Mistakes That Made Me podcast

The micro-agency model: Freedom, flexibility, and family with Eman, Jess & Cindy on the Confessions with Jess and Cindy podcast

0:00
51:59
Rewind 15 seconds
Fast Forward 15 seconds

This is one of the most honest, detailed conversations I’ve had about what it really looked like to evolve from a solo email strategist to building a micro-agency. (Originally published on the Confessions with Jess and Cindy podcast).


Jess, Cindy, and I talk about:


  • Why I don’t want employees (at least for now), and how I intentionally built a team of contractors
  • How I manage client relationships and quality control with multiple writers
  • The real numbers behind how I price our services and pay my team
  • What launching the agency actually looked like (spoiler: it wasn’t an overnight success)
  • And the surprising offer that’s quietly become a bestseller


If you’ve ever thought about expanding your business beyond just you, this episode gives you a behind-the-scenes look at the why, the how, and the very real challenges that come with it.


Huge thank you to Jess and Cindy for having me – and for asking the questions that really pulled back the curtain on this next chapter of my business.


Listen to my other, email marketing-related interview with Jess & Cindy here >> "A $35,000 from a 400-person email list with Eman Ismail"

Loving the podcast?



Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue


Want to learn with me?


Say hi 👋🏽


Tools for your business: (Affiliate links 👇🏽)


Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

More episodes from "Mistakes That Made Me"