignition-news.comTectonic: www.tectonicdefense.com

This week on Valley of Depth, we’re joined by Paul Lwin, co-founder and CEO of Havoc AI—a builder of integrated hardware, software, and logistics that enables collaborative, autonomous maritime operations. A former Navy test pilot and electronic warfare officer, Paul saw firsthand the strategic challenge posed by China’s industrial scale in the Pacific and set out to build an asymmetric answer.In this episode, Paul shares how Havoc went from pre-seed to delivering 40+ autonomous vessels in just 18 months, what it takes to deploy real autonomy in contested environments, and why the Navy forced them to sell their early prototypes. We also cover:Why Havoc built 12 USVs with just 5 people and a $1.2M pre-seedHow Ukraine’s naval tactics shifted the Pentagon’s mindsetThe difference between platform, mission, and decision autonomyWhy primes can’t match Havoc’s pace—or price pointHow Replicator changed the rules for startup engagement with DoDWhat it’ll take to get thousands of autonomous boats into the Pacific…and much more.Check out VoD #006 on…YouTube, Apple, or Spotify. • Chapters •0:00 - Intro1:07 - Company Mission & Vision3:43 - DoD Autonomous Exercise Demonstration6:41 - Funding to Demo Timeline8:43 - Founding Team & Headquarters10:19 - Market Demand for Autonomous Maritime Tech12:42 - Vertical Integration Strategy14:30 - US Navy Capability Gaps16:24 - Geopolitics & Business Strategy17:40 - Product Architecture Roadmap21:21 - Commercial Market Potential24:05 - Autonomy Level Achieved26:48 - Contested Environment Design28:24 - Next Frontier in Naval Tech30:04 - Scaling for DoD Requirements32:09 - Competitive Differentiation33:48 - Prime Contractor Advantages35:21 - Replicator Initiative Impact36:19 - Buyer Incentive Structures37:44 - Desired Policy Changes39:09 - Scaling Funding Requirements40:35 - Defining Mission Success • Show notes •Havoc’s socials — https://x.com/HavocAi_USVMo's socials — https://twitter.com/itsmoislamPayload’s socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspaceIgnition’s socials — https://twitter.com/ignitionnuclear /  https://www.linkedin.com/company/ignition-nuclear/Tectonic’s socials  — https://twitter.com/tectonicdefense / https://www.linkedin.com/company/tectonicdefense/Valley of Depth archive — Listen: https://pod.payloadspace.com/ • About us •Valley of Depth is a podcast about the technologies that matter — and the people building them. Brought to you by Arkaea Media, the team behind Payload (space), Ignition (nuclear energy), and Tectonic (defense tech), this show goes beyond headlines and hype. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world’s hardest technologies.Payload: www.payloadspace.comIgnition: www.ignition-news.comTectonic: www.tectonicdefense.com

This week on Valley of Depth, we’re joined by Marc Allen, CEO of Electra and former Chief Strategy Officer at Boeing. After nearly two decades at one of aerospace’s most iconic companies, Marc stepped away—and then doubled down—on aviation with a bold bet: a hybrid-electric aircraft that takes off in 150 feet, carries 1,000 pounds, and can land almost anywhere. In this episode, Marc breaks down why the future of flight is short-runway, low-noise, and mission-flexible—and how Electra’s EL-9 is carving out a new category of aircraft entirely. We also get into:Why hybrid-electric beats all-electricHow Electra won over DOD and NASAThe military’s growing demand for quiet, flexible airliftWhy rotorcraft are ripe for disruptionThe company’s $13B+ order bookAnd how Marc thinks about scaling from Boeing to startup • Chapters •0:00 - Episode Introduction0:58 - Marc's Transition: Boeing to Electra3:13 - Electric Propulsion Breakthrough Moment4:29 - Electra's Core Technology5:17 - Importance of Electric Aircraft6:52 - EL9 vs Helicopter Comparison7:30 - Safety Features10:06 - Automation Capabilities10:54 - Charging Infrastructure11:18 - Technology Maturity Level12:41 - EL9 Market Potential15:57 - Current Demand & Use Cases18:17 - Operator Economics20:20 - Air Force Partnership21:16 - Defense Applications23:43 - Autonomous Potential24:41 - Future Aircraft Versions26:08 - NASA's Interest26:47 - Civil vs Defense Models27:21 - Manufacturing Process29:15 - Certification Timeline31:32 - Key Challenges34:24 - Fundraising Status36:32 - Commercialization Costs38:00 - Upcoming Milestones38:24 - Team Size39:03 - Scaling From Large to Small Company41:15 - OEM Strategy41:50 - 10-Year Vision42:44 - Marc's Personal Interests43:40 - Pilot Training Requirements • Show notes •Electra’s socials — https://x.com/ElectraAeroMo's socials — https://twitter.com/itsmoislamPayload’s socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspaceIgnition’s socials — https://twitter.com/ignitionnuclear /  https://www.linkedin.com/company/ignition-nuclear/Tectonic’s socials  — https://twitter.com/tectonicdefense / https://www.linkedin.com/company/tectonicdefense/Valley of Depth archive — Listen: https://pod.payloadspace.com/ • About us •Valley of Depth is a podcast about the technologies that matter — and the people building them. Brought to you by Arkaea Media, the team behind Payload (space), Ignition (nuclear energy), and Tectonic (defense tech), this show goes beyond headlines and hype. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world’s hardest technologies. Payload: www.payloadspace.comIgnition: www.ignition-news.comTectonic: www.tectonicdefense.com

This week on Valley of Depth, we’re joined by Erik Kriessmann, Partner at Altimeter – the $10B crossover firm known for backing generational companies across tech, defense, and space. From sourcing early-stage deals to helping build world-class teams, Erik’s path into venture started with a deep focus on talent, giving him a rare edge in identifying high-potential founders and building lasting partnerships. In this episode, Erik shares how Altimeter thinks about concentrated investing, why the firm bets big on supercycles, and what it takes to earn a seat at the table with the best teams in tech. We also cover:How Altimeter defines a “supercycle”The firm’s bets across AI, defense, and aerospaceWhat separates a good founder from a great oneWhy Altimeter backed Anduril and K2His take on the Mars hype (spoiler: not yet)And how SpaceX changed the game for everyone…and much more. • Chapters •0:00 - Intro1:05 - Did Erik know he was going to be an investor?1:44 - Erik's career journey9:05 - Going from building talent teams to working with CEOs directly12:07 - The investment philosophy core to Altimeter's growth15:31 - Public vs private side of Altimeter16:42 - How decisions get made19:35 - What is today's super cycle?21:14 - What technologies is Altimeter currently excited about?22:40 - What does Erik look for in a founder?24:25 - How do geopolitics weigh in on Altimeter's investments?27:20 - Space super cycle28:56 - What is Erik on the lookout for in the space industry31:04 - How about Mars?33:42 - Why did Altimeter first invest in Anduril?36:09 - Navigating the DoD procurement process37:50 - Expanding margin with the government customer40:27 - Are we in a defense tech bubble?41:56 - Has Altimeter invested in pure play defense names outside of Anduril?44:03 - Exit paths for Altimeter's investments45:34 - Foreign defense investment opportunities47:34 - What would Erik be doing if he wasn't an investor?49:42 - What's Erik listening to these days? • Show notes •Erik’s socials — https://x.com/ekriessmannBrad’s socials — https://x.com/altcapMo's socials — https://twitter.com/itsmoislamPayload’s socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspaceIgnition’s socials — https://twitter.com/ignitionnuclear /  https://www.linkedin.com/company/ignition-nuclear/Tectonic’s socials  — https://twitter.com/tectonicdefense / https://www.linkedin.com/company/tectonicdefense/Valley of Depth archive — Listen: https://pod.payloadspace.com/ • About us •Valley of Depth is a podcast about the technologies that matter — and the people building them. Brought to you by Arkaea Media, the team behind Payload (space), Ignition (nuclear energy), and Tectonic (defense tech), this show goes beyond headlines and hype. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world’s hardest technologies.Payload: www.payloadspace.comIgnition: www.ignition-news.comTectonic: www.tectonicdefense.com

This week on Valley of Depth, we’re joined by Christian Garcia, Partner at Breakthrough Energy Ventures — the Bill Gates-backed climate fund investing in bold technologies to accelerate the energy transition across every sector of the economy. With portfolio companies tackling everything from geologic hydrogen to reusable rockets, BEV is redefining what it means to scale climate impact through hard tech. In this conversation, Christian shares how BEV thinks about breakthrough innovation, what makes a venture-backable climate solution, and why some of the most disruptive ideas look impossible—until they’re not. We also get into:BEV’s origin storyHow climate and national security are convergingThe firm’s approach to fusion, hydrogen, and aerospaceWhy BEV backed both CFS and Pacific FusionWhat drew Christian to space — and Stoke Space in particularAnd his take on what’s really being underestimated in climate today• Chapters •0:00 - Intro1:04 - What is Breakthrough Energy Ventures and how is it different from a typical fund?2:26 - BEV's investors and why are they interested5:45 - Is there a defense interest at BEV?9:00 - How did Christian get into this space?11:13 - What is BEV currently focused on?14:17 - What type of breakthrough is BEV investing in and when?17:16 - Firms BEV co-invests with18:34 - Seed and Pre-seed investing25:43 - What is the goal of investing in multiple fusion companies?30:23 - How does space fit in BEV's climate portfolio?34:23 - How do you separate bold vision from wishful thinking?38:03 - Balancing science and storytelling42:08 - Tech that Christian has passed on45:37 - A BEV company that Christian thinks will shock the world with its success48:48 - What are some common misconceptions about climate tech?51:28 - Rapidfire questions • Show notes •BEV’s website — https://www.breakthroughenergy.org/our-work/breakthrough-energy-ventures/BEV’s socials — https://x.com/BreakthroughMo's socials — https://twitter.com/itsmoislamPayload’s socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspaceIgnition’s socials — https://twitter.com/ignitionnuclear /  https://www.linkedin.com/company/ignition-nuclear/Tectonic’s socials  — https://twitter.com/tectonicdefense / https://www.linkedin.com/company/tectonicdefense/Valley of Depth archive — Listen: https://pod.payloadspace.com/ • About us •Valley of Depth is a podcast about the technologies that matter — and the people building them. Brought to you by Arkaea Media, the team behind Payload (space), Ignition (nuclear energy), and Tectonic (defense tech), this show goes beyond headlines and hype. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world’s hardest technologies.Payload: www.payloadspace.comIgnition: www.ignition-news.comTectonic: www.tectonicdefense.com

This week on Valley of Depth, we’re joined by Tejpaul Bhatia, the newly appointed CEO of Axiom Space — a company building one of the first commercial space stations and leading private human spaceflight missions to low Earth orbit. The company is gearing up for Ax-4, Axiom’s fourth mission to the ISS, which will fly astronauts from Poland, Hungary, and India under the command of Axiom astronaut Peggy Whitson. In his first interview (and podcast) as CEO, Tejpaul shares what the leadership transition means for Axiom, why he sees the company as a “forever business,” and how he plans to scale its station, suits, and astronaut programs into a thriving orbital economy. We also get into:Tejpaul’s journey from startup founder to Axiom CEOThe state of the space station market and the case for demandWhat investors misunderstand about orbital infrastructureAxiom’s shifting revenue mix and modular station roadmapHis take on the CLD program and U.S. industrial strategyHow Tejpaul thinks about scaling trust, culture, and ambition in space• Chapters •00:00 Intro00:59 Tejpaul's transition into the CEO role03:25 Tejpaul's background before Axiom08:03 Reaction to being offered CRO role10:50 Previous CEO's departure12:57 Preserving vs evolving at Axiom14:23 Initial priorities as CEO19:06 Free-flying space station market24:37 Number of future space station operators27:06 Science projects vs commercial viability32:44 Current and future revenue streams38:11 Commercial Low-Earth Orbit Destination (CLD)41:21 Moving beyond NASA dependence45:45 Technical roadmap47:19 Astronaut program pricing53:21 What investors miss about stations56:04 Capital requirements and fundraising01:00:07 Cost of first station01:01:35 Axiom & SpaceX relationship01:04:40 Tejpaul's personal interests • Show notes •Axiom’s website — https://axiomspace.com/Axiom’s socials — https://x.com/Axiom_SpaceMo's socials — https://twitter.com/itsmoislamPayload’s socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspaceIgnition’s socials — https://twitter.com/ignitionnuclear / https://www.linkedin.com/company/ignition-nuclear/Tectonic’s socials  — https://twitter.com/tectonicdefense / https://www.linkedin.com/company/tectonicdefense/Valley of Depth archive — Listen: https://pod.payloadspace.com/ • About us •Valley of Depth is a podcast about the technologies that matter — and the people building them. Brought to you by Arkaea Media, the team behind Payload (space), Ignition (nuclear energy), and Tectonic (defense tech), this show goes beyond headlines and hype. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world’s hardest technologies.Payload: www.payloadspace.comIgnition: www.ignition-news.comTectonic: www.tectonicdefense.com

We’re excited to launch Valley of Depth, our new podcast taking the place of our beloved (formerly known as) Pathfinder (RIP) podcast. Valley of Depth is about the technologies that matter—and the people building them. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world’s hardest technologies. In our inaugural episode, EP 001, we’re joined by Bryon Hargis, co-founder and CEO of Castelion, a venture-backed defense startup building affordable, mass-producible hypersonic missile systems for the U.S. and allied militaries. Castelion, founded by former SpaceX engineers, is taking a vertically integrated, fast-iteration approach to strike weapons—redefining how complex defense hardware is built. In this episode, we unpack the story behind Castelion’s formation, the rising hypersonic threat from China, how startups are challenging the dominance of traditional primes—and much, much more… • Chapters •00:00 Intro00:52 What inspired Bryan to leave SpaceX and start Castelion?03:06 Non-nuclear deterrence05:15 How SpaceX's culture influenced Castelion07:44 Current team size08:07 Cultural shift in defense hiring10:04 Hypersonic missile advantages12:03 US vs China capabilities13:32 Tradeoffs vs exquisite systems16:08 What's behind Bryon18:02 Recent test results20:54 Iterating safely24:27 Castelion's DoD buyer26:56 Navigating defense acquisition32:11 Championing innovation35:17 The Golden Dome concept37:10 Requirements for Golden Dome39:21 Startups vs primes race40:49 Scaling missile production timeline42:48 European market potential44:19 Competition with defense primes45:49 Capital requirements47:26 Company vision49:13 World impact if successful50:48 Next milestones52:14 Story behind the name • Show notes •Castelion’s website — https://www.castelion.com/Bryon’s socials — https://x.com/hargsb Mo's socials — https://twitter.com/itsmoislamPayload’s socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspaceIgnition’s socials — https://twitter.com/ignitionnuclear / https://www.linkedin.com/company/ignition-nuclear/Tectonic’s socials  — https://twitter.com/tectonicdefense / https://www.linkedin.com/company/tectonicdefense/Valley of Depth archive — Listen: https://pod.payloadspace.com/ • About us •Valley of Depth is a podcast about the technologies that matter — and the people building them. Brought to you by Arkaea Media, the team behind Payload (space), Ignition (nuclear energy), and Tectonic (defense tech), this show goes beyond headlines and hype. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world’s hardest technologies.Payload: www.payloadspace.comIgnition: www.ignition-news.comTectonic: www.tectonicdefense.com

This week on Pathfinder, we’re joined by Ed Fyfe, founder of Ed Fyfe Design, a creative studio focused on branding and visual identity for space and hardware companies. With a background in agency work and a passion for the space industry, Ed has built a reputation for helping companies craft compelling brand identities that stand out in a crowded market.In this episode, we explore the role of branding and design in the space industry and why it’s more than just a logo—it’s a strategic asset. We also discuss:– Ed’s journey from working in consumer branding to launching his own space-focused design practice– The importance of branding for space companies and when founders should prioritize it– How SpaceX, NASA, and other major players have influenced space industry branding– Common branding mistakes in the sector and how to avoid them– The impact of branded hardware and creative storytelling in making space companies memorable– The role of brand partnerships and what makes a good collaborationAnd more… • Chapters •00:00 Intro00:53 Ed's journey in design and branding03:45 Why is branding and design important?05:26 Why and when should a space company care about branding?08:45 Why should a space company be thinking about branding?10:38 Common branding mistakes space companies make13:33 How much of brand identity is instinct?15:38 How much of NASA's legacy influenced modern branding strategies18:35 Historical branding elements in the space industry21:56 How do you translate a company's vision into a brand identity?33:34 EO industry's branding39:43 Branded hardware45:08 What are brand partnerships and do they matter?50:14 Advice for space startups on beginning with a strong differentiated brand?55:09 How to find, connect, and work with Ed • Show notes •Ed's website — https://edfyfedesign.com/Ed's email — [email protected]'s socials — https://twitter.com/itsmoislamPayload’s socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspacePathfinder archive — Watch: https://www.youtube.com/@payloadspacePathfinder archive — Listen: https://pod.payloadspace.com/episodes • About us •Pathfinder is brought to you by Payload, a modern space media brand built from the ground up for a new age of space exploration and commercialization. We deliver need-to-know news and insights daily to 19,000+ commercial, civil, and military space leaders. Payload is read by decision-makers at every leading new space company, along with c-suite leaders at all of the aerospace & defense primes. We’re also read on Capitol Hill, in the Pentagon, and at space agencies around the world.Payload began as a weekly email sent to a few friends and coworkers. Today, we’re a team distributed across four time zones and two continents, publishing five media properties across multiple platforms:1) Payload, our flagship daily newsletter, sends M-F @ 9am Eastern2) Pathfinder publishes weekly on Tuesday mornings (pod.payloadspace.com)3) Polaris, our weekly policy briefing, publishes weekly on Tuesdays4) Payload Research, our weekly research and analysis piece,  comes out on WednesdaysYou can sign up for all of our publications here: https://payloadspace.com/subscribe/