Building a Field Marketing Role That Drives Growth

Most contractors are using AI like it's a search engine. Here's what they're missing.I sat down with Arwin, founder of Rebolt HQ, an AI-powered operating system built for service businesses, and we got into what's actually working right now for painting contractors who are serious about running a better business.We talk about websites that get built in minutes, calls that turn into blog posts automatically, a CRM you can literally talk to, and why the fundamentals still matter more than any hack when it comes to getting found online.We also get into the bigger picture, why trades is one of the safest places to be right now, and why the contractors who stay curious about this stuff are going to have a real edge over the ones who don't.If you've ever wondered where to actually start with AI in your business, this episode gives you a practical answer.In this episode:Why your website might be costing you leads, and how to fix itThe automated workflow that turns finished jobs into marketing contentWhat it actually takes to rank on ChatGPT and GoogleThe voice-first CRM Rebolt just launched30 minutes a day that puts you ahead of most of your competitionA limited-time deal for Painter Growth listeners (expires April 27th)

What happens when you 5X your revenue in a single year — and still can't let yourself win?In this raw, unfiltered live coaching call, Jesse sits down with James Mitchell, a painting contractor who went from $179K to nearly $1M in revenue in 2025. By every external measure, he's crushing it. But internally? He's been drowning — falling out of integrity, losing his routines, and quietly sabotaging the very success he worked so hard to build.In one of the most eye-opening moments on the podcast, Jesse guides James through a visualization: a $5 million check, no strings attached, lands in his mailbox. James's response? Pure hesitation. Not excitement — doubt.What unfolds next is the breakthrough neither of them planned for.This episode goes deep on:The subconscious belief that you have to suffer to deserve successWhy chaos in your environment is always a mirror of chaos withinThe 3-part integrity framework that separates high performers from everyone elseHow your body holds the breakthroughs your mind can't reach aloneWhat it actually means to become a million-dollar business owner — not just run oneIf you've ever hit a new level and somehow found a way to self-destruct it, this one is for you.James rated this call an 11 out of 10. You'll understand why.

Logan Platt started Clean Cut Painters in Bozeman, Montana with zero business background, just a neuroscience degree, a paintbrush, and a crew of independent contractors. For years, his company survived on one or two builder relationships. When that dried up, the clock started ticking. In this episode, Logan shares how he went from anxiety-inducing hand-to-mouth revenue to $150K sales weeks, a full leadership team, and a business he's actually building for the future. If you're doing revenue but don't have a real business yet, this one's for you.

In this episode of Brush Busters, coaches Lucas and Chris tackle real letters from painting business owners and share their no-nonsense solutions.From Marcus in Calgary dealing with chunky paint batches to strategies for keeping customers happy while holding suppliers accountable, this episode dives deep into the real-world challenges painters face every day.Whether it’s quality control, client communication, or knowing when to push back on a vendor, Lucas and Chris break down practical steps to turn frustrating problems into opportunities to build trust and improve your business.

In this solo episode, I share the raw lessons I wish I’d known when I started running my painting business.This episode is about the truths that no one tells you when you start a painting business, the mistakes that cost me time, money, and even my sanity. I open up about the challenges that forced me to rethink what it means to run a business, step into true leadership, and create systems that scale.If you’re serious about scaling your painting business and stepping into true leadership, this episode is for you.What I cover in this episode:✅ The biggest mistake that cost me time, money, and energy✅ Why doing the painting yourself holds you back from real growth✅ How to delegate and build a team that takes ownership✅ What happens when you underprice jobs to win them✅ The mindset shifts that took me from operator to CEOWant to grow your painting company without repeating the mistakes I made?🎧 Tap play and learn from one of my most eye-opening lessons.This episode is proudly sponsored by⁠⁠ ⁠DripJobs⁠⁠⁠! The CRM built for painting contractors. Click ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use our code GROWTH60 to get a 60 days trial FOR FREE!

Hiring a sales rep can help you grow faster.It can also create a mess if you do it too early or without the right systems in place.In this episode, we break down what painting business owners need to get right before bringing on a sales rep: when the timing makes sense, what responsibilities the role should actually own, how to structure compensation, and why your first rep should be more than just an order taker.We also get into one of the biggest mistakes owners make: hiring before they’ve documented the process, built a real onboarding system, or defined what success looks like.If you’re trying to decide whether it’s time to hire, or you want to avoid an expensive mistake, this episode is worth the listen.

In this episode, Jesse sits down with Isaac from White Oak Painting and his new field marketing manager for a live coaching session focused on one of the biggest opportunities in a painting business: generating more leads from the neighborhoods you’re already working in.They talk through what the field marketing manager role should actually look like, how to use job site marketing more intentionally, and what it takes to turn nearby homeowners into real estimate opportunities. The conversation also covers flyer drops, door knocking, confidence in the field, tracking activity, measuring ROI, and setting realistic expectations for performance.If you’ve ever wondered how to make your marketing more local, more proactive, and more measurable, this episode gives you a practical look at how to build that system inside your painting company.

What does it really take to stop living paycheck to paycheck when you own a trades business? In this episode, Jesse Teron sits down with Kedma Ough, the financial genius behind Iron Books, to unpack the practical and psychological tools that help contractors, painters, and tradespeople finally get a grip on their money.Jesse opens up about a painful personal low: selling his car just to cover rent in December 2019. That rock-bottom moment sparked the creation of "Baseline 1", the concept of earning enough each month to cover both your business overhead AND your personal bills. It sounds simple, but hitting that number changes everything.Kedma brings the neuroscience and the numbers. She walks through the exact tools Iron Books uses to turn struggling businesses around, from Debt Schedules and Zero-Based Budgeting to Cash Flow Analysis and Turnaround Consulting, and shares why the words you use about money might be the biggest obstacle standing between you and profitability.In this episode you'll learn:What "Baseline 1" means and why hitting it is a game-changerHow language and self-talk directly impact your financial resultsThe Iron Books toolkit: Debt Schedules, Zero-Based Budgeting & moreWhy bankruptcy isn't the end and what it taught Kedma about resilienceHow to identify your "genius zone" and stop doing everything yourselfThe 15% net profit target and why anything below zero compounds against youWhether you're drowning in debt or just ready to grow, this episode will shift how you think about money, and give you real tools to act on.🔗 Take the Profit X-Ray Audit: https://www.paintergrowth.com/book-a-call

If your income has not moved in 3 years, if your business keeps hitting the same ceiling, if your life looks basically the same as it did 5 years ago, there’s a hard truth hiding in plain sight.Most of the time, it is not the economy. It is not the market. It is not your team. It is not your situation.It is your environment.Your results cannot outgrow what you tolerate. The standards you allow. The habits you repeat. The level of accountability you keep. The people and inputs you sit around every day.A lot of guys say they want growth, but they protect comfort like it is their job. They hit a new normal, then start living like that is the top of the mountain.If you want a new level, you usually need a new room. New expectations. New routines. New “this is who I am now” behavior.In today’s episode, we break down how to actually change your environment so your results finally have room to change too.What’s the biggest thing you’re tolerating right now that you know is keeping you stuck?

What happens when a homeowner nearly falls off her chair from your price, and still leaves you a 5-star review before you do the job?In this episode, we unpack a Momentum coaching call filled with real stories and real wins. From placing 350+ door hangers to unlocking $40K in builder work, these painting contractors are proving that consistent marketing, honest communication, and clear expectations can change everything. You'll hear from Josh, who locked in investor partnerships and scaled to a 16-man crew, and Rachel, who booked nearly $40K in one week using just one simple sales play.If you’re a painting contractor stuck in the weeds or wondering how to get higher-paying jobs, this conversation will shift how you think about growth.