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Beyond the Fundraising Target

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Beyond the fundraising target - what every Charity CEO needs to know about income generation

The fundraising team has a target. The CEO has a budget. And everyone would quite like a bit more money, please.

But how much do you really know about what it takes to bring that money in?

In this episode of One Thing Better, Claire and Siobhan get into the business of income generation, and why it's something every charity CEO needs to understand, not just the people doing the fundraising.

From the numbers that matter to the relationships that make the difference, they explore what leaders should be asking, where things can go wrong and why the answer isn't always another fundraising campaign.

Claire Irving and Siobhan Meaker are the founders of Better Strategic Consultancy, helping charities, not-for-profits and purpose-led organisations navigate tricky challenges, think strategically and make confident decisions.

Find out more at betterconsult.co.uk

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