Marketer of the Month podcast

Snippet- Pavan Bachwal, VP & Head of Financial Services at Ericsson; On Building A Winning Go-To-Market Strategy In Financial Services

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Building a Rock-Solid GTM in Financial Services


In this snippet, Pavan Bachwal, VP & Head of Financial Services at Ericsson, breaks down what it really takes to build a successful go-to-market strategy in the complex financial services ecosystem.


According to him, the foundation rests on four core pillars:

  • Technology- getting it right from day one.
  • Organization- aligning legal, regulatory, operational, technical, marketing, and consumer-facing teams.
  • People- motivating and bringing together like-minded talent.
  • Licensing- ensuring every piece of compliance is locked in.

Once these are in place, the GTM plan becomes clear:

šŸ‘‰ What use cases to launch

šŸ‘‰ When to introduce them

šŸ‘‰ How to evolve step by step with confidence and compliance


A masterclass in ecosystem thinking.


Listen to the full podcast now- https://open.spotify.com/episode/6FE62CeTuqGz8ycJxa8oMj?si=Li_isdcbS4eJQcbWtHWSWw


#Outgrow #Podcast #PavanBachwal #Ericsson #FinancialServices #GTMStrategy #FintechInsights #EcosystemDesign #BusinessLeadership


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