Social Media Marketing Update 2026
“What marketers need to prepare for next”
This briefing explores the platform shifts, algorithm changes, and behavioural trends shaping social media marketing in 2026. It focuses on what is changing, why it matters, and how marketers should adapt their strategies now to stay effective and relevant.
Why 2026 Matters for Social Media
Social media is no longer primarily about broadcasting content.
Platforms are evolving into AI-powered discovery, search, and commerce environments.
Marketers must shift from volume-led posting to intent-led, value-driven engagement.
The Four Forces Shaping Social Media in 2026
According to the research, social media in 2026 is defined by:
AI embedded everywhere
Social platforms acting as search engines
Native commerce and in-platform conversion
A shift from mass reach to trusted communities
More webinars like this at Cambridge Marketing College http://marketingcollege.com
More episodes from "Neil Wilkins Podcast"
Don't miss an episode of “Neil Wilkins Podcast” and subscribe to it in the GetPodcast app.
