Active Campaign Nurture Systems

How to Create Instagram Carousel Posts for Your Trade Business Still posting one photo at a time on Instagram? You're missing an easy opportunity to showcase more of your work! In this episode of Nailing It Podcast, Stephanie Campanella breaks down exactly how builders, electricians, plumbers, landscapers and other trade businesses can create Instagram carousel posts using photos they're already taking on the job. An Instagram carousel lets you share multiple photos in one post, making it perfect for showing the progress of a building project, highlighting your craftsmanship and telling the story behind your work. And the best part? You don't need fancy equipment or advanced design skills. In this episode, you'll learn: What an Instagram carousel post is and why it's useful for trade businesses. How to turn five job-site photos into one Instagram post. How to tell a story through your project photos. How to use Canva to add text and branding to your images. How to publish a carousel directly through Instagram. How to write captions that speak to homeowners in your service area. When to consider promoting successful organic content through Meta Ads. THE 5-PHOTO CAROUSEL FORMULA Show the job site. Show the materials arriving. Show the work in progress. Highlight the details and craftsmanship. Show the result or explain the next step. Five photos. One post. One clear story. 🎁 FREE INSTAGRAM CAROUSEL CHEAT SHEET I've put together a simple cheat sheet to help you create your first carousel. 👉 Download it off the youtube video. READY TO TAKE CONTROL OF YOUR TRADE MARKETING? I help builders and trade businesses create better marketing, generate more qualified enquiries and build their own in-house marketing systems. Apply to work with me: https://stephaniecampanella.com.au/start-apply Follow me on Instagram: https://www.instagram.com/stephanie_campanella/ If you found this episode helpful, follow Nailing It Podcast on Spotify or Apple Podcasts and share it with another trade business owner. There's a hundred ways to market your trade business. You just need one good angle, and then you've nailed it!

Got $50 a day to spend on Facebook and Instagram Ads for your trade business? Don't waste it boosting posts and hoping for enquiries. In this episode of the Nailing It Podcast, Stephanie Campanella shares how she'd approach a $50-a-day Meta Ads budget to attract better leads for builders, electricians, plumbers and trade businesses. Forget complicated campaigns, spreading your budget too thin or trying to advertise everything at once. It's about choosing one strategic offer, reaching the right audience and giving your advertising budget the best chance of generating genuine enquiries. Whether you're running Meta Ads yourself or wondering why your current campaigns aren't delivering, this episode will help you think more strategically about where your advertising dollars go.

Struggling to figure out what to post on social media for your trade business? Whether you're a builder, electrician, plumber or tradie, you've already got more content than you think! In this quick 6-minute episode of The Nailing It Podcast, Stephanie Campanella shares how to stop overthinking social media and start turning your everyday work into content that attracts better customers. We're talking about: Why your everyday jobs are your best content opportunities. How to turn one job into multiple social media posts. What potential customers actually want to see. How to stay consistent without spending hours creating content. Why showing your work builds trust before customers even contact you. You don't need to be an influencer to grow your trade business on social media. You just need to know what to share.

Welcome back to the Nailing It Podcast with Stephanie Campanella. Straight talk marketing and mindset for tradies, builders, and the women behind trade businesses. From 5-star reviews and SEO, to SimPRO, automations, and getting paid what you're worth. Real talk, real trade businesses, real results. Follow on Instagram to connect and grab new episodes and YouTube drops first. Link in the show notes.

Stephanie and our Google guru Ryan sit down to talk all things Google Review: why real 5-star (and 4-star) Google Reviews matter, when and how to ask for reviews – including advance notice of a forthcoming TradiesGo tool to take pressure off your staff – and why automation is your friend when it comes to reviews. Want to boost your review rating on Google? Book a free 20-minute growth strategy call at https://www.tradiesgo.com.au/hammer-time right now!

Here's a quick snippet which I pulled out of the DMs and into your eardrums.     

We dive into SEO and the 4 key pillars that make up a solid SEO strategy for a trade company.   Watch the replay on Youtube: https://www.youtube.com/channel/UCS3CRfhpNIzaPCQM9SdTlnw?sub_confirmation=1 or Follow us on Instagram: https://www.instagram.com/tradiesgetonline/

Are you a frustrated business owner that wants your new leads added to your systems so you can get them booked and making sales faster?    Then this episode is for you. Watch the episode on Youtube: https://youtu.be/vVb-lj_mC6Y Connect with us: Instagram: https://www.instagram.com/tradiesgetonline/ on Linkedin: https://www.linkedin.com/company/tradies-go/   or Join the Facebook Group: https://www.facebook.com/groups/tradiemarketing/

In today's episode we talk automations. Our three pillars are Freebie, Software & Message. Listen along and make sure you do the thing!!!

If you want to get more productive, you need more people. Yes, that's it. The way to grow is more people. More support, so you can get back to doing what you're best at. Running this darn business you've designed.