
Why do 80% of New Year's resolutions fail by February 15th? It isn’t a lack of discipline—it’s a survival mechanism. In this episode of The Neuroscience of Everything, we explore the hidden biology behind why your brain views "change" as a physical threat and how you can use behavioral science to finally outsmart it.
Your brain is hardwired to keep you safe by keeping you the same. When you try to overhaul your life, your amygdala triggers a resistance response, viewing your new habits as a danger to your status quo. If you’ve been relying on willpower, you’re using a finite resource that is biologically destined to run out.
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